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Topic: maker studios

Disney Acquires Maker Studios $450 million earn-out possible on top of $500 million base

Disney has acquired Maker Studios, the digital video network that distributes such strange hits as PewDiePie and Shay Carl (the work of co-founder Shay Carl Butler), as well as a series…

March 24, 2014, 6:03 PM EDT

Big YouTube Channels Join Forces to Help Drive Ads Meet GOVA, the Global Online Video Association

The Web video world is getting its own trade organization: GOVA, the Global Online Video Association—a nonprofit group formed with the primary goal of bringing more advertisers to the medium. At…

February 16, 2014, 11:34 PM EST

WWE Network Is the First to Ditch Traditional Cable Will other entertainment brands do the same?

For the first time, there’s a major entertainment brand creating its own service for over-the-top video, and it’s ready to rumble. On Feb. 24, the WWE Network goes live on every device with an Internet connection.…

January 27, 2014, 9:30 PM EST

Maker Studios Debuts Original Comedy Multichannel network nudges into scripted fare

Maker Studios, a Los Angeles-based startup best known for repping and nurturing pre-existing YouTube talent, is pushing further into creating original scripted content. The company has launched Robin Banks and the Bank…

January 16, 2014, 12:00 AM EST

Yahoo's Mayer Looking for TV-Sized Hit Company talking to top Hollywood studios and agents

At CES, Marissa Mayer had some fun hanging out the cast of Saturday Night Live. Turns out, she wants her own 30 Rock. The Yahoo CEO is aiming big when it…

January 9, 2014, 6:00 AM EST

Yahoo's Erin McPherson Jumps to Maker Studios Veteran video head becomes YouTube net's chief content officer

Erin McPherson, who led Yahoo's push into original video content over the past several years, is leaving the company to become chief content officer at Maker Studios, one of the…

November 11, 2013, 1:07 PM EST

Maker and Pepsi Get Baseball Fans Singing Crowdsourcing 'Take Me Out to the Ballgame'

Just in time for the World Series, Maker Studios cranked out a video for sponsor Pepsi featuring a cadre of baseball fans singing Take Me Out to the Ballgame. Maker tapped…

October 25, 2013, 10:52 AM EDT

YouTube Has a Talk With Creators About Content Rights Company implements new procedures for partners, networks to adhere to policies

YouTube has been reaching out to various creators and multichannel networks (MCNs) in an effort to iron out the company’s policies on issues like copyrighted material, music rights and digital rights management.…

October 22, 2013, 6:41 AM EDT

Maker Studios Is Building an In-House Ad Team Dedicated unit will focus on branded videos

Flush with $26 million in new funding, Maker Studios is looking to up its monetization game. The startup, which manages YouTube stars like PewDiePie and Kassem G, is set to…

September 22, 2013, 10:21 PM EDT

Maker Studios Hauls in $26 Million More in Funding YouTube network raises over $60 million in past year

Fresh off its acquisition of Blip, Maker Studios has raised $26 million in a new round of financing. The Silicon Beach-housed company, which promotes, manages and sells ads for a stable…

September 12, 2013, 9:00 AM EDT

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