Topic: Magazine Content
Marketing Jet Lag Gets Grounded Delta's Photon Shower When Delta Air Lines introduced a series of sleep-enhancing advancements for fliers, it wanted to make a statement that went beyond just fluffier pillows and…
Magazine Publishing A Cool Video Idea, on Paper The CW Live Twitter Feed Working with agency OMD, millennial-skewing net the CW promoted its fall lineup by inserting paper-thin, 3G-equipped video screens into Entertainment…
Social Media Lights Out, Inspiration On Oreo’s Blackout Tweet When the lights went out—and the game stopped—during the 2013 Super Bowl, 108 million viewers were left waiting to be entertained. Oreo and agency…
There’s an uncommonly large crowd on hand for this taping of SportsCenter, as some 2,000 observers are huddled around as anchor Hannah Storm winds down the 9:30 a.m. segment. Throwing…
Given today’s digital privacy minefield, publishers and advertisers must find ways to get information from their audiences without creeping them out. Many have turned to social login tools, like Facebook…
In the midst of putting the finishing touches on his network’s fall prime-time schedule, Kevin Reilly is in full-on survivalist mode. The Fox entertainment chairman is stocking up on new…
Specs Who Michael Shannon Age 38 Accomplishments Stars on HBO’s Boardwalk Empire; currently appearing in films Mud and The Iceman; plays Superman nemesis General Zod in Man of Steel (in theaters June 14); member…
For every industry whose marketing has undergone a revolution over the years, it’s always amusing to find the relative handful for whom time seems to have stood still. Case in…
They say email can’t replace face-to-face communication. Tell that to the rich, though. People with a household income of $250,000 and up are more likely to use the Web to…
Brands are starting to plug Tumblr into paid ads, just like they did with Facebook a few years ago. In what could be an industry first, Champs Sports may put its…
