Topic: Madagascar 3
Type
Health Groups to FTC: Claritin Ain't Candy
Movie tie-in shouldn't treat OTC treatment like a treat
Public health advocates are charging that Merck's entertainment product tie-in campaign for children’s Claritin with the movie Madagascar 3 is deceptive and dangerous because it could cause children to confuse…
Draw Something, Like, Say, the Zebra From 'Madagascar 3'
Zynga's popular acquisition scores a big partnership with DreamWorks
Zynga's recently acquired game, Draw Something, which has come under some scrutiny lately for losing 5 million users last April, is focusing on the future and partnering with DreamWorks on…
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