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Topic: Major League Baseball

Instagram Absolutely Loved This Young Woman's Snowboarding Stunt

Elena Hight's 'double backside alley-oop rodeo' killed in social

It's a great time of year for sports, with the NBA Finals, the French Open in its final stretch, the World Cup almost here and the MLB regular season in…

Sports Brands Are Winning Big With Instagram Videos

Seven of the top 10 come from category

Earlier this month, fashion brands were dominating the weekly VideoWatch/Shareablee top 10 chart for Instagram videos. Well, sports have take over the scene, with seven of the spots in the rankings…

Can Indie Ad Agencies Thrive in the Merger Era?

Nimble and tech-savvy shops dodge both acquisition and bankruptcy

Inside a converted manufacturing building in the Dumbo section of Brooklyn, N.Y., lies an independent ad agency called Breakfast. Its tiny band of workers sits before a tight cluster of…

Coldwell Banker Lets MLB Fans Peek Into Players' Homes

CC Sabathia and Neil Walker open up their 'cribs'

Major League Baseball fans who want a more intimate look at players' lives can now digitally tour their homes, courtesy of a new video series presented by Coldwell Banker and…

NBA Fashion Is Ruling Instagram Video

Tops brand charts for the second consecutive week

It’s partly due to excitement currently generated by the National Basketall Association playoffs, but the pro hoops brand has been killing it on Instagram video. For the second consecutive week,…

Houston Astros Pull Off an Amazing 0.0 Nielsen Rating

No one—literally no one—watched Monday’s baseball game

Houston, we have a problem. According to Nielsen live-plus-same day data, the Astros’ Monday afternoon home game against the Los Angeles Angels of Anaheim scratched, delivering a 0.0 rating on Comcast…

MetLife Changes Yankee Stadium Outfield Sign to Appeal to Japanese Audience

Insurer knows baseball is big in Japan

What do the New York Yankees and Japan have in common? Well, there’s definitely baseball, to which many international fans, as well as new pitcher Masahiro Tanaka and players Hiroki Kuroda…

BBDO N.Y. Launches Lowe's Daytona 500 Work

Latest sports spot as shop gets MLB account

This weekend during the Daytona 500, BBDO New York will break a new Lowe’s TV spot supporting its twelve-year sponsorship of the #48 Chevrolet driven by Jimmie Johnson. The ad…

Fox to Secure Controlling Stake in YES Network

Conglomerate to take an 80 percent interest in Yankees’ home RSN

21st Century Fox on Friday announced it would take a controlling stake in YES Network, upping its of Yankees Entertainment and Sports (YES) Network, raising its ownership position in the RSN…

NFL, MLB Urge Supreme Court to Take Aereo Case

Sports would move to pay TV, leagues argue

The National Football League and Major League Baseball have joined with broadcasters in asking the Supreme Court to shut down Aereo. In an amicus brief filed with the court, the…

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