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Grin and (Panda) Bear It Sandoval homer barrage eats into Fox’s World Series ratings

While it may be a lot of fun to watch Kung Fu Panda swat dingers over the fence at AT&T Park in San Francisco, Pablo Sandoval’s historic performance in Game…

October 25, 2012, 6:59 PM EDT

World Series Preview: Inside Fox’s October Showcase There’s joy in Mudville as baseball continues to deliver

When Detroit Tigers ace Justin Verlander takes the hill tonight in the opening game of the 108th edition of the World Series, he’ll be stepping into history. While this marks the…

October 24, 2012, 4:27 PM EDT

Play Ball! Fox, Turner to Re-Up With MLB Multibillion-dollar deals wrap up baseball rights through 2021

Major League Baseball has secured its media rights deals through the start of the next decade, coming to agreements with Fox and Turner Sports on a pair of new eight-year…

September 20, 2012, 2:23 PM EDT

ESPN Renews MLB Rights Deal Through 2021 Network’s investment in baseball doubles to $5.35 billion

As the Book of Revelations would have it, 666 is the number of the beast. Tack six zeroes on the end and it’s also the annual fee ESPN will pay…

August 28, 2012, 3:34 PM EDT

Major League Baseball and Anheuser-Busch Renew Sponsorship Pact New deal extends through 2018 season

Major League Baseball and Anheuser-Busch InBev today announced a continuation of their 33-year relationship, finalizing an extension that locks in the brewer as baseball’s official beer sponsor through 2018. While financials…

August 22, 2012, 2:07 PM EDT

Bush League Ratings for MLB All-Stars Historically low audience for 8-0 NL blowout hampers Fox deliveries

A 5-0 first-inning lead and seven subsequent scoreless frames put a damper on the 2012 Major League Baseball All-Star Game, and the dearth of drama had Fox viewers making an…

July 11, 2012, 8:41 PM EDT

Fox Sells Out MLB All-Star Game Spots fetch around $550,000 a pop

Fox has sold out its ad inventory in and around next week’s Major League Baseball All-Star Game, moving spots at a high single-digit percentile increase versus last year’s rates. According to…

July 2, 2012, 8:06 PM EDT

Fox Sports Goes to War With Dodgers Owner Over TV Rights L.A. team attempts to hire Blackstone

Los Angeles Dodgers owner Frank McCourt is burning bridges with Fox Sports, which, until recently, had been one of his last remaining supporters in a years-long dispute with Major League…

August 2, 2011, 11:34 AM EDT

MLB Goes Tweet-Crazy for Home Run Derby Batters and All-Stars will connect with fans through social media

Major League Baseball is going all-out with “one of the most immersive social media events in MLB history” for tonight’s Home Run Derby, where some of baseball’s top batters will…

July 11, 2011, 4:15 PM EDT

Take Me Out to the Ballgame—on Facebook?

Major League Baseball has turned to Facebook to promote its online subscription product. The question is, does this partnership signal that Facebook is looking to become a major content distributor,…

March 16, 2011, 12:00 AM EDT