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Topic: Magazine Content

With $18 Billion in Media Up for Grabs, This Is a Huge Year for Dealmakers at Cannes

Keep an eye on acquisitions and recruiting, too

Beyond the judging, schmoozing and general bacchanalia of the Cannes Lions International Festival of Creativity is a significant amount of wheeling and dealing, be it to acquire an agency or…

Why Vanity Fair’s Caitlyn Jenner Cover Became Instantly Iconic

Plus, legends weigh in on other memorable mags

Vanity Fair made headlines this month with the release of its July 2015 cover, featuring a photograph of Caitlyn Jenner shot by Annie Leibovitz. It didn't take long for the…

20 Campaigns That Will Win Lions in Cannes

With star power and tech chops, here's the work to watch on the Riviera

With a record 40,133 entries, it will be tougher than ever to win a Lion in Cannes this year. Still, some of the year's best marketing ideas are already surely…

Here’s Why TLC Isn't Talking About the Duggars

Inside the network’s no-comment strategy

More than 19 days and counting. That's how long it's been (at press time) since TLC has publicly commented on the child molestation controversy that has enveloped the network and…

Why Tech's Impact on Creative Will Dominate Discussion at Cannes Lions

Finding talent that understands both

Two key and thorny themes will dominate the dialog during Cannes Lions this year. And while seemingly disparate, they are actually very much entwined and integral to present-day survival and future…

As Media Consumption Becomes Liquid Across Platforms, Brands Better Learn How to Surf

New IAB report spotlights trend

Today's consumer is crossing screens, jumping between smartphones and laptops and smart TVs, watching short- and long-form video at a steady clip, and consuming news, information and entertainment at a…

How Heineken’s Special Blend of Storytelling and Science Won the Day

Brewer takes home Cannes' top marketing award

Most marketers are thrilled when they get top recognition once at the Cannes Lions International Festival of Creativity, never mind taking the Marketer of the Year award home twice in…

How Snapchat's CEO Plans to Conquer the Advertising World

His first time at Cannes, Evan Spiegel is already star of the show

Evan Spiegel admits to being a little nervous ahead of his first trip to the Cannes Lions International Festival of Creativity. That's understandable. At 25—an age when many college grads…

Take a Tour of OpenTable's Chic Restaurant-Themed Headquarters

Cozy nooks and plenty of barstools at the reservation site

Downtown San Francisco is ground zero for startups. It's also home to some of the most coveted real estate in the country. Space, as always, is at a premium. So…

Mario Batali Shares His Favorite Foodie Apps, Blogs and Instagram Accounts

Can you guess his latest TV obsession?

Specs Age 54 Claim to fame Chef and restaurateur; ambassador for the EAT (RED) campaign; co-host of ABC's The Chew (weekdays at1 p.m.) Base New York Twitter @Mariobatali What's the first information you consume in…

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