Topic: Marketing
Way, way off Madison Avenue, tiny agencies churn out TV spots, websites, mailers and more for hometown retailers, tourism authorities, and local universities and hospitals. While some stretch beyond their…
Bravo has conducted a study on ad receptivity (and no, its findings were not “OMG Bravo is the gr8est”) in tandem with market research company Neuro-Insight, and the report contains…
Though Apple and the late Steve Jobs have been praised (with justification) for improving, streamlining, face-lifting and otherwise revolutionizing the cellphone, it’s only fair to note the one thing Jobs…
According to government statistics, the cost of housing, clothing and feeding one child until the age of 18 is just shy of $227,000—not including higher education. And that cost, as…
New Yorkers are persnickety about everything, even their frozen yogurt— a substance that, like espresso, is essential for sustaining life in a big city. But with the retro-chic Pinkberry blooming…
Mobile action codes are getting harder to miss in magazines. That trend is documented by Nellymoser, a mobile marketing firm that supports brands and publishers’ QR campaigns. The firm has…
If you settled down at the kitchen table with the Saturday Evening Post in 1947, there’s a good chance the ad at right would have sent chills down your spine.…
With such minimal returns, why do advertising creative leaders continue to dive into presidential campaigns? Obviously, they are drawn by the allure of being part of something big. And what’s bigger…
Consider the scenario: Foreign automaker with lukewarm reputation in U.S. sees opportunity to grab market share with a tiny car that’s easy on gas and fun to drive in that…
Six months ago, The Weather Channel hired a meteorology whiz. Only this one won’t be doing the five-day forecast in front of a green screen. Paul Walsh, a former meteorologist with…
