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Topic: Major League Baseball

Can Indie Ad Agencies Thrive in the Merger Era? Nimble and tech-savvy shops dodge both acquisition and bankruptcy

Inside a converted manufacturing building in the Dumbo section of Brooklyn, N.Y., lies an independent ad agency called Breakfast. Its tiny band of workers sits before a tight cluster of…

May 20, 2014, 6:14 AM EDT

Coldwell Banker Lets MLB Fans Peek Into Players' Homes CC Sabathia and Neil Walker open up their 'cribs'

Major League Baseball fans who want a more intimate look at players' lives can now digitally tour their homes, courtesy of a new video series presented by Coldwell Banker and…

May 14, 2014, 11:46 AM EDT

NBA Fashion Is Ruling Instagram Video Tops brand charts for the second consecutive week

It’s partly due to excitement currently generated by the National Basketall Association playoffs, but the pro hoops brand has been killing it on Instagram video. For the second consecutive week,…

May 9, 2014, 3:52 PM EDT

Houston Astros Pull Off an Amazing 0.0 Nielsen Rating No one—literally no one—watched Monday’s baseball game

Houston, we have a problem. According to Nielsen live-plus-same day data, the Astros’ Monday afternoon home game against the Los Angeles Angels of Anaheim scratched, delivering a 0.0 rating on Comcast…

April 10, 2014, 5:13 PM EDT

MetLife Changes Yankee Stadium Outfield Sign to Appeal to Japanese Audience Insurer knows baseball is big in Japan

What do the New York Yankees and Japan have in common? Well, there’s definitely baseball, to which many international fans, as well as new pitcher Masahiro Tanaka and players Hiroki Kuroda…

April 10, 2014, 11:59 AM EDT

BBDO N.Y. Launches Lowe's Daytona 500 Work Latest sports spot as shop gets MLB account

This weekend during the Daytona 500, BBDO New York will break a new Lowe’s TV spot supporting its twelve-year sponsorship of the #48 Chevrolet driven by Jimmie Johnson. The ad…

February 21, 2014, 12:58 PM EST

Fox to Secure Controlling Stake in YES Network Conglomerate to take an 80 percent interest in Yankees’ home RSN

21st Century Fox on Friday announced it would take a controlling stake in YES Network, upping its of Yankees Entertainment and Sports (YES) Network, raising its ownership position in the RSN…

January 24, 2014, 7:26 PM EST

NFL, MLB Urge Supreme Court to Take Aereo Case Sports would move to pay TV, leagues argue

The National Football League and Major League Baseball have joined with broadcasters in asking the Supreme Court to shut down Aereo. In an amicus brief filed with the court, the…

November 18, 2013, 4:49 PM EST

Red Sox Drive Solid World Series Ratings Fall Classic rebounds from last year’s low-water mark

In clinching their third World Series title in 10 years, the Boston Red Sox helped Fox post solid, if unspectacular, ratings. According to Nielsen live-plus-same-day data, Wednesday night’s clincher delivered a…

October 31, 2013, 6:47 PM EDT

Boston Blowout Doesn’t Put a Damper on World Series Ratings Fox scores as Sox takes Game 1

An unhittable Jon Lester and a bevvy of bearded batsmen may have turned Game 1 of the 2013 World Series into a blowout, but that didn’t seem to shake up…

October 24, 2013, 5:20 PM EDT

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