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Topic: Machinima

Mortal Kombat: Legacy II Is Fun If You're Just in It for the Fight Sequences

Turn the sound off when people are talking, though

TV execs should take note of how well Mortal Kombat: Legacy II showrunner/director Kevin Tancharoen can do what they're paying millions of dollars for, using in this case what looks…

Season 2 of Machinima's Mortal Kombat Off to a Solid Start

But views fall off after Episode 1

The pressure's on. After Season 1 of Machinima's Mortal Kombat series evolved into a monster hit—to the tune of 70 million views—expectations are high for Season 2, which premiered online last…

Machinima Looks for Repeat Success With Mortal Kombat

Aims to turn page following layoffs

In Web video, can you catch lightning in a bottle more than once? Is  there a such thing as a highly anticipated sequel online? Machinima and Warner Bros. are about to…

Machinima Lays Off 10 Percent of Staff

Second round of cuts in less than a year

A hot medium (Web video) plus a red hot category (gaming) along with plenty of funding from Google should equal big-time success and growth. So why is Machinima cutting jobs for…

YouTube Stars Struggle Mightily Off YouTube

Freddiew, Shay Carl, even Annoying Orange

If you talk to enough folks in the Web video industry these days, you might get the feeling that everybody wants to get off YouTube as fast as they can…

WPP, Comcast Invest in YouTube Network Fullscreen

Company plans to invest in original content, global expansion

Word had leaked recently that the YouTube multi channel network Fullscreen was set to receive a cash infusion from Comcast and former News Corp. chairman Peter Chernin, in the neighborhood…

Did Machinima Just Get Shafted?

Spielberg project is either vindication, or reminder of the pecking order

Microsoft announced last week that it plans to collaborate with Steven Spielberg on an original, live-action series based on the massively popular game Halo. The deal is part of the…

People Don't Use TV Apps, and Mobile Gaming Is Set to Implode

Bold rhetoric from top executives and analysts at CES

If you spent any time walking around the various small cities that the major electronics companies erected last week at CES, you probably noticed how confident their executives were that…

Taco Bell's Digital Guacamole

Dips heartily into social to debut new appetizers

Can apps sell appetizers? Taco Bell aims to fill its digital belly to find out, launching a campaign today to push new appetizer menu items. It combines a hearty mix…

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