Topic: Magazine Content

Volvo Won Its Adweek Arc Award by Letting a 4-Year-Old Drive One of Its Trucks

Forsman & Bodenfors takes Best Sponsored Content honors

The Volvo FMX 18-ton construction truck bills itself as "built for the toughest working conditions on earth." Volvo Trucks and agency Forsman & Bodenfors set out to prove that claim…

How Agencies Are Shifting Strategies to Compete With Accenture and Deloitte

Evolving client demands call for sweeping changes

This past year had consultancies rushing to get into the ad business, with Accenture acquiring London-based Karmarama, Deloitte snagging Heat in San Francisco and Epsilon winning the Del Monte creative…

Here’s What Made BBDO's Deceptively Touching 'Judo Kid' Story a Winner

Arc Award for Best Use of Short-Form Fiction (Film)

Growing up is hard. When you throw in unforeseen complications like those things we call "dreams," it gets even trickier. On Father's Day last year, American Family Insurance, by way of…

Why College Bowl Sponsorships Are a Touchdown for Chick-fil-A and Allstate

The New Year's Six scored big ratings

As marketers suit up for Super Bowl LI, some brands were already busy capitalizing on another rabid football audience: college bowl fans. The largest college bowls, known as the New…

Infographic: How Storytelling Is Helping Brands Sell More Products

Detailed stories connect with consumers

It's no secret that storytelling is a key tool for brands and marketers that want to connect with consumers—and boost sales. "There's plenty of popular demand for good stories, if…

Never Mind the Trump Boycott, 50,000 People Are Still Waiting for Bean Boots

How the now politically charged pair of hunting shoes came to be

Photo: Nick Ferrari  Up until a few hours ago, L.L.Bean boots were the last article of clothing anyone would associate with politics. After all, walking in the snow isn't exactly a…

Why Marijuana Marketing Will Be Bigger Than Ever This Year

The 2016 election helped pave the way

The cannabis business had some big wins during this year's election. Now, that's stimulating predictions of major greenback growth along with ever-more sophisticated marketing strategies on the part of cannabis…

Why Marketers Like YouTube and E! Are Embracing Twitter Moments

'There's a lot of room for experimentation'

Brands have been test driving a new tool to get their message to the masses in a scrapbook-like format from Twitter called Moments. When it first launched in October 2015, Twitter…

7 Emerging Conferences Every Advertising Professional Should Know About

Medialink's strategy head shares his top picks

More than ever, today’s marketers are dependent on finding insight and inspiration from the world beyond their businesses to drive innovation and discover new meaning for their customers. While there’s…

How Beats Used Celeb Marketing to Become Millennials' Favorite Audio Brand

From Justin Bieber to Lil Wayne, these headphones are on everyone's ears

Way back in the distant days of 2010, you might have chanced on a video of Justin Bieber, sitting in a recording studio and speaking—with genuine feeling—about a particular social…