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Topic: Marketing

Illy's documentary A Small Section of the World focuses on Costa Rican women who
For Your Consideration: Could a Branded Documentary Bring Home the Oscar? Marketers back films that bear little to no promotion

In a remote Costa Rican village, a group of female entrepreneurs known as the Asomobi (Asociación de Mujeres Organizadas de Biolley) has created a sustainable coffee production business. Their inspirational story, told in…

November 17, 2014, 12:02 AM EST

3 Trends That Make the Apple Watch Important for Marketers It's about behavior, not technology

In June 2007, Apple changed its name from Apple Computers to Apple, a small change in wording that signified a vast shift in focus. Distancing itself from the world of computing…

September 12, 2014, 10:45 AM EDT

Sharknado 2 Premiere Beat Game of Thrones' Red Wedding at Social Interaction Results are bloody good

The episode of HBO's Game of Thrones entitled The Red Wedding was a social phenomenon, as it seemed impossible in the hours following the episode's airing to scroll through your…

August 22, 2014, 4:54 PM EDT

DreamWorks Markets Lassie as Merchandising Star Studio bought Lassie in 2012, now seeks to capitalize on recognizable brand

When DreamWorks bought the rights to Lassie in 2012, it seemed like an odd move. The fading brand didn't appear to have much clout in an era ruled by viral…

August 19, 2014, 4:50 PM EDT

Holy Shark! Syfy Builds a Franchise Without Traditional Ads Network relies on social, barter, word of mouth

Turns out your best marketing tool is word of mouth, especially if the mouth in question is filled with rows of gigantic, serrated teeth.  Dave Howe, president of Syfy, attributed the…

July 31, 2014, 5:31 PM EDT

Social Sharing Has Become the Biggest Thing in Sports Marketing Will digitally connected game experiences be next?

Sports sponsorship is big business. The cash investment —before a brand even activates the sponsorship—is under more scrutiny than ever in corporate boardrooms as shareholders look to drive sales through…

July 15, 2014, 6:06 AM EDT

The New Video Ad Viewability Metric Is Drawing Scrutiny Advertisers not happy that impressions count after 2 seconds

The Media Rating Council today is adopting a viewability metric, or “currency,” for online video ads that defines when viewable display impressions count. It’s the industry’s first attempt to address…

June 30, 2014, 12:01 AM EDT

What America Eats: The Triumph of Marketing Over Science Fed Up director says companies deliberately mislead consumers

What inspired you to make the movie? The initial idea was [the film’s executive producer and narrator] Katie Couric’s. I was on her show promoting my last film, Tapped, and as…

June 17, 2014, 11:30 AM EDT

Pinterest Users Don't Mind Ads—Up to a Point Adding value to conversations is key to acceptance

If you think the only people using Pinterest are moms and craft hobbyists, think again. While your typical Pinterest user is likely female (14 percent are men), they're a more…

June 3, 2014, 11:12 PM EDT

Here Is Your First Look at the New Disney Channel Logo Ding dong, the box is gone

The Disney Channel isn't exactly rebranding, but it is changing its logo and its network IDs to reflect a new, less boxy look that is going live on most of…

May 22, 2014, 1:21 PM EDT

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