Advertisement

Topic: Magazine Content

How Zoolander 2’s Kyle Mooney Got Addicted to an Old MTV Reality Show

And what the SNL cast member watches on YouTube

Specs Age 31 Claim to fame Saturday Night Live cast member; appears in the upcoming Zoolander 2 (in theaters Feb. 12) Base New York Instagram @kylemooney Adweek: What's the first information you consume in the…

Hot, Bald and Possibly Gay: How Mr. Clean Has Kept It Fresh for 5 Decades

Procter & Gamble’s most famous mascot

How did Mr. Clean come into our lives? Well, according to Procter & Gamble's website, it was when, one day long ago, a farmer ambled out his front door to…

This Women-Led New York Shop Keeps Fashion and Beauty Brands Ahead of the Digital Curve

Counts L’Oreal and Movado as clients

Specs Who CCO Gina Delio (l.) and COO Terry Rieser, both partners What Branding firm Where New York Since opening its doors in 2001, Tag Creative has created digital campaigns for fashion and beauty…

These Direct-to-Consumer Brands Are Disrupting the Beauty Industry

Startups creating major buzz with millenial consumers

Considering its obsession with the new and innovative, the beauty industry has remained surprisingly stagnant over the past half century, with 70 percent of the $60 billion makeup market still…

iCrossing’s New Chief Strategy Officer Says Advertising Should ‘Feel Native’

Anne Bologna on infusing creativity into ad tech

Specs Current gig Chief strategy officer, iCrossing Previous gig Brand strategy vp, TripAdvisor Twitter @bologniac Age 58 Adweek: You've been in the industry now for more than 25 years. What is technology in advertising…

As eSports Grows Online, TV Networks Like TBS and ESPN Are Hoping to Cash In

And it's helping brands reach elusive male millennials

When TBS premieres its inaugural eSports competition on May 27, advertisers and programmers will be watching closely to see if the nascent world of organized multiplayer video gaming is ready…

Infographic: Ad Tech Has Undergone a Supersonic Explosion in the Past 5 Years

It outpaced predictions by billions

It's no surprise ad tech has grown exponentially over the past few years. The Exchange Lab, a programmatic marketplace, recently took a look at just how far the industry has…

Why IBM Won’t Be Ad Tech's Sleeping Giant for Much Longer

Agency purchases have caught marketing world's attention

For the past few years, IBM has been quietly ramping up its ad tech play, but a recent shopping spree really had digital marketers take notice. Big Blue last week…

Why Marketing for the Year In Which We Actually Live Is a Game Changer

Your message must meet consumers on mobile with video

There's a discussion I want to have with the entire marketing world. Agencies, clients, everyone. This discussion is too important to leave anyone out of it. What I want to talk…

Why One of Advertising's Iconic Creative Leaders Believes the Agency Model Will Survive

Susan Credle on reinvention, change and diversity

When FCB announced last June that it was hiring Susan Credle as global chief creative officer, it marked the end of an era for Leo Burnett as well as a…

Advertisement