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Topic: Making Measurement Make Sense

Group of Web Video Companies Band Together to Ensure Ads Are Viewable

Working in conjunction with 4A's, IAB, ANA

As the Web video ad industry grows, so do the number of questions about the legitimacy of some of the available ad inventory out there. Such questions as: Where are…

Industry Effort to Improve Web Ad Metrics Goes Nowhere

Lots of debate, little action

Is the viewable impression going nowhere fast? A full two years after the Interactive Advertising Bureau, Association of National Advertisers and the 4A’s launched Making Measurement Make Sense (3MS), a…

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