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Topic: Marketers

80% of Marketers Say They Are Overloaded and Understaffed

Infographic tallies the industry's top sources of stress

The corridors, cubicles and conference rooms of modern marketing can seem more like pressure cookers than ever before, with one in four practitioners reporting that they routinely feel "overly stressed"…

Papa John's Highlights Better Ingredients in New Campaign

Showing how the pizza is made

Papa John's is rolling out its first 60-second TV commercial, using the extended messaging time to drive home its long-held commitment to better ingredients. Missing are the usual jocks like…

Epic Wave of Media Reviews Comes at a Crucial Time for Media Buying

Negotiating upfronts while pitching clients' business

The seemingly endless fire hose of media reviews—20 in the past six months, representing some $17.3 billion in annual media spending—could not have come at a worse time. Just as agencies…

WPP Makes Tamara Ingram One of the Highest-Level Female Execs in Advertising

And, she's not the only P&G account veteran moving up

Tamara Ingram, the chief of WPP's Team P&G group, has been promoted to a new post at the English holding company, becoming chief client team officer with oversight of all…

Chemical Company Joins Staggering List of Marketers to Launch Media Reviews

15 companies with annual business worth $7.23 billion

Marketers apparently have a fever right now, and the only prescription is more media reviews. The latest is BASF, which is reviewing its global planning and buying business, now handled by…

New Survey Shows the Gap Between Clients and Agencies on Issues Like Compensation and Briefs

ANA attempts to measure the rift

A new Association of National Advertisers survey of marketers and agencies reveals (perhaps not too surprisingly) little harmony and much discord. While marketing and agency leaders agree that agencies are valuable…

Why the Super Bowl Halftime Show Has Become the Biggest Ad of All

Katy Perry, brands poised to win big

For brands that know the score, music and sports can be a winning combination—and nowhere more than the Super Bowl halftime show, the height of music, sports and pop culture…

Tension Mounts Between Marketers and Agencies Over Data, Tech and Social

Survey finds brands want shops to know more while paying them less

Marketers expect agencies to know more about data, technology and social media but are they willing to pay for it? In a new survey from RSW/US, top marketing executives were asked…

Chevy and MLB Ran an Unusually Cool Twitter Effort

Baseball followers given chance to score big prizes

Chevrolet shut down its Twitter page last Friday so it only included baseball fans, a General Motors rep tells Adweek. From noon until 4 p.m., Major League Baseball's 3.8 million…

Spirit Airlines Launches New Ad Strategy

'Hug the haters'

Bad news for all of you who are fans of Spirit Airlines' advertising: Today, the ultra-low-price carrier known for its risqué advertising—to put it gently—launches a new consumer educational campaign…

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