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Topic: MARC USA

This Powerful Campaign Hopes to Teach Young People What Consent Is

Aims to reduce sexual assault across the country

If a woman or man is asleep or unconscious, that person isn't going to say anything, which means they can't consent to any kind of sexual activity. So unless that…

With Aggressive Expansion Plans, Firehouse Subs Taps MARC USA for Creative

New work for fast-casual chain breaks in February

To help fuel expansion, Firehouse Subs has selected MARC USA for creative chores following a review led by consultancy Select Resources International. The fast-casual chain currently operates more than 900 restaurants…

Here’s Why the Spectacle of Holiday Windows Is Still Crucial for Brands

Tradition builds good will and foot traffic

Dozens of heads, torsos and rows of various dismembered limbs hang on the walls of a storage room in Spaeth Design's Queens, N.Y., office. They are labeled—'Macy's, '99, Fat Man'—…

MARC Is an Agency That Brings Innovation to Retail

Rite Aid and McDonald's

Specs Who Tony Bucci, chairman; and Michele Fabrizi, president and chief executive officer What Advertising agency Where Pittsburgh offices MARC (Marketing Advertising Research Consultants) is known for bringing innovation to marketers like Rite Aid,…

Women Feel Pressure Dressing Families At Easter

Underlying premise of new Payless ads

Easter brings a welcome end for winter-weary consumers and, for retailers, the opportunity to move shoppers into the lighter, brighter apparel and accessories of spring and summer. The National Retail Federation…

Payless Selects a Lead Creative Shop

New agency's first work expected in spring

Payless ShoeSource has a new lead agency. The Chicago office of MARC USA has won the retailer’s creative account after a review, said Dan Pearlman, managing partner and CEO of Bob…

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