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Topic: Magazine Content

Jam3 Turns Crazy Marketer Ideas Into Digital Reality Uses cutting-edge technology to help consumers tell brand stories

Specs Who (l. to r.) Mark McQuillan, co-founder and technical director; co-founders and creative directors Adrian Belina and Pablo Vio What Digital design and development Where Toronto When Publicis and Orange came up with…

November 30, 2014, 11:00 PM EST

To Live (and Eat, Sleep, Shop) in L.A. What we learned from our time out west

In preparation for the L.A. Issue, Adweek sent a team of editors and producers to Hollywood to research the agencies and brands that are making the West Coast one of…

November 17, 2014, 9:35 AM EST

After NFL Controversies, Expect a Kinder, Gentler Set of Super Bowl Ads 78% of U.S. sees chance for 'positive social messages'

Despite some saber rattling, not one of the NFL’s 30-plus corporate sponsors, including Procter & Gamble and General Motors, has yanked its deal over the domestic violence scandals swirling around…

November 17, 2014, 9:21 AM EST

Target’s New App Steers You to the Right Aisle for Black Friday Taking on mobile mapping

Even with the e-commerce boom, shopping at brick-and-mortar stores will continue to rule this holiday season. But with more shoppers using smartphones to compare prices, Target is one of several…

November 17, 2014, 8:02 AM EST

L.A.’s Diverse Creative and Tech Culture Energize New Agency President David&Goliath’s Brian Dunbar sees city as a collection of unique towns

  Photo: Karl J. Kaul/Wonderful Machine Specs Who Brian Dunbar Old gig Managing partner, director of client services, David&Goliath New gig President, David&Goliath Age 54 What's been your Goliath moment since becoming president? I think it's been really managing…

November 17, 2014, 12:02 AM EST

Why I Left New York for L.A. and Why You Could, Too For creative and tech pros, it's no longer career suicide

When I was six months pregnant, I was presented with the opportunity to move to Los Angeles and lead Huge's West Coast operations. It was the perfect escape hatch from…

November 17, 2014, 12:02 AM EST

Inside the Academy's Quest to Be Known as More Than Just the Oscars First CMO is lifting the veil on a famed but faceless organization

Mickey Mouse, Ronald McDonald, the Geico gecko, Mr. Clean—brand icons so embedded in the global mind-set that babies can recognize them before they can even speak. And then there’s Oscar,…

November 17, 2014, 12:02 AM EST

Google’s Private Markets Give Brands More Reason to Buy Into Digital Ad Technology Exclusive exchanges reshaping programmatic

Google's Neal Mohan says he wants technology to disappear. Now, that could sound odd coming from the search company’s ad tech chief, but he has a point, and it’s one…

November 17, 2014, 12:02 AM EST

What Do So Many Celebrities See in Ray-Ban's Wayfarer Sunglasses? From James Dean to James Franco

Style and color are very important when it comes to sunglasses, but as any fashionista—or just anyone who lives in L.A.—will tell you, no frames get hot until celebrities put…

November 17, 2014, 12:02 AM EST

Jared Leto Headlines Adweek’s L.A. Roundtable A-listers from the worlds of entertainment, agencies and tech talk creativity and convergence

More than any city in the world, Los Angeles defines creativity. It is shaped by a massive entertainment industry, storied creative agencies and a burgeoning maker and startup culture. But…

November 17, 2014, 12:02 AM EST

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