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Topic: Major League Baseball

5 Entertaining Uses of MLB's New Statcast Tracking Technology

Great play, but what does the science say?

Most baseball fans will remember Alex Rodriguez's 660th home run whether they want to or not—the May 1 blast at Fenway Park tied A-Rod with Willy Mays for fourth place…

12 Tweets That Sum Up the Baltimore Orioles' Game Without Spectators

Twitter messages range from sarcastic to serious

It's been a troubling week in Baltimore where riots erupted after the funeral of Freddie Gray, an African-American man who suffered spinal injuries while in police custody and died April…

Why Baseball Clubs Are Resorting to Feather Boas and Booze

Even if they risk striking out

In a bid to attract more female ticket buyers, nine Major League Baseball clubs will market Ladies Nights during the 2015 season: the Atlanta Braves, Washington Nationals, Seattle Mariners, Minnesota…

New MLB Commish Says Digital Media and Hispanic Marketing Can Grow Baseball

Rob Manfred also wants faster play, in-market streaming and more social

Rob Manfred's reign as the 10th commissioner of Major League Baseball will begin in earnest Sunday night with the first pitch of the regular season. The 56-year-old former lawyer, who…

How Louisville Slugger Became the Only Bat You Know by Name

From Pete Browning to Derek Jeter

Photo: Nick Ferrari It happens at two minutes and 12 seconds into this Major League Baseball video. No, not Derek Jeter's final hit—a high chopper to the left side of the…

So Starbucks Is Really Good at Instagram Videos, Too

Coffee chain headlines the week's top brands

Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition. The Seattle-based brand has shown rare ability…

Class Act: Outgoing Pitcher David Price Buys Full-Page Newspaper Ad to Thank Tampa Bay

Co-signed with his adorable dog

Today is David Price's first day as a Detroit Tiger, and while most pro athletes would be focused on winning over the new home crowd, he made it clear this…

Hollister's Instagram Strategy Gives Hope to Social Retail

Gains traction with music clips

While sports marketers continue to be mainstays in the Adweek/Shareablee top 10 brands on Instagram video weekly chart, Hollister is a rare retailer to garner a slot in our rankings. The…

Ad of the Day: Proud New Yorkers (and a Few Other Familiar Faces) Tip Their Hats to Derek Jeter

Jordan Brand's round of respect for a retiring legend

Respect. That’s what Derek Jeter of the New York Yankees is about. Everyone from Tiger Woods and Michael Jordan to Yankee haters tip their caps to Jeter in an epic…

World Cup Helps FC Barcelona Win Big on Instagram

Social video rankings favor sports and simplicity

While sports fans around the globe have been glued to their TV sets for the World Cup, social media marketers for FC Barcelona have made great use of the huge…

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