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Topic: Macy's

How Jeff Lewis Is Building a Flawless Lifestyle Empire

Star of Bravo’s Flipping Out says OCD is key to his success

Jeff Lewis, the notorious perfectionist, is late for lunch. It is mid-May, and the Los Angeles-based star of Bravo's Flipping Out is in New York for NBCUniversal's annual upfront presentation…

Hey Retailers, Pinterest Just Got a Whole Lot More Shoppable

'Buy It' button unveiled

Instagrammers aren't the only social media users who are going to see new shopping options after Pinterest just showed off its Buyable Pins. Brands like Macy's, Kate Spade, Cole Haan, Nordstrom and…

Snapchat Is Asking Brands for $750,000 to Advertise and Won't Budge

Some brands balk at paying top dollar for one day of disappearing ads

Snapchat is asking brands for $750,000 a day for its new ads, according to multiple industry sources who have heard the pitch, and some say that's too expensive for the…

Macy's Shifts Its Multicultural Account to a New Shop

Annual media spending is around $40 million

Macy's has found a new home for its multicultural marketing account. New York shop Walton Isaacson has landed the business after a review. Annual media spending is estimated at $40 million. The…

Here's a Look at Instagram's First Beer Ads From Stella Artois

Anheuser-Busch brand markets to millennials

Stella Artois is turning to Instagram during its holiday marketing kick, hoping to appeal to millennial beer drinkers. The Anheuser-Busch brand is the first beer maker to buy ads on…

Big-Box Stores Like Target Think These New Apps Can Defeat Amazon

Can they stop the showrooming monster?

Not so long ago, retailers struggled mightily to direct shoppers away from browsers and over to their newfangled branded apps without much success. This holiday season, however, might prove to…

Macy's Black Friday Marketing Now Includes Facebook Video Ads

Store looks to reach people who missed parade

Macy's plans to run video ads on Facebook to round out its extensive Thanksgiving and Black Friday marketing. It already rules the holiday on live TV with the Macy's Thanksgiving…

Why Broadcast TV Is So Thankful for Thanksgiving

Live shows and turkey draw people to the tube

When network executives and advertisers sit down for Thanksgiving dinner on Thursday, they will have plenty to be thankful for: Thanksgiving Day is now home to four of fall's most-watched…

This Might Be the Best Branded Parenting iPad App of the Year

Stride Rite is ramping up its mobile game

The data points around mobile are simply relentless, and here's the latest stat from Adobe: Smartphones and tablets will account for $1.6 billion in sales on Thanksgiving, Black Friday and…

Here Are Forbes' 50 Most Influential CMOs of 2014

Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

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