Advertisement

Topic: Major League Soccer

New Stars, Teams and Sponsors Signal Soccer Has Staying Power in the U.S.

Heineken among four new major-league backers

On Sunday, football stars Kaká and David Villa will face off in Orlando Citrus Bowl Stadium, kicking off the Major League Soccer season in front of a sold-out, 60,000-person crowd.…

Heineken Is Cornering the Beer Market for Soccer Fans

Pours $40 million into MLS

Heineken has inked a five year, $50 million sponsorship deal with Major League Soccer, according to The Wall Street Journal. The Dutch brewer continues its soccer offensive and replaces Budweiser,…

Condé Nast Entertainment Debuts The Scene

Platform features digital videos from magazine publisher, partners

Condé Nast Entertainment isn't just making a splash in the digital video space. The magazine publisher is making The Scene, a new platform that will curate video content from its…

Major League Soccer Is Using World Cup Fever to Score New Fans

CMO Howard Handler lays out his game plan

Since rolling out in 1996, Major League Soccer has struggled to gain prominence in the U.S. But thanks to World Cup fever, the spirited U.S. team and its hero Tim…

Yankees, Manchester City Team Up for MLS Launch

New NYC pro soccer club to debut in 2015

Two of the world’s most prominent sports franchises have joined forces to bring a new Major League Soccer club to New York. The New York Yankees and Manchester City Football Club…

NBCU Lands Major League Soccer Deal

Games will air on Versus and NBC

In its latest move to expand its sports offerings, Comcast’s NBCUniversal has landed the broadcast and cable rights for Major League Soccer. Terms of the deal weren’t made public, but…

MLS: All-Stars or Scrubs?

The league plays a dangerous game with its friendlies against Manchester United

Executives at Major League Soccer believe they offer the most compelling All-Star Game format in all of American sports. For better or worse, they may be right. On Wednesday night, for…

Advertisement