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Topic: Marketing

What If You Could Check LinkedIn on Your Bathroom Mirror Every Morning? Site sees big potential in the smart home of the future

You get up late for work and rush into the bathroom to get ready. In the scramble you can't quite recall your meeting schedule for the day or important background…

January 7, 2015, 3:47 PM EST

For the Advertising and Tech Elite, CES Is Shaping Up to Be the Next Cannes Marketers increasingly find a home among gadgets

When the tech world comes to Las Vegas this week to show off its hardware, a shadow convention will thrive behind the scenes. It's the one for the advertising industry…

January 5, 2015, 4:44 PM EST

Tomorrow's CMO Will Be Plugged Into the Entire Marketing Cycle Introducing the Chief Everything Officer

The checkout screen at the gas station knows more about you than you think. Illustration: Shaw Nielsen   As the gas station clerk scanned each of the snacks I purchased during a recent…

January 5, 2015, 2:28 PM EST

Illy's documentary A Small Section of the World focuses on Costa Rican women who
For Your Consideration: Could a Branded Documentary Bring Home the Oscar? Marketers back films that bear little to no promotion

In a remote Costa Rican village, a group of female entrepreneurs known as the Asomobi (Asociación de Mujeres Organizadas de Biolley) has created a sustainable coffee production business. Their inspirational story, told in…

November 17, 2014, 12:02 AM EST

3 Trends That Make the Apple Watch Important for Marketers It's about behavior, not technology

In June 2007, Apple changed its name from Apple Computers to Apple, a small change in wording that signified a vast shift in focus. Distancing itself from the world of computing…

September 12, 2014, 10:45 AM EDT

Sharknado 2 Premiere Beat Game of Thrones' Red Wedding at Social Interaction Results are bloody good

The episode of HBO's Game of Thrones entitled The Red Wedding was a social phenomenon, as it seemed impossible in the hours following the episode's airing to scroll through your…

August 22, 2014, 4:54 PM EDT

DreamWorks Markets Lassie as Merchandising Star Studio bought Lassie in 2012, now seeks to capitalize on recognizable brand

When DreamWorks bought the rights to Lassie in 2012, it seemed like an odd move. The fading brand didn't appear to have much clout in an era ruled by viral…

August 19, 2014, 4:50 PM EDT

Holy Shark! Syfy Builds a Franchise Without Traditional Ads Network relies on social, barter, word of mouth

Turns out your best marketing tool is word of mouth, especially if the mouth in question is filled with rows of gigantic, serrated teeth.  Dave Howe, president of Syfy, attributed the…

July 31, 2014, 5:31 PM EDT

Social Sharing Has Become the Biggest Thing in Sports Marketing Will digitally connected game experiences be next?

Sports sponsorship is big business. The cash investment —before a brand even activates the sponsorship—is under more scrutiny than ever in corporate boardrooms as shareholders look to drive sales through…

July 15, 2014, 6:06 AM EDT

The New Video Ad Viewability Metric Is Drawing Scrutiny Advertisers not happy that impressions count after 2 seconds

The Media Rating Council today is adopting a viewability metric, or “currency,” for online video ads that defines when viewable display impressions count. It’s the industry’s first attempt to address…

June 30, 2014, 12:01 AM EDT

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