Topic: March Madness

In $8.8 Billion Deal, CBS and Turner Add 8 More Years of March Madness

Networks keep tournament through 2032

CBS has aired the NCAA Tournament since 1982, and today, along with Turner, it just ensured its partnership with the NCAA will reach beyond a fifth decade. CBS and Turner have…

Ratings Plummet for NCAA Championship After Its Move to Cable

Even though the game was an all-time classic

At the beginning of the 2016 NCAA Tournament, Turner Broadcasting president David Levy claimed the difference between broadcast and cable "is almost nonexistent anymore." However, despite a national championship game that…

These Are the Brands Slam Dunking March Madness on Social Media

Reese's tops buzz around NCAA Tournament

Measurement company Origami Logic analyzed the social engagement of 55 March Madness-focused marketers—19 official NCAA sponsors and 36 nonsponsors. And heading into this weekend's Final Four matchups, these are the…

Allstate's March Madness Play Includes Snapchat Ads and Real-Time Tweets

Social campaign pits Buzz Aldrin against Dick Vitale

March Madness is in full swing, and with it comes a bevy of brands including Allstate, Coca-Cola and Kia that are already in on the action. While Twitter will likely dominate most…

As March Madness Tips Off, Here's Why CBS Will Sit Out the National Championships

Cable networks increasingly snag major sporting events

When Duke and UNC-Wilmington tip off the 2016 NCAA Tournament, CBS will carry the game, a tradition dating to 1982. But as March Madness bleeds into April, CBS will find itself…

As eSports Grows Online, TV Networks Like TBS and ESPN Are Hoping to Cash In

And it's helping brands reach elusive male millennials

When TBS premieres its inaugural eSports competition on May 27, advertisers and programmers will be watching closely to see if the nascent world of organized multiplayer video gaming is ready…

Who Won the Battle of March Madness Brands?

Nationwide and AT&T duked it out for No. 1

College basketball concluded another memorable, 68-team, three-week tournament best known as March Madness. And while hoops fans were entertained last night by the championship game, with Duke defeating Wisconsin 68-63,…

Check Out This Sweet 16 Bracket for March Madness Brands

Can Chick-fil-A upset McDonald's?

College basketball's Sweet 16 bracket tips off on Thursday night. And while hoops fans watch to see if West Virginia can pull off a miracle and upset favorite-to-win-it-all Kentucky, the…

Pro Stars Morph Back to College Selves in NBA's Striking March Madness Ads

Translation's crossover dribble

The NBA is putting a whole new spin on throwback jerseys. The professional basketball league has launched its first campaign around NCAA March Madness by employing a neat visual trick—showing NBA…

Acura's Social Strategy for March Madness Centers on 103 Memes

'March Memeness' ties into ESPN ads

For March Madness, Acura is blitzing today and three days next week with video and banner ads—which likely cost a pretty penny—as part of the car brand's ongoing partnership…