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Topic: Mark Pedowitz

Will Millennials Care About The CW's 'Archie' Spinoff?

Riverdale is network's biggest branding challenge yet

As they try to break through the Peak TV glut and grab viewers, broadcast networks have been relying heavily on new shows based on popular intellectual property (IP), like Lethal…

The CW Renews 7 Series, Including Broadcast’s Lowest-Rated Show

President says acclaim can be more important than ratings

Over the past couple of seasons, the CW has renewed almost all of its series in one fell swoop, and the network has continued that tradition for another year.  Today, the…

How Greg Berlanti Produces 4 Interwoven DC Superhero Shows Simultaneously for The CW

He’s making it up on the fly—and making TV history

The superheroes at the center of The CW's four DC Comics-based shows—The Flash, Arrow, Supergirl and DC's Legends of Tomorrow—have pulled off some incredible feats, but there's some things that…

The CW's New Streaming Deal With Netflix Won't Dent Ratings, the Network's Chief Says

High hopes for Supergirl

The CW is celebrating its 10th anniversary next month with a significant change. The network has stuck a deal with Netflix, whose subscribers will be able to stream full seasons…

After Snagging Supergirl, The CW Will Devote 40% of Its Fall Schedule to Superhero Shows

DC Comics series kick off Monday through Thursday

If you switch on The CW this fall, there's a 40 percent chance you'll see a superhero series. The network's fall schedule, which it announced today ahead of its upfront presentation…

What's Keeping Broadcast Presidents Up at Night as They Plan Pitches to Advertisers?

Rebuilding lineups and plugging holes

It all comes down to this. The broadcast upfronts are just days away, which means it's crunch time for the network presidents. They and their top execs will be spending…

The CW Renews All 11 Series It Currently Airs for Next Season

From a musical comedy to gritty sci-fi dramas, the network picked up every show

The CW had been the only broadcast network to not renew any of its shows for next season, but the network corrected that oversight in a huge way on Friday…

The CW’s Chief Doesn’t Care When or Where Audiences Watch His Shows

Mark Pedowitz reexamines network's streaming strategy

Most network heads are pulling their hair out over the decline of linear ratings, but not The CW president Mark Pedowitz. He doesn't care when or how audiences watch his…

With Only One New Show to Promote, The CW Takes an Unusual Approach to Fall Marketing

Puts muscle behind its sophomore series

Each fall, broadcast networks are put in a Sophie's Choice scenario when it comes to new shows: they must decide which ones merit the largest chunk of their marketing budgets.…

These Are the TV Network Chiefs' Game Plans for Wooing Audiences and Advertisers

Bold moves, big challenges this fall

Even with all the seismic changes in the television business over the past several years, some things remain constant: For the broadcast networks, everything still revolves around the fall season,…

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