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Topic: Marijuana

High Times Is Using Big Data to Rebrand Marijuana

Creating buzz to onboard advertisers

High Times, a monthly magazine focused on the marijuana industry, is hoping to shift the image of the cannabis industry and improve the national conversation while also attracting a broader…

Design Shops Imagine What a 'Starbucks of Marijuana' Might Look Like

Surface magazine asks for branding ideas

Marijuana branding is in its infancy. But one day soon, it may well be a major legal product category—with enormous design, branding and packaging needs. Today, for 4/20, Surface magazine…

This Pizza Delivery App Made a Pizza Box That Turns Into a Smokeable Pipe for 4/20

For those who prefer to eat first, then get high

Normally you smoke weed and then have an uncontrollable urge to eat pizza. But mobile app Push for Pizza suggests you do it the other way around—and has the perfect…

What Pot Marketers Can Learn From Pills and Booze

Pharma and spirit brands offer key retail cues

As decriminalization, authorized medicinal use and regulated recreational use of marijuana expand across the U.S. at the state level, the cannabis brand experience is transforming. A once illicit product most…

Snoop Dogg Is Launching an Ad-Supported Social Network for Marijuana Aficionados

And it's called Merry Jane

Snoop Dogg is launching an ad-supported social network called Merry Jane for users and sellers of cannabis products. The rapper announced the move at the TechCrunch Disrupt conference this afternoon,…

This Oregon Newspaper Is Looking for a Marijuana Critic

And resumes are rolling in

With Oregon becoming the latest state to legalize recreational marijuana last month, Portland's major daily newspaper is looking to grow its cannabis coverage. Last week, The Oregonian, the oldest continuously published…

The 10 Most Fascinating Digital Marketing Stats of the Week

Like 108 marijuana marketers launch every week

The 10 most intriguing numbers from digital marketing over the last week include new data on the explosion of legal marijuana marketing as well as stats that show how online…

Ben & Jerry's Has Brought Back Apple's '1984' as a Burrito Anthem for Stoners

Will this be the official snack of 4/20?

Parodies of Apple's "1984" continue to surface at the oddest of times—such as 4/20, America's unofficial day of marijuana appreciation. Ben & Jerry's has created the spot below to celebrate the…

Apple Lets Weed Apps Into Its Store After Petition from Pot Companies

'Rare' reversal following ban

Apples and pot have long been a popular combo—pot pipes fashioned out of apples are a thing—and now iPhones are a more versatile tool for enterprising marijuana fans. The company…

Pot Marketers Must Get Creative as Digital Ad Networks Just Say No

Emerging industry looks to social instead

Weed-focused tech companies say they want to embrace digital advertising full throttle, but the industry is not quite ready for their business. Display ad networks, social networks and search companies present…

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