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Simulmedia’s New CMO Sees the Future of TV Says it’s all about aligning with the digital model

Specs Who David Cooperstein New gig CMO of Simulmedia Old gig Vp, practice leader for the CMO practice at Forrester Research Age 48 Twitter @Minicooper   Photo: Alfred Maskeroni  How will your experience at Forrester play a role in…

September 7, 2014, 8:23 PM EDT

Toyota Sees 45% Boost in Traffic Through Targeted Mobile Ads Takes aim at competitors’ customers

The automotive industry has long been viewed as the sweet spot for location-based marketing, with campaigns that track all parts of the car-buying process. But brands have been reluctant to…

September 7, 2014, 8:22 PM EDT

The Battle to Own Branded Content Creative, media and PR agencies vie to serve marketers in the burgeoning discipline

Doug Scott’s recent departure from OgilvyEntertainment, the successful unit he founded eight years ago, has raised questions about whether its WPP parent might fold it into another corporate entertainment sibling…

September 7, 2014, 8:20 PM EDT

Who’s That Normal Guy on the Cover of Men’s Health? Contest winner is the healthiest and fittest the mag could find

For the first time in its 25-year history, Men’s Health is putting a regular guy on its cover. November’s cover boy won’t be an actor, athlete or model, but he…

September 7, 2014, 8:19 PM EDT

Axe Gets Pumped for Mondays and Wednesdays in Flashy Ads From BBH Can they get guys to try harder during the week?

IDEA: Thank God it's Wednesday? Unless you're the Geico camel, you've never uttered those words. And Monday's even worse, particularly if you're not that into football. But Axe wants to redeem…

September 5, 2014, 9:55 AM EDT

8 Media Buzzwords That We've Lost Forever How precise industry terminology became vague and cliché

We’ve long lamented the rise of trendy language in advertising and business, but while we’ve played buzzword bingo and occasionally pointed fingers at those who speak in clichés, something more…

September 1, 2014, 7:51 PM EDT

Intruders Star Mira Sorvino Waits Until Her Kids Are Asleep to Binge on Banshee But it’s all about Gator Boys when they're awake

Specs Who Mira Sorvino Age 46 Accomplishments Oscar-winning actress, currently starring in The Intruders on BBC America (Saturdays at 10/9c); United Nations Goodwill Ambassador to Combat Human Trafficking Base Los Angeles  What’s the first information…

September 1, 2014, 7:48 PM EDT

Why Did This Pulitzer Prize-Winning Journalist Ditch His NBC Gig for a Pot Pub? Smoking out the stigma of a growing industry

Not so long ago, the idea of a marijuana news site would have probably conjured up images of smoking paraphernalia and stoner jokes. But as marijuana legalization has become an…

September 1, 2014, 7:47 PM EDT

Jim Parsons Hits the Stratosphere The star of TV's biggest show talks about The Big Bang Theory, Emmy Awards and Larry Kramer

Honestly, if this keeps up, they’re just going to have to rename the Emmy Award for Lead Actor in a Comedy the Jim Parsons Award. Last week, the 41-year-old won…

September 1, 2014, 7:44 PM EDT

From Moscow to Mumbai, These Agencies Make Today's Best Campaigns Portraits of shops doing award-winning ads like 'Epic Split' and 'Dumb Ways to Die'

Stéphane Xiberras, president, photographed on the banks of the Seine by Emmanuel Fradin. BETC Paris While this agency’s logo pays homage to the bee colony it tends atop its roof terrace—which happens…

August 31, 2014, 7:09 PM EDT

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