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Horizon’s Marianne Gambelli Discusses Television, Programmatic and Life After NBC ‘It’s not just the TV Upfront anymore’

   Specs Who Marianne Gambelli New gig Evp, chief investment officer at Horizon Media Old gig President of advertising sales at NBC Age 54 How do you like being on the other side of the negotiating table? It’s…

June 29, 2014, 7:51 PM EDT

The Best-Loved Brands in the LGBT Community Is supporting gay rights good for business?

Many major brands have been vocal on both sides of the gay rights issue. It’s not advertising—and for that reason, it may be the best kind of marketing. YouGov BrandIndex found…

June 24, 2014, 10:46 PM EDT

The Dukes of Hazzard Ride Again in AutoTrader's High-Octane Campaign Bo and Luke still have it, but their car doesn't

IDEA: It's been a while since Bo and Luke Duke raced around Hazzard County three decades ago in their 1969 Dodge Charger stock car, evading Boss Hogg and Rosco P.…

June 24, 2014, 1:21 PM EDT

Which TV Comedienne Is Looking for Love on Tinder? 2 Broke Girls creator thinks it may be a genius app

Specs Who Whitney Cummings Age 31 Accomplishments Comedian and actress (her Comedy Central stand-up special, Whitney Cummings: I Love You, premieres June 28 at 11 p.m./10 c); co-creator of the CBS sitcom 2…

June 24, 2014, 6:30 AM EDT

Mobile Marketers Know Who You Are and Where You've Been And what you're reading on your phone

Location data has long been a key selling point in convincing marketers to buy into mobile advertising, but it’s not gaining the traction networks had hoped for. Now location-based ad…

June 24, 2014, 6:20 AM EDT

Is the Airbus A380 This Generation's Concorde? The big plane that's a big flop

When Airbus loaded one of its super-jumbo A380s with Wall Street analysts and flew it over New York two weeks ago, it was only the latest piece of evidence that…

June 24, 2014, 6:13 AM EDT

Can a Career TV Exec Bring Ambitious Xbox Shows to Life? The Microsoft exec develops interactive video for next-gen consumers

Specs Name Jordan Levin New gig Evp, Microsoft Old gig CEO, Generate Age 45 How did you land at Microsoft? The simplest way of making the connection is that [Microsoft entertainment and digital media president]…

June 24, 2014, 6:11 AM EDT

Will Programmatic Advertising Take Over TV? Point, counter-point by Adweek experts

Illustration: Alvaro Dominguez YES Who needs ratings when you can buy TV impressions? All you need is a defined audience, the ability to deliver an ad wherever a person is viewing and…

June 24, 2014, 6:08 AM EDT

Drones Are Creating Social Video Buzz From Cali to Cannes Content marketers are smitten with airborne robots

Dave Anderson, president of Captain Dave’s Whale Watching & Dolphin Safari, already had the video and social media chops to attract hundreds of thousands of YouTube views for his boat…

June 22, 2014, 7:10 PM EDT

The Guild’s Felicia Day Wrote Herself the Role of a Lifetime One of the original Web series got started when her acting career was stalling

Talent - Gold Felicia Day’s dearly departed Web series The Guild started before anybody was really talking about the medium—it was a year before the world knew that lonelygirl15 was a…

June 22, 2014, 7:01 PM EDT

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