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Topic: Magazines

Which Mags Were Biggest Users of QR Codes in 2011? Usage spiked as advertisers drove activity

Mobile action codes are getting harder to miss in magazines. That trend is documented by Nellymoser, a mobile marketing firm that supports brands and publishers’ QR campaigns. The firm has…

January 26, 2012, 7:12 AM EST

Infographic Overload? Viewed by some as the scourge of the Web, a well-executed infographic can effectively tell a marketer's story

The Web has been deluged with infographics in recent months, as more news sites and blogs (including Adweek) embrace them as part of their editorial mix. But some journalists and…

January 11, 2012, 7:49 AM EST

Adweek.com's Top 10 Press Stories of 2011 Controversies, resurrections, CMS troubles, and lots of Tina Brown

Here are the 10 most-read press stories published on Adweek.com in 2011:   'Psychology Today' Asks Why Black Women Aren't Pretty10Controversial piece draws fire, is deleted By Gabriel Beltrone Mental health bimonthly Psychology Today…

December 28, 2011, 6:58 AM EST

Magazines Pull Back on Tablet Bells and Whistles Why it's back to basics for some publishers

When the iPad launched, magazines rushed to shovel expensive rich-media features into their tablet editions. But now that they have to create editions for the new Kindle Fire and Nook…

November 29, 2011, 6:32 AM EST

NFL Picks Obscure Canadian Publisher for New Magazine Dauphin Media who?

Yesterday, when the National Football League announced that it would be launching a new monthly publication titled NFL Magazine, its choice of publishing partner—Dauphin Media Group—came off as odd. Mainly…

November 17, 2011, 12:08 PM EST

Survey Shows Hacking Scandal's Effect on Media Credibility U.K. and U.S. view news outlets differently

The News International phone hacking scandal has taken a major toll on U.K. citizens’ opinion of their country’s press, a new survey found. According to PBS U.K. Trust report’s YouGov survey,…

November 14, 2011, 11:24 AM EST

'Maxim' Replaces Editor-in-Chief Joe Levy Executive editor Dan Bova will take over

Maxim magazine is getting a new editor-in-chief. After two-and-a-half years on the job, Joe Levy is stepping down from the top editorial spot and will be replaced by his second…

November 1, 2011, 10:37 AM EDT

‘New York’ Hires New CTO Larry Chevres to oversee mag's growing digital presence

New York will announce today that Larry Chevres, formerly vice president of engineering at Ziff Davis, will take on the role of chief technology officer for the magazine’s website. The…

October 27, 2011, 10:48 AM EDT

Hearst Releases Digital Circulation Numbers Tops Condé in digital-only subscriptions

Yesterday, Hearst released its numbers for paid digital subscriptions on tablets and e-readers, WWD reported. And while its monthly digital circulation is lower than that of rival Condé Nast, it’s…

September 28, 2011, 10:43 AM EDT

Hearst Plans for Fewer (but Bigger) 'Harper's Bazaar' Magazine to reduce frequency, increase trim size

Harper’s Bazaar had a rough first half of 2011. It was the only major fashion magazine to suffer a decrease in ad pages (down 5.4 percent) and experienced the biggest…

September 21, 2011, 10:47 AM EDT

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