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Topic: Magna Global

Magna Global Pours $250 Million Into YouTube Ads as TV Audiences Drop

It's Google Preferred's largest upfront deal

Interpublic Group's Magna Global has struck a multi-year deal with YouTube to invest $250 million into digital video. It's YouTube's largest upfront deal ever for its premium Google Preferred program that…

Facetime: Adweek’s Executive Lab and Miami's Art Basel Usher in December

Linda Yaccarino, Candace Cameron Bure, Mr. Brainwash and more

Media magnates came out in full force for the Adweek Executive Lab: YouTube and Facebook in the Media Mix, presented by Pixability. Art Basel kicked off in Miami with DuJour…

Why Buyers Aren't Panicking About All the TV Shows Getting Trimmed This Fall

Anything's better than 'canceled'

Each year, a few familiar touchstones mark the passage of fall: trees shedding their leaves, the end of Daylight Saving Time and the ritual cancellation of broadcast's lowest-rated new shows.…

How to Sell a TV Show Today

The upfront may look different, but it’s as important as ever

The upfront has been pronounced a goner so many times it is beyond cliché. But the truth is, the television networks' annual programming presentations are not going anywhere. As tradition dictates,…

Report: Global Media Ad Revenues Will Grow More Slowly in 2015

World Cup, Olympics boosted the industry this year

In the past year, global media advertising revenues jumped 5.5 percent to reach $512 billion, Magna Global estimates. But in 2015, growth will likely slow to 4.8 percent. The forecast is…

Mobile Will Push Digital Ad Dollars Past TV by 2019

Forrester says interactive spending will hit $103 billion

The "when" depends on which research you adhere to, but by nearly all accounts, digital advertising is going to overtake TV in the next five years. Forrester Research today prognosticated that…

Digital Media Is Now Bigger Than National TV Advertising, Will Surpass Total TV by 2018

The World Cup is killing it

Magna Global issued a report on Monday predicting a major upswing of 8.3 percent for U.S. television advertising revenue in 2014, after a dismal 2013 in which revenues were down…

Magna Global Eyes 6% Rise in U.S. Media Sales

World Cup, political spend will give TV a shot in the arm

Magna Global announced today that it revised its 2014 U.S. advertising forecast slightly upward, eyeing a 6 percent increase in overall media sales, for a total of $168 billion. The media agency…

Zenith CEO Steve King: Mobile Will Be the 4th-Largest Ad Medium by 2016

Agency execs predict big growth

At the UBS Media and Communications conference in midtown Manhattan, high-level executives from three major media agencies—GroupM's futures director Adam Smith, Zenith Optimedia's global CEO Steve King and Magna Global's…

Tim Spengler Takes On New Clear Channel Role

Was previously CEO, Magna Global

Tim Spengler has been named to the new position of president of content marketing and revenue strategy at Clear Channel Media and Entertainment. The 49-year-old was most recently chief executive…

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