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Topic: Major League Baseball

Fox Bows Double Box Ad Format in MLB Broadcast Picture-in-picture execution to pop up in Sox-Tigers game

After kicking the tires on the “double box” ad format in Nascar races and during the Jan. 4 AT&T Cotton Bowl Classic, Fox Sports is taking its innovative break to…

June 21, 2013, 4:17 PM EDT

Disney’s Rasulo Dismisses the Fox Sports 1 Threat Mouse House CFO relegates ESPN rivals to a ‘distant No. 2’

While Fox Sports 1 believes it will be competitive with ESPN within a few years after its August 17 launch, at least one of Bristol’s corporate overseers seems all but…

May 31, 2013, 12:59 PM EDT

Yankees, Manchester City Team Up for MLS Launch New NYC pro soccer club to debut in 2015

Two of the world’s most prominent sports franchises have joined forces to bring a new Major League Soccer club to New York. The New York Yankees and Manchester City Football Club…

May 21, 2013, 6:00 PM EDT

ESPN Lays Off More Than 100 Employees Rare cost-cutting measure for Disney’s sports giant

ESPN on Tuesday began making a significant reduction of its work force, laying off more than 100 employees at its Bristol, Conn., headquarters and in at least one regional technology…

May 21, 2013, 2:39 PM EDT

Ad of the Day: StubHub Ticket Oak gets the caffeine jitters in new spot from Duncan/Channon

StubHub’s unnerving Ticket Oak is back, and this time the arboreal altruist is in the throes of acute caffeine intoxication. As seen in a new 30-second spot created by agency of…

April 1, 2013, 2:06 PM EDT

DirecTV May Punt Away Sunday Ticket Rights Billion-dollar package may be too dear for satellite-TV operator

DirecTV may elect to punt on its exclusive rights to NFL Sunday Ticket. Speaking to investors at a Deutsche Bank media conference in Palm Beach, Fla., DirecTV chief financial officer Patrick…

March 8, 2013, 2:41 PM EST

Time Warner Does the Math on Sky-High Sports Rights Cable operator says long-term pacts minimize risk

Time Warner Cable chairman and CEO Glenn Britt on Thursday told investors that the operator’s RSN strategy is designed to minimize costs in the long haul. Speaking on TWC’s fourth quarter…

January 31, 2013, 3:25 PM EST

No Hall of Famers Means No Text for Times' Sports Section NYT prints empty page in Thursday's paper

Every year, the members of the Baseball Writers Association of America (BBWA) vote to decide who among the sport’s top players deserves a spot in the Baseball Hall of Fame.…

January 10, 2013, 7:11 PM EST

Laser Hair Removal—or Derek Jeter? Groupon's big MLB deal is good news for battered tech firm, bad news for LivingSocial

Groupon CEO Andrew Mason's "the plane crash is much more interesting than the safe landing" comment yesterday probably didn't exactly help sales for his company's vacations product, Groupon Getaways. However,…

November 29, 2012, 3:08 PM EST

Grin and (Panda) Bear It Sandoval homer barrage eats into Fox’s World Series ratings

While it may be a lot of fun to watch Kung Fu Panda swat dingers over the fence at AT&T Park in San Francisco, Pablo Sandoval’s historic performance in Game…

October 25, 2012, 6:59 PM EDT

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