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Topic: maker studios

Maker Gen Creates Home for Rising Stars Across the Web Looking past YouTube to other platforms

It's time for Maker Studios to spread past its YouTube roots. The Disney-owned Web video network announced Maker Gen on Thursday, a way for aspiring online stars to grow their…

June 26, 2014, 5:32 PM EDT

ZenithOptimedia Brings New Strategy to Cannes Owned media is topic of two sessions next week

ZenithOptimedia will use the high profile of Cannes to discuss its new "Owned First" strategic approach. The strategy centers around how marketers prioritize and allocate resources across paid, owned and earned…

June 9, 2014, 12:18 PM EDT

NCM Inks Deals With Shazam, Maker Studios Also buying out the competition

National CineMedia revealed intriguing partnerships with Shazam and Maker Studios today at its upfront event near Lincoln Square in New York. The moves underscore how the cinema ads network increasingly…

May 14, 2014, 2:56 PM EDT

5 Tech Brands that Made Noise at NewFronts This Week Vevo, Maker Studios roll out programs

The third annual Digital Content NewFronts gala has come to a close, and the show that opened April 28 was a long and fairly dizzying affair. As Adweek noted on…

May 8, 2014, 6:00 AM EDT

Maker Studios’ New Chief Content Officer Discusses Tackling 23 Digital Video Verticals Erin McPherson’s past career prepares her for the challenge

   Specs Who Erin McPherson New gig Chief content officer, Maker Studios Old gig Vp, head of video, Yahoo Age 45 So what does the chief content officer at Maker do? I oversee our studios, so the…

April 27, 2014, 8:28 PM EDT

Disney Acquires Maker Studios $450 million earn-out possible on top of $500 million base

Disney has acquired Maker Studios, the digital video network that distributes such strange hits as PewDiePie and Shay Carl (the work of co-founder Shay Carl Butler), as well as a series…

March 24, 2014, 6:03 PM EDT

Big YouTube Channels Join Forces to Help Drive Ads Meet GOVA, the Global Online Video Association

The Web video world is getting its own trade organization: GOVA, the Global Online Video Association—a nonprofit group formed with the primary goal of bringing more advertisers to the medium. At…

February 16, 2014, 11:34 PM EST

WWE Network Is the First to Ditch Traditional Cable Will other entertainment brands do the same?

For the first time, there’s a major entertainment brand creating its own service for over-the-top video, and it’s ready to rumble. On Feb. 24, the WWE Network goes live on every device with an Internet connection.…

January 27, 2014, 9:30 PM EST

Maker Studios Debuts Original Comedy Multichannel network nudges into scripted fare

Maker Studios, a Los Angeles-based startup best known for repping and nurturing pre-existing YouTube talent, is pushing further into creating original scripted content. The company has launched Robin Banks and the Bank…

January 16, 2014, 12:00 AM EST

Yahoo's Mayer Looking for TV-Sized Hit Company talking to top Hollywood studios and agents

At CES, Marissa Mayer had some fun hanging out the cast of Saturday Night Live. Turns out, she wants her own 30 Rock. The Yahoo CEO is aiming big when it…

January 9, 2014, 6:00 AM EST

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