Topic: March Madness

Northwestern Mutual Scores NCAA Partnership CBS, Turner Sports broker corporate sponsorship for insurance company

Northwestern Mutual has brokered a deal through CBS Sports and Turner Sports to become an official corporate partner of the NCAA, representing the life insurance, wealth management and retirement-planning services…

January 6, 2012, 6:44 AM EST

truTV Preps Duke Hoops Documentary Chronicle of early '90s team will serve as March Madness lead-in

Turner Sports is getting into bed with one of the most celebrated, and reviled, sports franchises in history, bowing a new documentary about the Duke Blue Devils squad that won…

October 13, 2011, 5:02 PM EDT

Jump Ball: CBS, Turner Talk Up Hoops Collaboration McManus, Levy relive March Madness pact

When CBS and Turner Sports hashed out a deal to share the rights to March Madness back in April 2010,  president of CBS News and Sports Sean McManus said the…

October 5, 2011, 4:12 PM EDT

Sheen, Griffin Firings Linger at Time Warner Annual Meeting Company Gets Over Terminations, Moves on to Summer Blockbusters

At its annual shareholders meeting on Friday, Time Warner had some good news to talk about—the success it had with March Madness, a strong summer movie lineup—but the shareholders in…

May 20, 2011, 3:23 PM EDT

Exclusive: Bar, Hotel Viewing Lifts March Madness Numbers 20%

Having posted the strongest March Madness TV ratings since 2005, CBS and Turner Sports also experienced a major bounce among a fan base that can be somewhat difficult to pin…

April 8, 2011, 12:00 AM EDT