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Topic: Magazine Content

Can Digital Shops Survive the Branded Content Boom?

Shifting gears to keep up with publishers

With the BuzzFeed effect in full swing as more and more online publishers mimic the popular viral news site by creating sponsored content for brands, digital agencies find themselves forced…

How Tinder Told the Thoroughly Modern Tale of a Woman Swiping Right Around the World

Globe-trekking video shot in 4 cities and 10 days

Girl meets boy. Girl travels the world with boy. Happiness ensues. Tinder's ad for the paid version of its dating app, Tinder Plus, follows one woman as she travels to some…

Joel McHale Explains Why He Has '30 Good Years Left' on The Soup

The host still loves to skewer pop culture, one ridiculous clip at a time

Treetop Cat Rescue (yes, that's a real show), the sad demise of hitchBOT, Lenny Kravitz's penis—all topics covered in just a single episode of E!'s The Soup. "As you can see,…

How the Ad Council and R/GA Created the Powerful ‘Love Has No Labels’ PSA

The second most viewed community activism campaign of all time

Chris Northam didn't know what to expect when he set up a giant, ersatz X-ray installation at the Third Street Promenade in Santa Monica, Calif., this past Valentine's Day. But…

These 16 Videos Are Each a Case Study in Nailing the Right Tone for the Right Audience

Watch Awards honor the top targeted clips

Only a fool (or a brand with billions to spend on media) tries to be all things to all people. That's why Adweek's Watch Awards honor the year's top online videos…

Meet the Talented Performers Behind Some of the Year's Best Videos

2015's Watch Awards honorees in talent categories

Production and strategy may be key to online video success, but without great talent, they wouldn't have anything to work with. That's why Adweek's Watch Awards honor talent ranging from Hollywood…

Check Out 9 of the Year's Best Written, Directed and Produced Videos

Watch Awards production winners set the industry's bar

Online videos are often gauged by little more than their view counts, but each year, Adweek's Watch Awards try to dig a bit deeper and honor videos based on the…

Adweek's Watch Awards Winners: the Year's Best in Online Video, From the Hilarious to the Heartfelt

Top talent, production and programming

The winners of Adweek's second annual Watch Awards, honoring the best in online video, were culled from hundreds of entries. Filmmakers, actors, activists and comedians are creating a universe of…

Facetime: Photos From the Latest Awards, Festivals and Premieres

Michelle Obama, Robin Wright, Jane Seymour, Debra Lee, Hannibal Buress and more

The Clio Sports Awards heated up the summer with a show-stopping event at Cipriani 42 Street in Manhattan. VIPs and brand sponsors also kicked off The Essence Festival in New…

Ice-T and Coco Discuss Their New Talk Show, Media Obsessions and Why They're Mad at Twitter

The married duo hits the airwaves on Aug. 3

Specs Coco Age 36 Claim to fame Model, actress, founder of Licious apparel and lingerie Twitter @cocosworld Base New York Ice-T Age 57 Claim to fame Actor (Law & Order: SVU), rapper Twitter @FINALLEVEL Base New York Latest project…

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