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Topic: Macklemore

Why Microsoft Is Wrapping Location-Based Ads Around Retail Stores Tests significantly lifted foot traffic

Microsoft plans to open five stores this month to get to its 100th North American location since getting into retail game a few years ago. The tech brand has dramatically…

June 9, 2014, 11:15 AM EDT

Macklemore Gives Surprise Performance on a Bronx Bus to Promote the Grammys And no, he didn't sing 'Thrift Shop'

To help promote the Jan. 26 telecast of the Grammy Awards, Macklemore and Ryan Lewis treated (or perhaps subjected) some Bronx, N.Y., bus riders to a taste of their No.…

January 16, 2014, 9:22 AM EST

YouTube Awards Provides Subscriber Boost—for Some Acts Impact of the show should be clearer over time

Eminem and Taylor Swift were big winners at last night's YouTube Music Awards. Curiously, so were One Direction and PewDiePie—even though neither act was part of the show. According to the…

November 4, 2013, 10:42 AM EST

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