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Topic: March Madness

Show Me the Moneyball: March Madness Generates $1 Billion in Ad Sales

Kantar Media study puts college hoops at the head of the class

Arguably the most spellbinding three weeks in sports, the NCAA Men’s Division I Basketball Championship now stands as the most lucrative postseason advertising juggernaut. According to a new report from Kantar…

Kentucky Fried Ratings: Slight Uptick for NCAA Hoops Final

Wildcats-Jayhawks tilt draws 20.9 million viewers

Despite yet another late finish in the East and a lopsided pairing on the floor, CBS’ coverage of the 2012 NCAA men’s basketball national championship game put up respectable numbers. Monday…

How's March Madness Performing Online? Who Knows?

Turner, CBS hoard data; comScore doesn't have any

So how’s this year’s NCAA tournament performing on the Web? Only CBS and Turner know for sure. Earlier in the week, Turner released Web numbers for this year’s NCAA men’s basketball…

Nothing But Net: March Madness a Winning Investment

College hoops the right stuff for auto brands

Advertisers are putting up big dollars to grab a piece of March Madness, and while the cover charge may be steep, it appears that the spring hoops showcase is well…

Ad of the Day: Buffalo Wild Wings

Men still enjoy being portrayed as dopes, and Fallon's March Madness spots more than oblige

Let's agree on this: Men are fairly stupid. Particularly young men. Not about everything—they can recall the most esoteric fantasy-baseball statistics in alarming detail, and quote entire scenes from The…

Enterprise Revs Up March Madness Spot

'We Played' ad to run in heavy rotation during hoops tourney

NCAA corporate partner Enterprise Rent-A-Car is gearing up for March Madness, bowing a new 30-second spot featuring employees who were once competitive college athletes. Featuring a roster of more than a…

Turner, CBS Say College Hoops Fans Must Pay—Somehow

Wanted: proof of cable subscription, or $3.99

RIP, MMOD. Turner Sports and CBS Sports, which last year became partners in broadcasting the NCAA men’s basketball tournament, have shaken up the way they deliver the tournament’s 67 games via…

GM Opts Out of Q2 Upfront Buys

Carmaker looks to cleave TV costs

General Motors has thrown the transmission in reverse, exercising options to cancel a substantial portion of its second-quarter upfront commitments. According to several sources, GM has pulled out of nearly 50…

Northwestern Mutual Scores NCAA Partnership

CBS, Turner Sports broker corporate sponsorship for insurance company

Northwestern Mutual has brokered a deal through CBS Sports and Turner Sports to become an official corporate partner of the NCAA, representing the life insurance, wealth management and retirement-planning services…

truTV Preps Duke Hoops Documentary

Chronicle of early '90s team will serve as March Madness lead-in

Turner Sports is getting into bed with one of the most celebrated, and reviled, sports franchises in history, bowing a new documentary about the Duke Blue Devils squad that won…

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