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Topic: Marie Claire

Hearst Is Hawking September Issues From Its 'MagMobile'—a Roving Newsstand on Wheels

Rolling through NYC today

In an effort to promote its all-important September fashion issues, Hearst is taking its consumer marketing strategy to the streets—literally. This morning, the publisher is debuting the "MagMobile," a roving…

Facetime: Mid-June Soirees, Galas, Awards and Premieres

Natasha Lyonne, Anne Fulenwider, David Levy and David Zaslav

Programming execs, TV stars, magazine editors, producers and even a Knicks player came together this week to celebrate launches, premieres, awards and more.

Here Are Hearst Magazines' Editorial Award Winners

Victors include Cosmo, Bazaar, HGTV Magazine, Esquire

For over a decade, Hearst has distinguished the publishers of its top-performing titles during the annual Tower Awards. But for the first time last night, the company honored both its…

NFL Scores a Touchdown With Female Fans

Links with Marie Claire to promote revamped women's line

Pop quiz: What was the most watched TV event among women in 2014? It wasn’t the Academy Awards. Or the Grammys. Or the season finale of The Real Housewives of…

Hearst Boasts Biggest September Ever

Elle, Marie Claire, Bazaar break records, again

Summer might not even be halfway over, but magazine publishers are already focused on fall—or, to be more precise, their big September issues. This year, Hearst is expecting a record-breaking…

Elle Taps Marie Claire Artistic Director to Replace Joe Zee

Alex Gonzalez also oversees Town & Country

Elle didn’t have to look very far to find a replacement for longtime creative director Joe Zee, who is decamping for Yahoo later this month. The Hearst glossy announced today…

Hearst Rolls Out Cross-Brand Beauty Initiative

Tablet-only supplement to debut with May issues

Over the past few years, beauty has remained a consistent high spot in the often-rocky landscape of women’s magazine advertising. This month, Hearst is taking full advantage of the category’s…

Can Ad Agencies Teach Women to Love Their Bodies?

Marie Claire commissions print ads from six shops

Female empowerment was a major advertising theme in 2013, particularly in the area of self-esteem—led by Dove's "Real Beauty Sketches." But freed of client constraints, can ad agencies alone get…

Hearst Projecting September Ad Growth for Fashion Set

Elle, Bazaar, Marie Claire closing record-breakers

Fashion magazines haven't yet closed their September issues in the hotly contested ad page race, but Hearst is hoping to grab the spotlight ahead of its rivals, revealing that Elle, Harper's…

Marie Claire Hosts 'Women Taking the Lead' Luncheon

Awards given to Sen. Kirsten Gillibrand, Katie Couric

Hearst Magazines has been intent on adding some heft to its fashion books over the past year. First, there was Cosmopolitan, which under the leadership of Joanna Coles has put…

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