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Topic: Magazine Content

Infographic: Consumers Don't Mind Hearing From Brands on Messaging Apps

Once a private medium, now open for business

With apps like Facebook Messenger, WhatsApp and Snapchat vying with conventional SMS to be the preferred texting method, the line between social media and texting is more blurred than ever.…

Why Sleep-Centric Marketing Is on the Rise

Brands aim to solve our collective insomnia

The pitches have become so plentiful that every time you close your eyes, you might be able to replay a mail-order mattress ad in your head. Except, you're rarely closing…

Savvy Subway Ads From Service Startups Are Captivating Millennials on the Move

The more irreverent, the better

For New Yorkers, the city's sprawling subway system is a necessary evil. Sure, it's overcrowded (annual ridership reached 1.763 billion last year—the highest since 1948), plagued by delays (which have…

3 Tips and Tricks for Thriving and Winning in the Scrolling Economy

How can brands break through?

Today's media landscape is undergoing enormous, exciting change. In many ways, we have evolved from a "social first" to "social only" strategy. Christian L. Tom, NowThis Media  Alex Fine It's an understatement to…

Why Utah Is Poised to Be America's Next Tech and Creative Hub

College grads, beehive work ethic put Silicon Slopes on the map

It's one of the fastest-growing tech hubs in the country, with record amounts of venture capital flowing in, and is home to at least a half-dozen unicorns (companies valued at…

Bill O'Reilly Thinks Obama and Trump—'If He Wins'—Will Be 21st Century Legends

Plus, how he's expanding his empire

Specs Who Bill O'Reilly Current gig Anchor of the The O'Reilly Factor and executive producer of Legends & Lies Age 66 Twitter @OreillyFactor "I don't want to insult you," said Bill O'Reilly as…

Why Advertisers Are Forking Over Big Bucks for Custom Snapchat Lenses

14 brands have purchased them in 5 weeks

Snapchat is set to cash in on its surreal selfies. Eight months after securing 20th Century Fox for its first sponsored lens to promote The Peanuts Movie, the number of…

How This Man Duped a String of Ad Agencies and Almost Got Away With It

Serial fraudster Bill Grizack said exactly what they wanted to hear

The advertising model was broken, and Bill Grizack knew how to fix it. "At The Variable, it was my job to invent the future of creative advertising strategy," his LinkedIn profile…

5 U.S. Olympians You Should Follow on Social Media During the Summer Games

Athletes set their sights on gold for fans and brands

Olympic athletes competing this summer in Rio will have plenty of opportunities to go for gold, both on the field and online. Social media will play an even bigger role…

Why Century-Old Nathan's Is Still America’s Most Famous Frank

Plus, the skinny on that hot dog eating contest

On July 4, thousands of people will gather on the steamy streets of Coney Island in Brooklyn to witness a spectacle that only a city like New York can serve…

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