Magic Johnson | Adweek Magic Johnson | Adweek
Advertisement

Topic: Magic Johnson

Type
5 Sports Superstars Who Are Mega Marketers Iconic athletes who became brands

After years of sitting on the sidelines, watching colleges cash in, athletes who graduate to the big leagues are eager to score lucrative partnerships and endorsement deals. Who better to look to for…

September 9, 2014, 8:35 AM EDT

9 Brands Halt Clippers Sponsorships After Owner's Racist Rants [Updated] CarMax, Virgin America, Kia, Mercedes-Benz and others won't stand with Sterling

UPDATED: Red Bull, Mercedes-Benz, Sprint and Corona stated that they are halting their agreements with the Los Angeles Clippers, too, according to reports this afternoon. The racist rants by Los…

April 28, 2014, 2:35 PM EDT

Vibe Holdings Buys BlackBook and Its Technology Deal is part of Vibe's mobile strategy

Vibe Holdings investors Ron Burkle and Magic Johnson, along with Leo Hindery Jr.’s PE firm Intermedia Partners, have acquired BlackBook Media and its tech arm, Access Network Company. The deal, which…

January 6, 2012, 9:55 AM EST

Advertisement