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Topic: Marin Software

Facebook Ad Clicks Are Shifting to Mobile, so Why Aren't Conversions?

New stats show potential for brand awareness, not as a search competitor

Despite 63 percent of Facebook ad clicks occurred on mobile devices during 2014's fourth quarter, just 34 percent of the social media giant's conversions—either a sale, download or completed lead-gen…

Seasonal Ads on Facebook Are More Effective Than Google's

Data show big lifts for Back to School and holidays

Back To School and holiday season shoppers are more likely to click on seasonal ads on Facebook ads than on Google, according to Marin Software analysis.  Marin aggregated data from $6…

Marin Software CEO Opens Up After His Company's Stock Does

Stock up more than 20 percent on first day of trading

Marin Software CEO Chris Lien slept pretty well last night, even though today is arguably the most important day in his company’s seven-year history. The San Francisco-based online advertising company…

Sources: Criteo Hires Bank for Imminent IPO

French retargeter looking a $1 billion value; slim pickings for Rubicon

The ad tech money merry-go-round continues to whirl. Last week search advertising giant Marin Software filed to go public (a planned $75 million IPO), marking the first ad tech firm…

Marin Software Positions for First Ad Tech IPO of 2013

Profit-challenged company may benefit from B2B focus

AppNexus and DataXu may have elicited hearty applause in the last few weeks for raising sizeable private funding rounds, suggesting that ad tech’s financial picture is just fine, but the…

Advertisers Clicking Buy Button on Google Shopping Ads

Units’ share of search budgets up 600 percent in Q4, per Marin Software

Two weeks ago Adobe published findings showing that Google’s Product Listing Ads are doing well among retailers. Now Marin Software is backing those claims with findings across all of its…

Search Engine Marketers Like Google's FTC Concessions

Data portability a major plus to ad campaigns

Google may have gotten off easy with the Federal Trade Commission, but the changes it voluntarily agreed to make to appease regulators got major kudos from the search advertising and…

Facebook's Reach Generator Gets Competition From Adaptly

Social ad firm secures $10.5 million in new funding

Facebook dropped jaws in February when the company announced during its first marketing conference that the average news feed post is only seen by 16 percent of the eligible users.…

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