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Topic: Marketers

New Survey Shows the Gap Between Clients and Agencies on Issues Like Compensation and Briefs

ANA attempts to measure the rift

A new Association of National Advertisers survey of marketers and agencies reveals (perhaps not too surprisingly) little harmony and much discord. While marketing and agency leaders agree that agencies are valuable…

Why the Super Bowl Halftime Show Has Become the Biggest Ad of All

Katy Perry, brands poised to win big

For brands that know the score, music and sports can be a winning combination—and nowhere more than the Super Bowl halftime show, the height of music, sports and pop culture…

Tension Mounts Between Marketers and Agencies Over Data, Tech and Social

Survey finds brands want shops to know more while paying them less

Marketers expect agencies to know more about data, technology and social media but are they willing to pay for it? In a new survey from RSW/US, top marketing executives were asked…

Chevy and MLB Ran an Unusually Cool Twitter Effort

Baseball followers given chance to score big prizes

Chevrolet shut down its Twitter page last Friday so it only included baseball fans, a General Motors rep tells Adweek. From noon until 4 p.m., Major League Baseball's 3.8 million…

Spirit Airlines Launches New Ad Strategy

'Hug the haters'

Bad news for all of you who are fans of Spirit Airlines' advertising: Today, the ultra-low-price carrier known for its risqué advertising—to put it gently—launches a new consumer educational campaign…

Bruno Mars Isn’t a Superstar Like Other Super Bowl Alumni, and That’s Why He’s the Perfect Choice

An accessible human brand

The Super Bowl has long been America’s game and the leader in using spectacle to engage sports fans. As the event has grown in size and grandeur, it has thrilled…

The Definition of Advertising Has Never Been More Unclear

Source of both opportunity and crisis

For most of the past 100 years, if a marketer said he needed a new advertising campaign, everybody knew what that meant. The machine turned on. The marketer called the…

AFG&, McCann Creative Exec Moore Joins Ethan Allen

New top brand role

Dave Moore, co-chief creative officer at AFG&, is moving over to the client side as vp and chief brand officer at Ethan Allen. Before joining the Interpublic agency, formerly known as…

Do Not Track Legislation Makes a Comeback

Lots at stake for marketers

Do Not Track legislation is poised to make a big comeback this Congress, and marketers who managed to hold it off for the past two years are taking nothing for…

How Advertisers Can Stoke Super Bowl Buzz Year Round

Look to radio for reach, receptivity and community

Football fans around the country geared up for weeks before last Sunday's Super Bowl between the Baltimore Ravens and the San Francisco 49ers and their opposing coaches—brothers Jim and John…

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