Topic: Madagascar 3

Health Groups to FTC: Claritin Ain't Candy Movie tie-in shouldn't treat OTC treatment like a treat

Public health advocates are charging that Merck's entertainment product tie-in campaign for children’s Claritin with the movie Madagascar 3 is deceptive and dangerous because it could cause children to confuse…

June 20, 2012, 12:42 PM EDT

Draw Something, Like, Say, the Zebra From 'Madagascar 3' Zynga's popular acquisition scores a big partnership with DreamWorks

Zynga's recently acquired game, Draw Something, which has come under some scrutiny lately for losing 5 million users last April, is focusing on the future and partnering with DreamWorks on…

May 24, 2012, 2:32 PM EDT