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Topic: Magazine Content

How Austin-Based Agency Drumroll Found Its Beat

Exciting customer experiences help brands like Capital One

Specs Who Co-founders Kirk Drummond and Chris Mollo What Ad agency Where Austin, Texas For the past decade, Drumroll of Austin, Texas, has helped clients including Capital One, Microsoft and Sony create engaging campaigns…

What Marketers Need to Know About Internet of Things Data Security in 2017

Former Pentagon webmaster on uncharted territory

If nothing else, 2016 taught the world that data security has become incredibly critical. In the fourth quarter alone, Yahoo saw more than 1 billion accounts breached, the DNC's emails…

Adweek Unveils 3 Departments Featuring Insights, Data and Future-Forward Businesses

We are here to serve you

In this age of inexorable disruption the embrace of rapid change has moved well beyond table stakes to become the basis for any chance of survival. Adweek feels this pressure in…

Why CES Is a Key Incubator for Marketing Execs

What happens to brands in Vegas won't stay in Vegas

CES has become the place for companies to showcase new, innovative and promising technology. And with the expo celebrating its 50th anniversary, it's more obvious than ever why the largest…

Infographic: How Millennials and Baby Boomers Consume User-Generated Content

And what brands can learn from their preferences

From an A-list celebrity tagging his new designer duds on Instagram to your next-door neighbor raving about her favorite new meal-delivery service on Facebook, most everyone uses social media to…

How Jay Z's Producer Engineered a New Role for Himself at an Ad Agency

Young Guru brings his sonic sensibility to The Marketing Arm

At first blush, a résumé highlighting work with Jay Z, Common and Alicia Keys making its way to the top of the pile may seem like an odd move for…

5 Bleeding-Edge Brands That Are Infusing Retail With Artificial Intelligence

Starbucks, Lowe's and others roll out robots

The next time you're in a Lowe's hardware store don't be surprised if a robot zooms up to ask if anyone needs help. And when you order your morning joe,…

How Inventors and Ad Agencies Are Starting to Shape the Internet of Things' Next Phase

Tinkering with the future

What can a hot tub that makes its own shopping list tell us about the future of the internet? To better understand how connected devices benefit from giving and receiving data,…

Why Yahoo Shared an Investor Meeting in Omaha With the World

Livestreaming leads to deals with big brands

As Yahoo begins to dig out of a massive hack attack of 1 billion accounts dating back to 2014, its News, Finance and Sports sites are moving forward with ambitious…

This New York Shop Takes a Jazz-like Approach to Marketing and Events

Giant Step blends notes of music, food and virtual reality

Specs Who President Esther Yoon, CEO Maurice Bernstein What Media, marketing and events shop Where New York and Los Angeles Every band, and every brand, has a backstory of when and how they got…

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