Marketers | Adweek
Advertisement

Topic: Marketers

Type
Bruno Mars Isn’t a Superstar Like Other Super Bowl Alumni, and That’s Why He’s the Perfect Choice An accessible human brand

The Super Bowl has long been America’s game and the leader in using spectacle to engage sports fans. As the event has grown in size and grandeur, it has thrilled…

January 20, 2014, 10:16 PM EST

The Definition of Advertising Has Never Been More Unclear Source of both opportunity and crisis

For most of the past 100 years, if a marketer said he needed a new advertising campaign, everybody knew what that meant. The machine turned on. The marketer called the…

September 16, 2013, 11:29 AM EDT

AFG&, McCann Creative Exec Moore Joins Ethan Allen New top brand role

Dave Moore, co-chief creative officer at AFG&, is moving over to the client side as vp and chief brand officer at Ethan Allen. Before joining the Interpublic agency, formerly known as…

September 12, 2013, 1:10 PM EDT

Do Not Track Legislation Makes a Comeback Lots at stake for marketers

Do Not Track legislation is poised to make a big comeback this Congress, and marketers who managed to hold it off for the past two years are taking nothing for…

April 8, 2013, 10:07 PM EDT

How Advertisers Can Stoke Super Bowl Buzz Year Round Look to radio for reach, receptivity and community

Football fans around the country geared up for weeks before last Sunday's Super Bowl between the Baltimore Ravens and the San Francisco 49ers and their opposing coaches—brothers Jim and John…

February 5, 2013, 12:06 PM EST

Night Out: Brand Genius 2012 Marketing's brightest stars were out for Adweek's annual Brand Genius Awards gala in New York

The most masterful marketers of the year came out in force for Adweek’s Brand Genius gala awards dinner, an annual rite that recognizes the year’s 10 most memorable and innovative…

December 6, 2012, 10:14 AM EST

Clear Channel CEO : We've Navigated Content Chaos Before Bob Pittman on digital evolution of media and behavior

Now that everyone is creating content, how do marketers navigate that chaotic landscape? Clear Channel chief Bob Pittman argues we’ve all been down this road before. “Chatrooms at AOL became Facebook.…

October 4, 2012, 12:42 PM EDT

Advertisement