Topic: Magazine Publishers of America

'Is Print Dead?' and Other Tough Topics from the MPA Conference

Google exec to mags: 'Don't try to become tech companies'

Today’s MPA conference in San Francisco kicked off with a discussion of the magazine industry’s least favorite topic: the death (inevitable or otherwise) of print media. It was a non-MPA…

MPA CEO, President Nina Link to Step Down

Steered org during period of industry upheaval

After leading the MPA for 13 years, the organization’s CEO and president Nina Link announced today that she would step down at the end of the year. Michael Clinton, chairman of…

MPA Levels Playing Field for Publishers' Tablet Data

Asks publishers to use specific metrics, language

The varying sets of rules determining how magazines can access their tablet subscribers’ information across different platforms—Apple has always been especially stingy with the statistics—has long irked publishers. But as…

Will the Kindle Fire Be an iPad Killer?

Virtues and downsides for magazines debated

When Amazon released the Kindle Fire last November, it was heralded as the first tablet with a shot at loosening Apple’s stronghold on the market. But with Apple still dominating…

MPA Conference Shows Tablets Dominating, Publishers Adapting

Social integration said vital to tablet magazine experience

There’s no doubt about it: tablets are taking over. Eleven percent of the total U.S. population used iPads and various other tablet devices last year. By 2014, that percentage is…

MPA Loses Marketing Chief

Trade org executive was hired to go to bat for magazines

Magazines now have one fewer person to promote them. Andrew Jung, who was hired by the Association of Magazine Media (formerly known as MPA) to champion the industry, has left…