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Topic: Magazine Content

This New York-Based Agency's Snapchat Savvy Comes From Personal Insights

The 88's clients include Men's Wearhouse, Adidas Originals and St-Germain

Specs Who (L. to r.) The 88 production director Adam Copeland; managing director Connor Bryant; strategy director Sophie Hauptfuhrer; and founder and creative director Harry Bernstein What Social media agency Where New York For brands like Men's…

Chandelier Creative Decamps to an Artsy East Hampton Retreat

Agency for Bergdorf Goodman and Target keeps it weird

Richard Christiansen, founder and creative director of New York-based Chandelier Creative, is a rarity in today’s agency world. While most indie shop heads pat themselves on the backs for generous…

This Week's Must-Haves: a Case That Turns Your iPhone Into an Underwater Camera

Plus, Vans' new Nike collab and an easy Wi-Fi upgrade

This week, the Adweek staff is highlighting a waterproof iPhone camera case, Nintendo-inspired kicks, a Bluetooth-enabled lock and more. Take a look!

Veep Star Sam Richardson's New Comedy Central Show Is About Local Ad Guys in Detroit

And he's got a binge-watching recommendation

Specs Name Sam Richardson Age 32 Claim to fame Stars as Richard Splett on HBO's Veep (Sundays, 10:30 p.m.); appears in Mike & Dave Need Wedding Dates (July 8) and Ghostbusters (July 15);…

Why Big Brands Are Suddenly Getting Cozy With Reddit

New ad-targeting tech and custom content are a draw

Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now,…

How America's Top 2 Breakfast Cereal Makers Are Responding to Soggy Sales

Crunch time for Kellogg's and General Mills

Oh, for the good old days of breakfast cereal. If you're of a certain age, chances are you can hum Kellogg's "Two scoops of raisins" jingle, imitate Tony the Tiger…

Why Marketers Like Disney and Seaworld Are Now Opting for the Humane Touch

Activism spurs change

A cynic might say that fashion mavens, food sellers, cosmetics makers and entertainment purveyors are just trying to save face and give themselves a feel-good marketing hook by changing the…

How an Ohio Candy Man Invented America’s Most Enduring Summertime Treat

96 years later, Good Humor ice cream's as cool as ever

Around the suburbs of Buffalo, N.Y., Bill Pavone is something of a celebrity. He's better known as Chilly Billy, which is also the name of his ice-cream truck. The freezers…

The Inside Story on J&J's Revamped Marketing Mission Under Alison Lewis

Think global in scope, act local in execution

In the brand-new and buttoned-up New Brunswick, N.J., corporate offices of Johnson & Johnson, there's a conference room whose glass doors are adorned with an aqua decal of a baby's…

Infographic: Craft Beer Drinkers Consult Their Phones Before Opening Their Wallets

74% research brews on mobile

Beer ranks among the most popular categories in the artisanal foods craze sweeping the U.S. over the last decade. The craft beer vertical, meaning beer produced by small, independent brewers…

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