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Topic: Marissa Mayer

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Mayer Talks Tumblr Plans, Unveils New Flickr Looks to improve blogging platforms search

Yahoo plans to lean on its search technology to help users discover more great content on Tumblr, the company’s new $1.1 billion acquisition. And Tumblr will help Yahoo reach a…

May 20, 2013, 10:01 PM EDT

Young Tumblr Marketers Have Strong Advice for Yahoo Millennial practitioners worry about the acquisition

"We promise not to screw it up," said Yahoo CEO Marissa Mayer, posting on her brand-new Tumblr account this morning and effectively making official the $1.1 billion purchase of the…

May 20, 2013, 2:21 PM EDT

Yahoo Officially Acquires Tumblr for $1.1 Billion Board approved deal on Sunday

Yahoo’s is spending over a billion to nab Tumblr. The deal received board approval on Sunday, according to Allthingsd.com and The Wall Street Journal. And now Yahoo CEO Marissa Mayer has confirmed…

May 19, 2013, 1:15 PM EDT

How to Attract Eyeballs to Branded Content Millions more pageviews

Web publishers and big brands are starting to feel the pull of Gravity. The four-year-old Web personalization tech firm, founded by former Myspace COO Amit Kapur, helps publishers surface more relevant…

May 13, 2013, 10:28 PM EDT

Jill Abramson Isn't a Fan of Native Advertising Worries about 'leaving confusion in readers' minds'

New York Times executive editor Jill Abramson isn't a fan of native advertising. At yesterday’s Wired Business Conference, which attracted some of the biggest names in tech and media, Abramson…

May 8, 2013, 10:59 AM EDT

Yahoo's Mayer: I Love Advertising and Content Exec appears at company's NewFronts

Yahoo CEO Marissa Mayer made her first major appearance before the ad community at the company’s second annual NewFronts executive in New York. During her introductory remarks the exec introduced…

April 30, 2013, 9:54 AM EDT

Yahoo Rolls Out New Comedies, WWE Deal Portal pushes further into edgy originals while looking to deepen its library

Yahoo is all about edgy hipster comedy and dude entertainment, right? OK, those are maybe not the first images that pop into your mind when thinking of the portal, home of…

April 29, 2013, 7:00 PM EDT

Yahoo Chairman to Step Down Former eBay COO takes over as interim chair

Almost a year after Yahoo appointed Fred Amoroso as chairman, the portal announced on Thursday that he has resigned the position and will step down from the board after his…

April 25, 2013, 7:04 PM EDT

Live From Yahoo, It’s Saturday Night Live! Deal includes 38 seasons of archival content

On the eve of the much anticipated digital Newfronts, during which 18 programmers will attempt to make the case for Web originals, Yahoo has struck a major deal to add…

April 24, 2013, 11:08 PM EDT

Time 100 Goes Heavy on Tech Titans, Innovators Sheryl Sandberg, Marissa Mayer, Kevin Systrom make the list

Today, Time magazine put out its 10th annual Time 100 list, a collection of the “most influential people in the world.” This year’s list includes influencers from the worlds of…

April 18, 2013, 11:08 AM EDT

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