Topic: Mark Pedowitz

With Only One New Show to Promote, The CW Takes an Unusual Approach to Fall Marketing

Puts muscle behind its sophomore series

Each fall, broadcast networks are put in a Sophie's Choice scenario when it comes to new shows: they must decide which ones merit the largest chunk of their marketing budgets.…

These Are the TV Network Chiefs' Game Plans for Wooing Audiences and Advertisers

Bold moves, big challenges this fall

Even with all the seismic changes in the television business over the past several years, some things remain constant: For the broadcast networks, everything still revolves around the fall season,…

Why the CW Has Just One New Show This Fall—and a Cameo From Britney Spears

Network president emphasizes stability

While most broadcast networks arrived at the Television Critics Association's summer press tour with a plethora of new fall shows, the CW came with only one new series on its…

Facetime: Networks Parade Casts and Execs During Upfront Presentations and Parties

Andy Cohen, Wolf Blitzer, Jeff Zucker, Miley Cyrus and more

This week, TV’s brightest stars and entertainment’s biggest execs took to auditoriums and concert halls across New York to show advertisers what they’ve got.  

The CW Celebrates The Flash and Jane the Virgin, and Looks Ahead to Its Next Big Hit

With little room to add new shows, network saves third superhero series for midseason

Short and sweet. That's how to describe the CW's Thursday morning upfront presentation, which clocked in at less than 50 minutes—and that's counting a two-song opening set by Of Monsters…

The CW Slates Its Third Superhero Series for the New Season

After renewing entire fall lineup, network keeps it mostly intact for 2015-16

When you renew your entire fall lineup, as The CW did in January, it doesn't leave much room for new programming. That's why it's not surprising that The CW's 2015-2016…

Why Some Low-Rated TV Shows Keep Getting Renewed

Media blitzes and social engagement help endangered series avoid cancellation

Judgment day has arrived. As the broadcast networks locked in their schedules ahead of this week's upfronts, they decided the fate of their shows that were still on the ratings…

Q&A: CW President Mark Pedowitz Gets Guys

How the network's fortunes changed in a Flash

For much of its existence, The CW has been shunted off to the side by its bigger, and more popular, broadcast siblings. Launched in 2006 when UPN and The WB…

The CW Takes the Unusual Step of Renewing Its Entire Fall Lineup

Was also the only broadcast network taking home a Golden Globe

Often-overlooked junior broadcaster the CW stepped into the spotlight at the Television Critics Association's winter tour when network president Mark Pedowitz dropped the mic in a major way: The exec…

The CW Gives Early Renewals to 5 Series

New season orders for Vampire Diaries, Supernatural, Originals, Reign and Arrow

In accordance with a precedent it set years ago, the CW on Thursday announced that it has made a number of early renewals in advance of the 2014-15 season. Among the…