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Topic: Magazine Content

The Year's 10 Most Unforgettable Social Moments in Sports And the brands that took a bite

Thanks to a monumental year in sports that included both the World Cup and Winter Olympics, there were scores of opportunities for marketers and athletes to leave indelible marks via…

January 29, 2015, 12:51 PM EST

Flowchart: How Should You Watch Super Bowl XLIX? And we've got some options for not watching, too

You don't need a big-screen TV to watch Super Bowl XLIX. With the growth of digital platforms, there's plenty of ways to view the game. Whether you're more comfortable keeping…

January 27, 2015, 6:30 PM EST

Rainn Wilson Shares His Favorite Super Bowl Ad (He Just Can't Remember What It's For) Backstrom star can definitely name his top podcasts, though

Specs Who Rainn Wilson Age 49 Claim to Fame Stars as detective Everett Backstrom on the new Fox series Backstrom (Thursdays at 9); co-creator of the SoulPancake website and YouTube channel Base Los Angeles Twitter @rainnwilson What's…

January 27, 2015, 6:00 PM EST

This Agency Lifted Revenue 60% by Mastering Instagram The Movement Strategy's social craftiness garners big results

Specs Who Far left: Christy Pregont, creative director; back left: Jason Mitchell, co-founder; center: Stephen Para, evp, chief growth officer; back right: Nick Hoppe, media strategy director; front right: Eric Dieter,…

January 27, 2015, 6:00 PM EST

This Week's 6 Most Covetable Products to Put a Dent in Your Wallet Including a luxe collaboration from Beats and Fendi

Welcome to Swipe, Adweek's very first lifestyle section where we'll be spotlighting some of the most covetable products around, from high-tech gadgets to fashion accessories to stuff that's just plain…

January 27, 2015, 6:00 PM EST

The War for Winter Time Slots Is Creating Some Truly Odd TV Matchups Will iZombie Feast on Marvel's Agents?

Broadcast networks are pitting their bench players against each other after a particularly poor showing in the fall. Some matchups are anyone's guess, and some are just plain weird. Interestingly,…

January 26, 2015, 8:48 PM EST

Papa John's Will Try to Take 1 Million Pizza Orders During the Super Bowl Game CMO opts for digital campaign over official ad

Pizza and football go hand in hand, so it's no surprise that the Super Bowl has become the ultimate event for pizza brands looking to reach hungry sports fans. But…

January 26, 2015, 8:12 PM EST

The Super Bowl Is Turning Into Digital Advertising's Biggest Day Brands invest in online campaigns, not just TV spots

As Super Bowl audiences demand more second-screen content and as online ad opportunities expand, brands are aggressively growing their presence beyond merely multimillion-dollar TV spots. It's about so much more than…

January 26, 2015, 8:00 PM EST

Q&A: Why McCann's Rob Reilly Still Gets Excited for Super Bowl Ads And how the former CP+B exec is creating a new global creative powerhouse

Specs Who: Rob Reilly New gig: Global creative chairman, McCann Worldgroup Old gig: Worldwide chief creative officer, Crispin Porter + Bogusky Age: 45 Why did you create this year's first "Super Clio," recognizing the best Super Bowl…

January 26, 2015, 5:43 PM EST

Nascar Legends Richard Petty and Dale Earnhardt Loom Large in New Campaign Goodby's spots hype the importance of the Xfinity race series

Stock car legends Richard "The King" Petty and the late Dale "The Intimidator" Earnhardt won the most Nascar season titles with seven apiece—putting them in rarified air among the many…

January 26, 2015, 5:16 PM EST

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