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Topic: Magazine Content

A Growing Number of E-Commerce Sites Are Moving Into Print Digital-to-print seems counterintuitive. So why are they doing it?

Ask any lifestyle magazine publisher how they’re making up for declining print revenue, and chances are they’ll mention e-commerce. But while countless publishers are struggling to drive dollars via online…

March 31, 2014, 11:23 PM EDT

Women Spend $300 Billion Per Year on Auto Repair And Pep Boys would like more of them to drop by

Despite the fact that women drop a cool $300 billion on auto repair each year (and buy 65 percent of all new cars), the automotive business is still pretty much…

March 31, 2014, 11:19 PM EDT

What Women Watch on TV Their viewing habits may surprise you

In last season’s premiere of FX’s American Horror Story, two teenagers are lying on the bed, nervously making out. “I don’t want to hurt you,” says the boy, moments before…

March 31, 2014, 11:09 PM EDT

A Candid Conversation With 5 Women Leaders of Advertising and Media The triumphs and trials of smashing the ceiling

Two years ago, Anne-Marie Slaughter wrote a provocative essay in The Atlantic called “Why Women Still Can’t Have It All.” The piece, which sparked a national debate about the impossibilities…

March 30, 2014, 8:57 PM EDT

Rodale’s Digital Strategist Discusses Plans for Video Beth Buehler also talks about building a mobile task force

Specs Who Beth Buehler New gig Svp of digital operations and strategy, Rodale Old gig Head of digital ventures, Getty Images Age 36 Your title, svp, digital operations and strategy, is a new position. Why…

March 30, 2014, 8:47 PM EDT

Kourtney Kardashian Loves Instagram for Fashion Inspiration But has to think twice about tagging her friends

Specs Who Kourtney Kardashian Age 34 Accomplishments Star of E!’s Keeping Up With the Kardashians (Sundays at 9 p.m.); co-designer of The Kardashian Kollection at Sears and Kardashian Kids at Babies”R”Us Base Los Angeles What’s…

March 30, 2014, 8:46 PM EDT

Tax Fears Remain a Fertile Ground for Marketers Some trusty brand is always selling a machine to crunch our numbers

Please be advised that, as of this column’s publication date, you have 19 days left before the federal income tax deadline. Failure to file returns on time constitutes tax evasion,…

March 26, 2014, 10:11 PM EDT

Consumers Seem to Be Falling Out of Love With Brands Less interested in sharing information about them

More people today are using online reviews—sidestepping the role of marketers—and look at both the good and the bad before making a buying decision. Meanwhile, generics are gaining on name…

March 25, 2014, 10:10 PM EDT

Retailers Are Using Data-Based Approaches to Fight Showrooming A ‘call, click or come over’ strategy

Technology has given consumers the ability to be multichannel shoppers, giving rise to the showrooming phenomenon whereby people check out the merchandise in the stores, then go online and buy…

March 25, 2014, 10:57 AM EDT

Helping Brands Manage Social in a New Way ‘It’s boom times for data and marketing’

Social media marketing is part science—and if there is a secret formula to creating content, then surely marketers equipped with the latest data tools will find it. Companies like Percolate, fresh…

March 25, 2014, 6:32 AM EDT

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