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Topic: Machinima

Machinima Hires New CEO Chad Gutstein

Relax fanboys, the content you love is here to stay

Gaming entertainment portal Machinima has hired Chad E. Gutestein to head its online empire. Gutstein previously was the COO of cable network Ovation, a channel dedicated to the arts. Gutstein told…

Big YouTube Channels Join Forces to Help Drive Ads

Meet GOVA, the Global Online Video Association

The Web video world is getting its own trade organization: GOVA, the Global Online Video Association—a nonprofit group formed with the primary goal of bringing more advertisers to the medium. At…

Machinima CEO Search Heats Up

Former Disney Interactive exec in the mix

News broke a few weeks ago that Machinima is in search of a new CEO. Among those in consideration is John Pleasants, the soon-to-be ex-co-president of Disney Interactive. Sources said that…

Twitch Will Distribute Machinima Content Starting Today

Geek-culture content on a geek-culture platform

In many ways, it’s a perfect marriage of platform and content: Gaming and geek-culture digital network Machinima will add gaming culture hub Twitch to its list of distributors. The partnership…

Machinima Will Have a Second Screen on Your Screen for Xbox One

Game guides will pop up and tell you how to play

This may be a little specific, but did anyone else scour all of Arkham City for those damn Riddler trophies for (clears throat) hours last year? Because I sure did,…

Mortal Kombat: Legacy II Is Fun If You're Just in It for the Fight Sequences

Turn the sound off when people are talking, though

TV execs should take note of how well Mortal Kombat: Legacy II showrunner/director Kevin Tancharoen can do what they're paying millions of dollars for, using in this case what looks…

Season 2 of Machinima's Mortal Kombat Off to a Solid Start

But views fall off after Episode 1

The pressure's on. After Season 1 of Machinima's Mortal Kombat series evolved into a monster hit—to the tune of 70 million views—expectations are high for Season 2, which premiered online last…

Machinima Looks for Repeat Success With Mortal Kombat

Aims to turn page following layoffs

In Web video, can you catch lightning in a bottle more than once? Is  there a such thing as a highly anticipated sequel online? Machinima and Warner Bros. are about to…

Machinima Lays Off 10 Percent of Staff

Second round of cuts in less than a year

A hot medium (Web video) plus a red hot category (gaming) along with plenty of funding from Google should equal big-time success and growth. So why is Machinima cutting jobs for…

YouTube Stars Struggle Mightily Off YouTube

Freddiew, Shay Carl, even Annoying Orange

If you talk to enough folks in the Web video industry these days, you might get the feeling that everybody wants to get off YouTube as fast as they can…

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