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Topic: March Madness

March Madness Boosts CBS, Time Warner Stock

NCAA tourney networks secured $875 million in ad revenue

Louisville’s Rick Pitino was perhaps the biggest winner in this year’s NCAA Men’s Div. I Basketball Tournament, becoming the first head coach to win a National Championship at two different…

How AT&T Is Owning March Madness on Twitter

Partnership with NCAA, Turner puts brand constantly in the game

Many brands—Capital One, Dove Men's Care, Nike and Buick, to name a few—were at the ready last weekend for March Madness, purchasing Promoted Tweets in real time around the ups…

David Levy Pushes Unscripted Shows on Turner Networks

TBS and TNT

David Levy’s relaxation technique is pretty simple. “Every time I get too stressed I look out across here and there’s not an ad in sight,” he said, gesturing to the…

Capital One May Get Charles Barkley on Twitter

Underscores financial giant's social-media focus

Charles Barkley's new gig as a Capital One spokesperson during March Madness may soon be bringing the ultra-quotable Round Mound of Rebound to Twitter—even though he's dissed the social site…

March Madness All But Sold Out

CBS, Turner eye another lucrative tournament

Unless you’re a starry-eyed Valpo alum with more school spirit than common sense, there’s a good chance your March Madness brackets remain relatively unscathed at this early juncture. And while…

Best March Madness Promoted Tweets So Far

Nike, Capital One and Bing score, while Walmart air-balls

Say that Valparaiso upsets Michigan State or Harvard takes out heavily-favored New Mexico in today's first round of the NCAA Tournament. There's almost no question that #Valparaiso and #Harvard would…

Alec Baldwin and Charles Barkley Strike Up March Madness Bromance for Capital One

Two wrongs somehow make a right

Capital One pitchman Alec Baldwin gets an assist from Charles Barkley in new ads from DDB Chicago and Tool director Erich Joiner timed to the NCAA's March Madness tournament, of…

Show Me the Moneyball: March Madness Generates $1 Billion in Ad Sales

Kantar Media study puts college hoops at the head of the class

Arguably the most spellbinding three weeks in sports, the NCAA Men’s Division I Basketball Championship now stands as the most lucrative postseason advertising juggernaut. According to a new report from Kantar…

Kentucky Fried Ratings: Slight Uptick for NCAA Hoops Final

Wildcats-Jayhawks tilt draws 20.9 million viewers

Despite yet another late finish in the East and a lopsided pairing on the floor, CBS’ coverage of the 2012 NCAA men’s basketball national championship game put up respectable numbers. Monday…

How's March Madness Performing Online? Who Knows?

Turner, CBS hoard data; comScore doesn't have any

So how’s this year’s NCAA tournament performing on the Web? Only CBS and Turner know for sure. Earlier in the week, Turner released Web numbers for this year’s NCAA men’s basketball…

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