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Topic: Marin Software

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Seasonal Ads on Facebook Are More Effective Than Google's Data show big lifts for Back to School and holidays

Back To School and holiday season shoppers are more likely to click on seasonal ads on Facebook ads than on Google, according to Marin Software analysis.  Marin aggregated data from $6…

August 11, 2014, 3:54 PM EDT

Marin Software CEO Opens Up After His Company's Stock Does Stock up more than 20 percent on first day of trading

Marin Software CEO Chris Lien slept pretty well last night, even though today is arguably the most important day in his company’s seven-year history. The San Francisco-based online advertising company…

March 22, 2013, 3:03 PM EDT

Sources: Criteo Hires Bank for Imminent IPO French retargeter looking a $1 billion value; slim pickings for Rubicon

The ad tech money merry-go-round continues to whirl. Last week search advertising giant Marin Software filed to go public (a planned $75 million IPO), marking the first ad tech firm…

February 15, 2013, 12:02 PM EST

Marin Software Positions for First Ad Tech IPO of 2013 Profit-challenged company may benefit from B2B focus

AppNexus and DataXu may have elicited hearty applause in the last few weeks for raising sizeable private funding rounds, suggesting that ad tech’s financial picture is just fine, but the…

February 14, 2013, 9:57 AM EST

Advertisers Clicking Buy Button on Google Shopping Ads Units’ share of search budgets up 600 percent in Q4, per Marin Software

Two weeks ago Adobe published findings showing that Google’s Product Listing Ads are doing well among retailers. Now Marin Software is backing those claims with findings across all of its…

January 29, 2013, 8:31 AM EST

Search Engine Marketers Like Google's FTC Concessions Data portability a major plus to ad campaigns

Google may have gotten off easy with the Federal Trade Commission, but the changes it voluntarily agreed to make to appease regulators got major kudos from the search advertising and…

January 3, 2013, 6:33 PM EST

Facebook's Reach Generator Gets Competition From Adaptly Social ad firm secures $10.5 million in new funding

Facebook dropped jaws in February when the company announced during its first marketing conference that the average news feed post is only seen by 16 percent of the eligible users.…

May 9, 2012, 1:41 PM EDT

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