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Topic: Magna Global

Report: Global Media Ad Revenues Will Grow More Slowly in 2015

World Cup, Olympics boosted the industry this year

In the past year, global media advertising revenues jumped 5.5 percent to reach $512 billion, Magna Global estimates. But in 2015, growth will likely slow to 4.8 percent. The forecast is…

Mobile Will Push Digital Ad Dollars Past TV by 2019

Forrester says interactive spending will hit $103 billion

The "when" depends on which research you adhere to, but by nearly all accounts, digital advertising is going to overtake TV in the next five years. Forrester Research today prognosticated that…

Digital Media Is Now Bigger Than National TV Advertising, Will Surpass Total TV by 2018

The World Cup is killing it

Magna Global issued a report on Monday predicting a major upswing of 8.3 percent for U.S. television advertising revenue in 2014, after a dismal 2013 in which revenues were down…

Magna Global Eyes 6% Rise in U.S. Media Sales

World Cup, political spend will give TV a shot in the arm

Magna Global announced today that it revised its 2014 U.S. advertising forecast slightly upward, eyeing a 6 percent increase in overall media sales, for a total of $168 billion. The media agency…

Zenith CEO Steve King: Mobile Will Be the 4th-Largest Ad Medium by 2016

Agency execs predict big growth

At the UBS Media and Communications conference in midtown Manhattan, high-level executives from three major media agencies—GroupM's futures director Adam Smith, Zenith Optimedia's global CEO Steve King and Magna Global's…

Tim Spengler Takes On New Clear Channel Role

Was previously CEO, Magna Global

Tim Spengler has been named to the new position of president of content marketing and revenue strategy at Clear Channel Media and Entertainment. The 49-year-old was most recently chief executive…

Programmatic Still Small Potatoes at Most Agencies

Only 5 cents per dollar spent, but hope is for big volume soon

Despite all the hype about programmatic advertising, most agency trading desks (which make it their business to be involved in the programmatic game) touch just five cents of every dollar their…

Losing Talent Is What Keeps These CEOs Awake at Night

How do you keep new blood amid fee cuts?

Asked today to identify the No. 1 threat to their businesses, the leaders of agencies and new technology companies differed a bit in their responses but overlapped on the issue…

Forecast: Scatter Sags, but There’s Light at the End of the Tunnel

Magna Global report eyes 2014 rebound

The scatter market may not be as strong as media conglomerates are reporting, but according to Magna Global, things should begin to pick up speed over the next several months. In…

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