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Topic: Macy's

JWT's Peter Sherman Rises to Head of North America Agency names Claire Capeci to manage N.Y.

Peter Sherman has made a big impression in just four months as CEO of JWT's New York office—so much so that he has now been promoted. Sherman assumes the role of…

December 19, 2013, 3:08 PM EST

Nearly One-Quarter of Shoppers Plan to Shop on Thanksgiving Black Friday is creeping forward

The day after Thanksgiving is still the official kickoff to the holiday shopping season, but the holiday itself is starting to become the new Black Friday as a growing number…

November 20, 2013, 6:33 AM EST

Michael Kors' Huge 'Likes' Tally Provides Flipside to Rocky Instagram Ads Debut First advertiser on the platform has a lot to dissect

The debut of Instagram ads today seems like an emerging social media case study in the power of the consumer voice—in this case, it's a battle between Instagram's low-threshold Like…

November 1, 2013, 6:31 PM EDT

Michael Kors' First Instagram Ad Gets Instant Complaints High-end watch promo puzzles users

The first brand to run an Instagram ad is Michael Kors, which rolled out a promo for a high-end watch late this morning. And so far, users who are taking…

November 1, 2013, 2:23 PM EDT

This Casino Vet Is Using Customer-Focused Data to Power a New Analytics Practice David Norton is helping agencies be more informed

Specs Who David Norton New gig Evp, integrated customer engagements and analytics, MDC Old gig Chief marketing officer, Caesars Entertainment Age 45 So are you essentially setting up a data consultancy at MDC? My role is…

October 27, 2013, 10:44 PM EDT

Foursquare Ads Are Now Available for All Businesses Marketers can use UGC as creative, too

Foursquare is rolling out its self-service ads for all companies after letting some 800 merchants test the platform in the last two months. The New York-based social-mobile firm has 1.5…

October 14, 2013, 9:01 AM EDT

22 Videos to Get You Pumped for the Fourth of July From Miracle on Ice to Neil Diamond, you'll be ready for your red, white and blue BBQ

It's time for fireworks, poolside drinks, eating just one more hotdog, and, oh yeah, celebrating 237 consecutive years free of British rule. If you're stuck in traffic headed to the…

July 3, 2013, 12:00 AM EDT

MARC Is an Agency That Brings Innovation to Retail Rite Aid and McDonald's

Specs Who Tony Bucci, chairman; and Michele Fabrizi, president and chief executive officer What Advertising agency Where Pittsburgh offices MARC (Marketing Advertising Research Consultants) is known for bringing innovation to marketers like Rite Aid,…

June 6, 2013, 6:33 AM EDT

JCPenney Returns to Sales Strategy Online, but Struggles Persist Retail giant now pitching three deals a day, per researcher

One month after JCPenney fired top exec Ron Johnson and brought Mike Ullman back as CEO, the retailer reportedly says it expects year-over-year Q1 revenues to be down 16 percent…

May 8, 2013, 11:11 AM EDT

Alloy Pitching Novel-Inspired Teen Drama Digital production firm showcases 8 series at NewFront event, including Jane Lynch comedy

Fresh off an acquisition of the video ad network Digital Broadcasting Group, Alloy Digital rolled out a slate of eight original Web series seeking advertisers' support at an art gallery-themed NewFront…

May 1, 2013, 8:33 AM EDT

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