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This Digital Agency Went From a Spare Bedroom to Winning Awards Grow’s major clients include Google, HBO and Rdio

Specs Who Drew Ungvarsky, owner and creative director What Digital agency Where Norfolk, Va. Ten years ago, a computer science major named Drew Ungvarsky who loved designing and developing started Grow in the spare bedroom…

July 17, 2014, 10:18 AM EDT

Chris Colfer Doesn’t Want to Know What the Internet Thinks of Him The Glee star avoids his own headlines, but loves posting pet pics

Specs Who Chris Colfer Age 24 Accomplishments Star of Fox’s Glee; screenwriter; author of The Land of Stories book series (his latest, A Grimm Warning, was just released) Base Los Angeles What’s the first information…

July 17, 2014, 10:17 AM EDT

How Postwar Beauty Cream Oil of Olay Freshened Up for a New Generation Modernized ads target baby boomers

In 1949, most housewives would have been thrilled if their husbands brought them a bouquet of flowers. Dinah Wulff was extra lucky: One day, Graham Wulff brought home a new…

July 16, 2014, 10:08 AM EDT

Who Exactly Is Seeing Your Pricey Times Square Billboard? Stats on some of the most expensive ad space in the world

Times Square is often called the "crossroads of the world." That may be one reason buying billboard space of any kind in the heart of New York's tourist mecca can…

July 16, 2014, 7:54 AM EDT

Brands Go Digital in Extended Sponsorships With Music Festivals On-site and online activations enhance concert experience

Summer music festivals are sometimes viewed as one-off marketing events that give brands a quick boost in awareness. But new campaigns from Jim Beam, Microsoft and Beats Music are making…

July 15, 2014, 9:12 AM EDT

Heavy Metal Band Tours in a Greyhound in Cinema Ad That Goes to 11 Enjoy rock-star amenities

IDEA: Rock stars are afforded certain, ahem, amenities aboard their multimillion-dollar buses. But Greyhound has some nice on-board features, too, and becomes the touring vehicle of choice for a heavy…

July 15, 2014, 6:22 AM EDT

Social Sharing Has Become the Biggest Thing in Sports Marketing Will digitally connected game experiences be next?

Sports sponsorship is big business. The cash investment —before a brand even activates the sponsorship—is under more scrutiny than ever in corporate boardrooms as shareholders look to drive sales through…

July 15, 2014, 6:06 AM EDT

China’s BlueFocus Seeks to Expand Into U.S. as Profits Grow Digitally focused holding company has ambitious goals

If you want to set up a new industry holding company today, it might look a lot like what BlueFocus chief Oscar Zhao is trying to build: a digitally focused…

July 15, 2014, 6:05 AM EDT

How the World's Top Sports Marketers Learned to Love Mobile, Social and Female Fans Industry's leading execs say rapid evolution is key

The business of professional sports has never been bigger or more complex. Games are seen via multiple media and screens, and are time-shifted. Social and mobile have become first-string players.…

July 15, 2014, 6:03 AM EDT

Is Tim Howard the Perfect Brand Partner? World Cup phenom already has deals with Nike, McDonald's—more on the way?

Following his gutsy performance for Team USA in the FIFA World Cup, goalkeeper Tim Howard is preparing for a big score. The 35-year-old American, who also plays for Everton in England,…

July 14, 2014, 6:31 AM EDT

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