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Topic: Mark Sneider

Tension Mounts Between Marketers and Agencies Over Data, Tech and Social

Survey finds brands want shops to know more while paying them less

Marketers expect agencies to know more about data, technology and social media but are they willing to pay for it? In a new survey from RSW/US, top marketing executives were asked…

Ad Agencies Love LinkedIn but Not SlideShare

Poll reveals social media preferences when chasing new business

When hunting for new business, agency leaders have embraced the use of social media platforms, but only the most established hubs. In a new poll from RSW/US—shared exclusively with Adweek—46 percent…

Marketers to Digital Shops: Diversify or Die

'We're digital' no longer compelling

Being digital alone won't cut it anymore. Digital shops that don't diversify their offerings face the same creeping irrelevance as traditional agencies that give lip service to digital, according to…

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