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Topic: Major League Baseball

Time Warner Does the Math on Sky-High Sports Rights

Cable operator says long-term pacts minimize risk

Time Warner Cable chairman and CEO Glenn Britt on Thursday told investors that the operator’s RSN strategy is designed to minimize costs in the long haul. Speaking on TWC’s fourth quarter…

No Hall of Famers Means No Text for Times' Sports Section

NYT prints empty page in Thursday's paper

Every year, the members of the Baseball Writers Association of America (BBWA) vote to decide who among the sport’s top players deserves a spot in the Baseball Hall of Fame.…

Laser Hair Removal—or Derek Jeter?

Groupon's big MLB deal is good news for battered tech firm, bad news for LivingSocial

Groupon CEO Andrew Mason's "the plane crash is much more interesting than the safe landing" comment yesterday probably didn't exactly help sales for his company's vacations product, Groupon Getaways. However,…

Grin and (Panda) Bear It

Sandoval homer barrage eats into Fox’s World Series ratings

While it may be a lot of fun to watch Kung Fu Panda swat dingers over the fence at AT&T Park in San Francisco, Pablo Sandoval’s historic performance in Game…

World Series Preview: Inside Fox’s October Showcase

There’s joy in Mudville as baseball continues to deliver

When Detroit Tigers ace Justin Verlander takes the hill tonight in the opening game of the 108th edition of the World Series, he’ll be stepping into history. While this marks the…

Play Ball! Fox, Turner to Re-Up With MLB

Multibillion-dollar deals wrap up baseball rights through 2021

Major League Baseball has secured its media rights deals through the start of the next decade, coming to agreements with Fox and Turner Sports on a pair of new eight-year…

ESPN Renews MLB Rights Deal Through 2021

Network’s investment in baseball doubles to $5.35 billion

As the Book of Revelations would have it, 666 is the number of the beast. Tack six zeroes on the end and it’s also the annual fee ESPN will pay…

Major League Baseball and Anheuser-Busch Renew Sponsorship Pact

New deal extends through 2018 season

Major League Baseball and Anheuser-Busch InBev today announced a continuation of their 33-year relationship, finalizing an extension that locks in the brewer as baseball’s official beer sponsor through 2018. While financials…

Bush League Ratings for MLB All-Stars

Historically low audience for 8-0 NL blowout hampers Fox deliveries

A 5-0 first-inning lead and seven subsequent scoreless frames put a damper on the 2012 Major League Baseball All-Star Game, and the dearth of drama had Fox viewers making an…

Fox Sells Out MLB All-Star Game

Spots fetch around $550,000 a pop

Fox has sold out its ad inventory in and around next week’s Major League Baseball All-Star Game, moving spots at a high single-digit percentile increase versus last year’s rates. According to…

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