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Topic: Magazine Content

Brands Make Prankvertising Positive A safer way to take advantage of the popularity of stunt ads

In March, Defy Media’s Prank It Fwd series surprised a waitress named Chelsea by giving her the “Best Shift Ever.” Instead of receiving tips, Chelsea got a bevy of bonuses…

October 12, 2014, 9:07 PM EDT

The Most Powerful Woman in Restaurants Whom You’ve Never Met Claire Dorland-Clauzel is the marketing mind behind the Michelin Red Guide

You’ve probably never heard of Claire Dorland-Clauzel, even though she’s among the world’s most important culinary figures. Dorland-Clauzel is svp of brands (the French equivalent of the CMO) for Michelin,…

October 12, 2014, 9:07 PM EDT

BBDO Leaders Reflect on a Decade at the Top Andrew Robertson and David Lubars on partnership, change—and that merger

As wooing goes, Andrew Robertson’s efforts to seal the deal with David Lubars was not particularly auspicious. In 2004, the newly named BBDO global chief stepped up his efforts to…

October 12, 2014, 9:07 PM EDT

National Enquirer EIC Dylan Howard Explains the Mag’s New Focus on Major News Stories Like ISIS And discusses the impact of staff cuts on coverage

  Photo: Alfred Maskeroni  Specs Who Dylan Howard Age 32 New gig Editor in chief of the National Enquirer; editorial director of RadarOnline.com; and vp, news at AMI Old gig Editor in chief of Radar…

October 12, 2014, 9:06 PM EDT

Why America Still Gets Fired Up Over Fiestaware The colorful plate that shattered tradition

On a January day in 1936, The Homer Laughlin Co. set up its booth at a trade show in Pittsburgh, poised to introduce a new line of dinnerware. Laughlin had…

October 12, 2014, 9:06 PM EDT

Facebook Plays Favorites Among Its Brand Partners Only some get access to new Atlas ad server

Facebook’s ad empire may be growing, but not everyone is sharing in the spoils. In fact, some of the social giant’s partners are quietly freaking out that they may be…

October 12, 2014, 9:06 PM EDT

US TV Networks Seek to Grow By Expanding Internationally Reach is integral to their bottom lines

On the eve of network TV executives’ annual pilgrimage this week to Cannes, France, for the global programming bazaar known as Mipcom, Viacom announced last Wednesday it will launch men’s…

October 12, 2014, 9:05 PM EDT

This Is How Click Bait Can Make Your Ads Better A quick-fix technique for generating integrated campaigns

Everybody is trying to eat each other. For years traditional agencies have been acquiring or developing digital resources with varying degrees of success. And as digital agencies have become powerhouses…

October 12, 2014, 9:05 PM EDT

Emirates Is the World's Most Glamorous Airline The American-bound carrier has rivals feeling turbulence

By now, we’ve all seen the ads and read the glowing magazine profiles about the world’s most luxurious airline, Dubai-based Emirates: the flat beds in private quarters, the lobster and…

October 12, 2014, 9:05 PM EDT

Here’s What 8 Digital Execs Predict for Mobile in 2015 From new data-tracking tools to growth in video

From new data-tracking tools to the growth of video and native ads, mobile marketing has made great strides. But with progress comes new, complex challenges. It was clear from all…

October 6, 2014, 8:28 AM EDT

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