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Topic: marketing services

Why an Agency Founder Dropped His Ph.D. Ambitions to Tackle Marketers' Real-World Challenges

From a beach in the deep South

Specs Who From left: CCO Scott Seymour; president, CEO Kevin Meany; creative strategy and ideation vp Larry McGearty What Promotion-driven marketing services agency Where Hilton Head, S.C. After college, Kevin Meany took a break…

Microsoft Launches Global Review of Marketing Services

Company spends some $1 billion on media annually

The timing of Microsoft's global marketing services review is curious, given that the company is still searching for a new global CEO. Sources expect the new chief executive to have a…

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