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Topic: maker studios

Maker Studios Announces 4 New 'Forward-Thinking' Shows at Intimate NewFronts Event

PewDiePie, Romeo Lacoste headline the presentation

Maker Studios kicked off the second day of the 2016 NewFronts Tuesday morning, but unlike most of the other digital players in the space, it eschewed a splashy presentation for…

With DreamWorks Acquisition, Comcast Takes on Disney for Big Media Superiority

NBCU gets controlling stake in AwesomenessTV

When NBCUniversal announced this morning that it will acquire DreamWorks Animation for $3.8 billion, the deal was mostly hailed as a film play for NBCU's parent company, Comcast, as it…

These 4 Multichannel Networks Plan to Capitalize on the Cord-Cutting Generation

A glimpse into NewFronts strategies

By now, it's a given that millennials—some of them having cut the cord, others never having had a cord to cut—are consuming an unprecedented crush of video content on a…

YouTube Star PewDiePie Can Now Win a Primetime TV Emmy

Academy creates new short-form categories

PewDiePie already boasts the largest following on YouTube, and now the popular creator could add another accomplishment to his list: an Emmy award. Today the Television Academy announced it has expanded…

Disney Is Giving PewDiePie His Own Network

YouTube star will recruit like-minded creators

The most popular star on YouTube is getting his own network. With the backing of Disney-owned Maker Studios, Felix Kjellberg, best known as PewDiePie, will create his own multichannel network called…

13-Year-Old YouTube Star Died of Undiagnosed Heart Condition, Family Says

Caleb Bratayley was a centerpiece of channel with 1.9 million subscribers

The family of YouTube star Caleb Bratayley announced today the 13-year-old died of an undiagnosed heart ailment. "The doctor confirmed today that Caleb passed away from a heart condition called Hypertrophic…

Why Maker Studios Chose This Agency for Its Ad-Buying Service

'Forward thinking and nimble'

Maker Studios has already partnered with the big guns for its Maker Select ad-buying service. Now the Disney-owned multichannel network has signed on its first small-scale agency, which leans heavily…

Maker Studios Parts Ways With Chief Content Officer Erin McPherson

First major exec shuffle since Disney bought the network

Here's a major shake-up at one of the largest multichannel networks: Erin McPherson is departing as chief content officer of Maker Studios. A Maker Studios spokeswoman told Adweek the departure was…

Why Digitas Isn’t Afraid of Publishers’ Branded Content Studios

They make Vice and CNN better partners

Specs Current gig Chief content officer, DigitasLBi Previous gig Chief content officer at Interpublic Group's UM, head of UM Studios Age 47 Twitter @sdonaton Adweek: What does a chief content officer do? Scott Donaton: It's…

10 Digital Innovators Who Are Defining Creativity in a Tech-Fueled World

Inventing the future of science, software and storytelling

The only thing more impressive than the seemingly limitless world we live in now is what's just around the corner. Innovation is exploding across every industry, and ideas that once…

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