Topic: Major League Baseball
As the Book of Revelations would have it, 666 is the number of the beast. Tack six zeroes on the end and it’s also the annual fee ESPN will pay…
Major League Baseball and Anheuser-Busch InBev today announced a continuation of their 33-year relationship, finalizing an extension that locks in the brewer as baseball’s official beer sponsor through 2018. While financials…
A 5-0 first-inning lead and seven subsequent scoreless frames put a damper on the 2012 Major League Baseball All-Star Game, and the dearth of drama had Fox viewers making an…
Fox has sold out its ad inventory in and around next week’s Major League Baseball All-Star Game, moving spots at a high single-digit percentile increase versus last year’s rates. According to…
Los Angeles Dodgers owner Frank McCourt is burning bridges with Fox Sports, which, until recently, had been one of his last remaining supporters in a years-long dispute with Major League…
Major League Baseball is going all-out with “one of the most immersive social media events in MLB history” for tonight’s Home Run Derby, where some of baseball’s top batters will…
Major League Baseball has turned to Facebook to promote its online subscription product. The question is, does this partnership signal that Facebook is looking to become a major content distributor,…
