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Topic: Magazine Content

Will Millennials Care About The CW's 'Archie' Reboot?

Riverdale is network's biggest branding challenge yet

As they try to break through the Peak TV glut and grab viewers, broadcast networks have been relying heavily on new shows based on popular intellectual property (IP), like Lethal…

Here's What Marketers Can Expect From Pinterest in 2017

President Tim Kendall talks video, measurement and size

Two and a half years after launching its first paid ads, Pinterest is finally ready to compete head-on with Google, Facebook, Snap Inc. and others for big brand dollars. Specifically, the…

Cosmopolitan's New Editor Is Bringing Her Health and Digital Know-How to Hearst

Catch her on the iconic mag's new E! reality show

Specs Who Michele Promaulayko  Current gig Editor in chief of Cosmopolitan and editorial director of Seventeen Previous gig Editor in chief, Yahoo Health Twitter @michprom Age 46 Adweek: Right around the time that you were named editor of Cosmopolitan,…

How a Female-Focused Branded Content Studio Connects With Its Audience

LittleThings carves out 'meaningful' niche

Specs Who Co-founder, CEO Joe Speiser and president, COO Gretchen Tibbits What Branded content studio Where New York From tasty bacon hacks to soldiers' homecomings from overseas, publisher LittleThings has become a hub for…

Why Media Agencies Have to Shed Tradition as Fast as Possible

They'll be vital in the post-digital world, but only by looking forward

Albert Einstein once said "Life is like riding a bicycle. To keep your balance, you must keep moving." It's clear that media agencies are at a crossroads, so for those…

An Unexpected Journey With Werner Herzog

'Lo and Behold' celebrates the digital connection that defines us

In the rainforest. Wearing a bandana and a loincloth, and wielding a chainsaw instead of a machete, he knew exactly what to do." Werner paused and took a sip of…

This Daring PSA for Organ Donation Introduced the Jerk Everyone Came to Love

The Martin Agency earns Adweek Arc Award

We come from different places, have our individual jobs, families, hobbies, charms, quirks and beliefs. But among the things we all have in common: everybody everywhere knows somebody who's a…

How CNN's Branded-Content Studio and Modelo Celebrated Diversity in the American Heartland

Courageous wins Arc Award for Best Nonfiction Series (Digital)

At their best, marketing campaigns define a brand, inspire consumers and, yes, sell things. But sometimes, they become so much more than that—like a reflection of who we really are,…

Volvo Won Its Adweek Arc Award by Letting a 4-Year-Old Drive One of Its Trucks

Forsman & Bodenfors takes Best Sponsored Content honors

The Volvo FMX 18-ton construction truck bills itself as "built for the toughest working conditions on earth." Volvo Trucks and agency Forsman & Bodenfors set out to prove that claim…

How Agencies Are Shifting Strategies to Compete With Accenture and Deloitte

Evolving client demands call for sweeping changes

This past year had consultancies rushing to get into the ad business, with Accenture acquiring London-based Karmarama, Deloitte snagging Heat in San Francisco and Epsilon winning the Del Monte creative…

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