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Topic: Mark Thompson

Native Seen as 'Salvation' for Ad Woes

Media heads discuss need for ads to innovate

Native advertising may be old advertorials in new cloth, but formats like it are necessary to publishers’ survival, media CEOs said at an Advertising Week panel today. “The salvation of advertising…

The New York Times Names New Ad Chief

Hires Meredith Levien from Forbes

Back in March, The New York Times Co. announced a new structure, recognizing a need to speed up its operations and boost its digital operations amid a slump for print…

The New York Times Planning Lower-Priced Digital Subs

First-quarter revenues, income, ad dollars down

In this morning’s first quarter earnings call, which had revenues down 2 percent, The New York Times Co. announced plans for a number of new initiatives at the flagship paper,…

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