MARC Is an Agency That Brings Innovation to Retail

Rite Aid and McDonald's

Specs Who Tony Bucci, chairman; and Michele Fabrizi, president and chief executive officer What Advertising agency Where Pittsburgh offices MARC (Marketing Advertising Research Consultants) is known for bringing innovation to marketers like Rite Aid,…

Women Feel Pressure Dressing Families At Easter

Underlying premise of new Payless ads

Easter brings a welcome end for winter-weary consumers and, for retailers, the opportunity to move shoppers into the lighter, brighter apparel and accessories of spring and summer. The National Retail Federation…

Payless Selects a Lead Creative Shop

New agency's first work expected in spring

Payless ShoeSource has a new lead agency. The Chicago office of MARC USA has won the retailer’s creative account after a review, said Dan Pearlman, managing partner and CEO of Bob…