Topic: Magazine Content
Specs Who Anna Kendrick Age 27 Accomplishments Starring in Rapture-Palooza (in theaters June 7) and Drinking Buddies (Aug. 23); played a cappella prodigy Beca Mitchell in last year’s Pitch Perfect Base Los…
Specs Who (l. to r.) Tripp Westbrook, partner, executive creative director; Steve Smith, partner, planning insights; Mark Hall, president, founder; Doug Miller, partner, finance and options What Advertising agency Where Dallas offices Farmers markets…
Mobile devices account for just 15 percent of e-commerce today, but eMarketer estimates that by 2017, one-fourth of online sales will be mobile-based as people conduct more of their lives…
WPP Group, like most rival holding companies, is perfectly willing to acquire a big digital player like AKQA. But with Possible, WPP’s roll up of smaller digital shops, the parent…
Specs Who Meryl Poster Age 48 Gig President of television at The Weinstein Co., New work Launching Rodeo Girls, Supermarket Superstar You’re known as one of the few people in Hollywood that can say “no” to…
The law doesn’t allow for the trademarking of a great view, but there’s nothing wrong with branding it. Just ask the marketing folks at the Empire State Building. The 1931…
Coming soon to NowThis News: native ads and big-name investors. The New York-based startup, which describes itself as a mobile-centric news outlet for millennials, plans this summer to introduce sponsored video…
An obscure piece on The New York Times’ website about Picasso repurposing his canvases by painting over older, abandoned projects was fascinating, at least insofar as stories about master artists…
Now that the Tetris tiles of the 2013–14 TV schedule have dropped into place, a number of intriguing programming showdowns await. With 51 new scripted series slated to premiere in…
Ad Meter: It’s not just for Super Bowl ads anymore. USA Today is expanding its Super Bowl ad-rating platform to other categories of sports media. Ad Meter: The Year in…
