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Topic: Magazines

Niche Media Founder Jason Binn and Gilt Launch Magazine for the Uber-Wealthy 'Du Jour' magazine beckons to high-end advertisers

Populism may be the theme of the current presidential election, but luxury advertisers are still salivating over a certain segment—let’s call them the 1 percent—of American consumers. To help top-tier…

February 27, 2012, 12:22 PM EST

'Spin' to Roll Out Larger Format Magazine Title lowered frequency to six times this year

As alternative music magazine Spin figures out how to be a music magazine for the digital future, it's taking a page from the past. On Feb. 28, the March/April issue will hit…

February 16, 2012, 8:00 AM EST

What the Newsstand Hides Magazines changing the way they present subscriber issues

With the weak state of newsstand sales, magazines have to be more competitive than ever, leading some editors to take a more commercial approach for their newsstand buyers, as the…

February 7, 2012, 6:35 AM EST

Celeb Weeklies Still Struggling on Newsstands Single-copy weakness persisted in second half

The magazine circulation report due out next week will show celebrity weeklies are continuing to take a beating on the newsstand, according to early indications. Newsstand giant People, usually a reliably strong…

February 3, 2012, 11:50 AM EST

Fashion Titles Report Spring Ad Growth After tough 2011, most monthlies grew in March

March is looking like a promising month for fashion titles and to some extent for the magazine industry in general, with nearly all major fashion books reporting ad page increases…

January 26, 2012, 2:15 PM EST

Which Mags Were Biggest Users of QR Codes in 2011? Usage spiked as advertisers drove activity

Mobile action codes are getting harder to miss in magazines. That trend is documented by Nellymoser, a mobile marketing firm that supports brands and publishers’ QR campaigns. The firm has…

January 26, 2012, 7:12 AM EST

Infographic Overload? Viewed by some as the scourge of the Web, a well-executed infographic can effectively tell a marketer's story

The Web has been deluged with infographics in recent months, as more news sites and blogs (including Adweek) embrace them as part of their editorial mix. But some journalists and…

January 11, 2012, 7:49 AM EST

Adweek.com's Top 10 Press Stories of 2011 Controversies, resurrections, CMS troubles, and lots of Tina Brown

Here are the 10 most-read press stories published on Adweek.com in 2011:   'Psychology Today' Asks Why Black Women Aren't Pretty10Controversial piece draws fire, is deleted By Gabriel Beltrone Mental health bimonthly Psychology Today…

December 28, 2011, 6:58 AM EST

Magazines Pull Back on Tablet Bells and Whistles Why it's back to basics for some publishers

When the iPad launched, magazines rushed to shovel expensive rich-media features into their tablet editions. But now that they have to create editions for the new Kindle Fire and Nook…

November 29, 2011, 6:32 AM EST

NFL Picks Obscure Canadian Publisher for New Magazine Dauphin Media who?

Yesterday, when the National Football League announced that it would be launching a new monthly publication titled NFL Magazine, its choice of publishing partner—Dauphin Media Group—came off as odd. Mainly…

November 17, 2011, 12:08 PM EST

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