Topic: Marketers
Type
Do Not Track Legislation Makes a Comeback
Lots at stake for marketers
Do Not Track legislation is poised to make a big comeback this Congress, and marketers who managed to hold it off for the past two years are taking nothing for…
How Advertisers Can Stoke Super Bowl Buzz Year Round
Look to radio for reach, receptivity and community
Football fans around the country geared up for weeks before last Sunday's Super Bowl between the Baltimore Ravens and the San Francisco 49ers and their opposing coaches—brothers Jim and John…
Night Out: Brand Genius 2012
Marketing's brightest stars were out for Adweek's annual Brand Genius Awards gala in New York
The most masterful marketers of the year came out in force for Adweek’s Brand Genius gala awards dinner, an annual rite that recognizes the year’s 10 most memorable and innovative…
Clear Channel CEO : We've Navigated Content Chaos Before
Bob Pittman on digital evolution of media and behavior
Now that everyone is creating content, how do marketers navigate that chaotic landscape? Clear Channel chief Bob Pittman argues we’ve all been down this road before. “Chatrooms at AOL became Facebook.…
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