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Topic: Market Research

These 2 Tech Companies Are Combining Market Research With Programmatic Ads

Krux and Survata offer data fluidity

Advertisers target consumers all the time online, but they don't always survey a sample of the actual target segment to figure out their mindsets in real-time. Krux and Survata aim…

PHD's Millennials Talk About Their Generation on Vine

Inside the media agency's smart program

The marketing world desperately wants to know how to reach millennials, so it seems ingeniously simple that media shop PHD partners with the University of Georgia's Grady College of Journalism…

Ads Trump Football in Super Bowl Survey

More consumers cite spots than sport as favorite part of the big game

American adults prefer watching Super Bowl commercials to the game itself, according to a survey released today by Chicago-based market research company Lab42. Perhaps take it with a grain of salt,…

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