Advertisement

Topic: Magazine Content

Forget New York and Paris—Fashion Weeks Are Found From Seattle to Stockholm

Not to mention Hoboken, Hong Kong and really all over the map

The fashion forward are not limited to the runways of Paris, Milan and New York. Welcome to Fashion Week—in Hoboken, N.J.; Seattle; Tampa, Fla.; Phoenix; Austin, Texas; Brooklyn, N.Y.; and…

Yahoo Style’s Joe Zee Talks Snapchat, Food Mags and Chrissy Teigen

The fashion editor would rather browse Instagram than sleep

Specs Who Joe Zee Age 46 Claim to fame Editor in chief and executive creative officer of Yahoo Style; co-host of upcoming daytime talk show, The Fab (premiering in September); Clio Image Awards juror What's…

How Dr. Martens Army Boots Conquered the Fashion World

Guess who sparked the trend that keeps coming back in style?

It was sometime in the mid 1960s, possibly the Marquee Club, or maybe it was the Railway Hotel, but one thing is certain: By the time The Who's guitarist Pete…

Former Gap CMO on How His Fashion Marketing Experience Will Influence Spotify

Seth Farbman wants to make streaming app indispensable for music fans

Specs Who Seth Farbman Current gig CMO at Spotify and CLIO Image Awards juror Previous gig CMO at Gap Age 46 What transfers over from marketing a fashion brand to a music streaming company? Cultural…

Triptent Wants to Be a One-Stop Content Marketing Shop for Brands

Fashion and beauty players get on board

Specs Who (L. to r.) CEO Joe Masi; executive producer Alana Hearn; partner, managing director Colleen Kelly; ecd John Paul Tran What Content marketing agency Where New York Triptent knows a thing or…

How David Maddocks Is Putting a Spring in Cole Haan’s Step

Converse marketing all-star updates a heritage brand

When Nike plunked down $305 million for a slightly down-at-the-heel Converse in 2003, it tasked David Maddocks with getting the brand back in the running. (He did, helping to increase…

Could 3-D Body Scanners Help You Find the Perfect Pair of Jeans?

Peer into the fitting room of the future

A couple of years ago, the apparel industry was abuzz about Me-Ality, a tech startup from Nova Scotia, Canada, with a radical proposition: If 3-D digital scanning booths could size…

3 Ways Prestige Beauty Brands Can Preserve Their Allure in the Digital Age

It's all about balancing style with substance

Beauty is hope. It's about our dreams and aspirations. Yet, as with everything, digital has made reality creep up on it big time. Where beauty brands, especially prestige ones, once…

Agencies Question Old Conflict Policies as Short-Term Projects Rise

Advertising groups will meet this month to tackle constraints

Increasingly, clients are hiring independent agencies on a project basis—with no annual retainer, smaller fees and offers of work that last for as little as a month—almost all with the…

AMC’s Plan for Life After Mad Men

As Don Draper says goodbye, the network looks to 2 Walking Dead series and Better Call Saul

As Charlie Collier, president, gm of AMC, makes the rounds during this year's upfronts, one question keeps popping up over and over again: "What do you have for me now?"…

Advertisement