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Topic: Macy's

Macy's Mixes Shopping With Social Video to Launch Its Holiday Campaign

Includes Instagram takeovers and full-screen Facebook promos

As one of the biggest holiday marketers, Macy's has an intricate advertising plan mapped out weeks in advance before Thanksgiving. This year, the brand is running three campaigns with different messaging…

Ad of the Day: BBH Gets Nostalgic for Macy's in Salute to the Thanksgiving Day Parade

Grand ad is affecting, but is it too wistful?

Like most of its brick-and-mortar brethren, Macy's has struggled to keep pace in the era of e-commerce, suffering sales slumps that have forced the iconic chain to shutter many of…

Is Omnichannel Marketing Finally Going From Retail Dream to Reality?

Crate and Barrel, Timberland and Macy’s hope so

There's been a flurry of recent developments that suggest retailers this holiday season may summon the nerve to reboot their omnichannel marketing efforts, tapping into Big Data tactics that in…

Is Pokemon Go Finally Making Augmented Reality Mainstream?

Brands like Porsche and State Farm are trying it out

Until Pokemon Go became a viral phenomenon by amassing more than 100 million downloads in a few weeks, augmented reality was confined to tech types and sci-fi fiends. However, thanks…

How Experience Marketing Is Becoming a Crucial Ally for the LGBT Community

Helps make Pride Month highly vocal and visible

Right now, it's Pride Month across the world—prime time for me, my community and our supporters to celebrate, advocate and participate in creating greater change and equality for all. We…

5 Trends That Are Radically Reshaping Shopper Marketing

Brands take retail real-time with VR, beacons and other tactics

Malls are lumbering, claustrophobic dinosaurs, while anchor stores like Macy's and Kohl's are shuttering hundreds of locations. Fresh Direct and Peapod make it easier and quicker to stock a cupboard…

Winning Big Without Losing a Single Client, Carat Is Adweek's U.S. Media Agency of the Year

P&G, Mondelez wins helped make it 'our best year ever'

Apparently, Procter & Gamble likes to keep Doug Ray waiting. But the two always come together in the end. The latest such issue of timing happened last summer when Ray, CEO…

The Donald Trump Decoder: Adweek's Guide to the Man and His Brands

And how they've fared during his controversial candidacy

It comes as little surprise that the most Googled questions about the GOP presidential front-runner include "What did Donald Trump say yesterday?" and "What did Donald Trump say now?" Despite—or…

Why Aren't Christmas Ads as Big a Deal in the U.S. as They Are in the U.K.?

American stores just can't pull our heartstrings like the Europeans can

Like many Americans, Devra Pyrwes has watched the beautifully produced Christmas films posted online by U.K. retailers John Lewis and Sainsbury's. And like many Americans, Pyrwes got emotional watching the…

J. Crew and American Girl Embrace Social Commerce Ads for the Holidays

Retailers continue to bet big on digital

Add J. Crew and American Girl to the list of retailers betting big with their holiday campaigns on ad units launched by Facebook and Instagram. J.Crew bought Instagram ads that include…

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