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Topic: maker studios

Can Data Help Maker Studios Guarantee a Hit for The Walking Dead's Robert Kirkman?

Nerd Court is now in session

In a heated exchange before a judge, YouTuber Commander Holly (real name: Holly Conrad) faces off against actress Tina Huang. The issue at hand is one that has divided many…

How to Advertise to the Millennial Who Hates Advertising

'The new authority is authenticity,' Maker Studios exec says

Maker Studios' chief content officer Erin McPherson has a few words of advice for marketers trying to reach millennials: You're not going to get them with traditional ads. "This generation doesn't dislike…

Fusion and Maker Studios Team Up With Cross-Platform Partnership

Will feature unscripted clips

Media company Fusion and online video network Maker Studios have joined together in a cross-platform partnership to theoretically expand the reach of both companies. The partnership will include a "Maker Block"…

Brands Make Prankvertising Positive

A safer way to take advantage of the popularity of stunt ads

In March, Defy Media’s Prank It Fwd series surprised a waitress named Chelsea by giving her the “Best Shift Ever.” Instead of receiving tips, Chelsea got a bevy of bonuses…

PacSun, StyleHaul Partner in Back-to-School YouTube Campaign

Online stars engage young shoppers

Lifestyle apparel company PacSun is the latest in a growing number of retailers to partner with YouTube content creators. In a cutting-edge back-to-school marketing campaign, PacSun will feature YouTube stars…

Where Have All the Upfront Dollars Gone?

Online is only part of the answer

It's obvious by now that something has gone wrong in the television advertising world—upfront dollar volume fell by 6.1 percent to $18.125 billion, including a 4.7 percent hit for cable,…

Maker Gen Creates Home for Rising Stars Across the Web

Looking past YouTube to other platforms

It's time for Maker Studios to spread past its YouTube roots. The Disney-owned Web video network announced Maker Gen on Thursday, a way for aspiring online stars to grow their…

ZenithOptimedia Brings New Strategy to Cannes

Owned media is topic of two sessions next week

ZenithOptimedia will use the high profile of Cannes to discuss its new "Owned First" strategic approach. The strategy centers around how marketers prioritize and allocate resources across paid, owned and earned…

NCM Inks Deals With Shazam, Maker Studios

Also buying out the competition

National CineMedia revealed intriguing partnerships with Shazam and Maker Studios today at its upfront event near Lincoln Square in New York. The moves underscore how the cinema ads network increasingly…

5 Tech Brands that Made Noise at NewFronts This Week

Vevo, Maker Studios roll out programs

The third annual Digital Content NewFronts gala has come to a close, and the show that opened April 28 was a long and fairly dizzying affair. As Adweek noted on…

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