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Topic: Magazine Content

The Big Bang Theory's Kunal Nayyar Talks Hip-Hop, Nerd Culture and Hosting The Late Late Show Filling in for Craig Ferguson this week

Specs Who Kunal Nayyar Age 33 Claim to fame Stars as Raj on The Big Bang Theory (Thursdays, 8 p.m. on CBS); guest host of CBS' The Late Late Show from Feb. 25-27 Base…

February 24, 2015, 9:00 PM EST

Since the Ebola Scare, This Sanitizer-Dispensing Ad Company Has Been Cleaning Up Terraboost Media saw usage increase as much as 650%

Sales of hand sanitizer surged during the Ebola scare, increasing about 56 percent in October 2014 over the previous year, according to data from IRI, a market research firm. But…

February 24, 2015, 9:00 PM EST

This Young, Video-Centric Agency Is Making a Web Series With Reddit and Wired Following work for de Blasio and Airbnb

Specs Who Partners Matt McLaughlin (l.) and Andrew Simkiss What Creative content studio Where New York After working at production companies and ad agencies, partners Matt McLaughlin and Andrew Simkiss started Acres in 2013.…

February 24, 2015, 9:00 PM EST

Reebok Is Quietly Emerging as a Challenger Brand to Contend With Athletic company is leveraging 'tough fitness' movement to boost sales

For Reebok, the race to distill the soul of its brand—and ignite sales to reverse its market-share decline—has been more of a marathon than a sprint. But with its "Be…

February 24, 2015, 12:00 AM EST

Can Cadillac Move Back Into the Luxury Lane? CMO Uwe Ellinghaus makes a brand-new start of it in old New York

When Cadillac announced last fall that it was leaving Detroit for New York's SoHo district, critics groused that the 113-year-old nameplate was desperate for some hipster chic to rub off.…

February 24, 2015, 12:00 AM EST

How an Ordinary Coat Lining Became Fashion’s Most Stylish Scarf The checkered past of Burberry’s perfect plaid

As the story goes, the invention of fashion's nattiest scarf was a complete accident. In 1967, the manager of Burberry's Paris store was arranging a group of the brand's signature…

February 24, 2015, 12:00 AM EST

HelloWorld CEO on Mobile’s Role in Loyalty Programs How it builds consumer affinity for brands like Coke, Xbox

Specs Who Peter DeNunzio New gig CEO of HelloWorld Old gig General manager of cross-channel marketing group at Experian Marketing Services Age 56 You joined HelloWorld last fall from Experian. What's your mandate at the…

February 23, 2015, 12:00 AM EST

Six Tips on Talking to the Post Generation How the under-14 crowd views media and content

In my last Adweek column introducing the Post Generation—my nickname for the under-14 cohort, also variously referred to as Gen Z or Centennials or the Homeland Generation (among other appellations)—I…

February 23, 2015, 12:00 AM EST

Salt-N-Pepa Finds a Whole New Generation of Fans '90s icons talk about how an ad put them back in the Zeitgeist

No '90s playlist would be complete without such Salt-N-Pepa hits as "Shoop," "Whatta Man" and "Let's Talk About Sex." A slightly earlier hit, "Push It," was appropriated by insurer Geico…

February 23, 2015, 12:00 AM EST

Why We're All So Stoked for the '90s Marketers and TV execs join the cultural obsession with a calmer time

Beck wins the Grammy Award for Album of the Year, Missy Elliott plays the Super Bowl halftime show, and Suge Knight is up to no good. The cool kids are…

February 23, 2015, 12:00 AM EST

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