Marketing spend | Adweek Marketing spend | Adweek
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Topic: Marketing spend

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CMO Council Report: Marketing Budgets on the Upswing Execs eye big increases in digital spend, while TV growth could slow

While television should once again account for the lion’s share of global marketing spend in 2013, a disproportionate number of executives report that search is a far more effective medium…

December 13, 2012, 12:16 PM EST

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