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Topic: Magazines

Funny or Die Jumps into Tablet Content with 'The Occasional'

The iPad mag is a new twist on reverse-publishing

Once upon a time, magazine stories debuted in print form before being thrown on the web for the masses to read. But recently, websites like Style.com have been taking the…

Surprise Column in 'Glamour'

'Lucky' editor Brandon Holley gets personal in sister mag

The article “Real Life: Man With a Gun” in April’s Glamour magazine tells the first-person account of a woman faced with a burglar one night in her Brooklyn apartment. The…

'ESPN The Magazine' Goes to All-Themed Format

Pub will take on controversial Title IX

In the era of the 24-hour news cycle, it's tough for a news magazine to stay current, and no less so in sports. Just ask Sports Illustrated. So ESPN The Magazine—which…

Niche Media Founder Jason Binn and Gilt Launch Magazine for the Uber-Wealthy

'Du Jour' magazine beckons to high-end advertisers

Populism may be the theme of the current presidential election, but luxury advertisers are still salivating over a certain segment—let’s call them the 1 percent—of American consumers. To help top-tier…

'Spin' to Roll Out Larger Format Magazine

Title lowered frequency to six times this year

As alternative music magazine Spin figures out how to be a music magazine for the digital future, it's taking a page from the past. On Feb. 28, the March/April issue will hit…

What the Newsstand Hides

Magazines changing the way they present subscriber issues

With the weak state of newsstand sales, magazines have to be more competitive than ever, leading some editors to take a more commercial approach for their newsstand buyers, as the…

Celeb Weeklies Still Struggling on Newsstands

Single-copy weakness persisted in second half

The magazine circulation report due out next week will show celebrity weeklies are continuing to take a beating on the newsstand, according to early indications. Newsstand giant People, usually a reliably strong…

Fashion Titles Report Spring Ad Growth

After tough 2011, most monthlies grew in March

March is looking like a promising month for fashion titles and to some extent for the magazine industry in general, with nearly all major fashion books reporting ad page increases…

Which Mags Were Biggest Users of QR Codes in 2011?

Usage spiked as advertisers drove activity

Mobile action codes are getting harder to miss in magazines. That trend is documented by Nellymoser, a mobile marketing firm that supports brands and publishers’ QR campaigns. The firm has…

Infographic Overload?

Viewed by some as the scourge of the Web, a well-executed infographic can effectively tell a marketer's story

The Web has been deluged with infographics in recent months, as more news sites and blogs (including Adweek) embrace them as part of their editorial mix. But some journalists and…

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