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Topic: Magazine Content

The 10 Super Bowl Ads You Won't Want to Miss This Year Brands are a mix of old favorites and newcomers

Even with all the competition for eyeballs and the rise of second-screen and cord cutting, the Super Bowl remains not only the biggest televised sports event in the U.S. but…

January 25, 2015, 10:00 PM EST

Super Bowl Ads Low on Testosterone, High on Cultural Awareness After a year of scandals, frat-boy humor gets shut down

Can you hear that? That's the sound of the National Football League breathing a huge sigh of relief that advertisers still want to sidle up to the Super Bowl buffet,…

January 25, 2015, 10:00 PM EST

How Riddell Saved Players' Skulls But Still Got Left With Plenty of Headaches The hard-hitting story of a pioneering helmet brand

In January 2010, President Obama paid a visit to the Riddell athletic goods factory in Elyria, Ohio. On the shop floor, the workers presented the chief exec with a gift—a…

January 25, 2015, 10:00 PM EST

Adweek Debuts Print Redesign With Super Bowl Issue Our new playbook

As in football, sticking with a playbook in publishing for too long can have dire consequences. If your routes become obvious, or stale, your competition will either do an end…

January 25, 2015, 10:00 PM EST

Infographic: Things Super Bowl Viewers Love (Besides the Big Game) A closer look at their behaviors and interests

How do the interests of Super Bowl viewers compare to those less invested in the Big Game? Audience measurement firm GfK MRI asked 25,000 U.S. adult Super Bowl fans about their…

January 25, 2015, 10:00 PM EST

Why the Super Bowl Halftime Show Has Become the Biggest Ad of All Katy Perry, brands poised to win big

For brands that know the score, music and sports can be a winning combination—and nowhere more than the Super Bowl halftime show, the height of music, sports and pop culture…

January 25, 2015, 10:00 PM EST

Pepsi's Music Chief Makes the Super Bowl Sing On the brand's ties with artists like Katy Perry

Emma Quigley, who joined PepsiCo last October as its first North American head of music, is a heavy hitter in music, having spent the previous two years leading global marketing…

January 25, 2015, 10:00 PM EST

How Yesterday's Blue-Collar Brands Became Today's Coolest Clothes Dickies and Carhartt move from factory floor to millennial closet

Just a few years back, the L.C. King Manufacturing Co., founded in 1913 and the oldest family-owned cut-and-sew garment factory in the U.S., was nearly extinct. Inside the company's weathered…

January 12, 2015, 12:06 PM EST

Unpretentious Millennials Are Changing the Way We Drink Wine, Barefoot's CMO Says From merlot cocktails to screw-tops

When it comes to successful family businesses, it's hard to find a more American example than E&J Gallo. Now in its 81st year, the winery is the largest on earth…

January 12, 2015, 11:20 AM EST

The Intercept Found Serial's Elusive Jay, but Can It Find a Profitable Future? [UPDATED] Investigative site looks for ways to generate revenue long-term

Last month, The Intercept scored an exclusive interview with Jay, a suspect in the murky murder case detailed in the hit podcast Serial. That was happy news for the beleaguered…

January 12, 2015, 1:14 AM EST

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