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Topic: Machinima

Machinima Rebrands With a TV-Leaning Strategy

It hopes marketers will spend more money on a familiar model

Machinima, a multi-channel network (MCN) pioneer that's come under siege from increased competition, today revealed a robust rebrand to better position itself in the industry. Most importantly, it's building an…

FDA Turns to SkyDoesMinecraft to Create Anti-Smoking PSA

YouTube content creator recently reached 2.1 billion views

When 21-year-old Adam Dahlberg—best known as SkyDoesMinecraft—announced to his parents he was quitting his day job at Subway to pursue creating YouTube videos about the game Minecraft, they were a…

Machinima Hires New CEO Chad Gutstein

Relax fanboys, the content you love is here to stay

Gaming entertainment portal Machinima has hired Chad E. Gutestein to head its online empire. Gutstein previously was the COO of cable network Ovation, a channel dedicated to the arts. Gutstein told…

Big YouTube Channels Join Forces to Help Drive Ads

Meet GOVA, the Global Online Video Association

The Web video world is getting its own trade organization: GOVA, the Global Online Video Association—a nonprofit group formed with the primary goal of bringing more advertisers to the medium. At…

Twitch Will Distribute Machinima Content Starting Today

Geek-culture content on a geek-culture platform

In many ways, it’s a perfect marriage of platform and content: Gaming and geek-culture digital network Machinima will add gaming culture hub Twitch to its list of distributors. The partnership…

People Don't Use TV Apps, and Mobile Gaming Is Set to Implode

Bold rhetoric from top executives and analysts at CES

If you spent any time walking around the various small cities that the major electronics companies erected last week at CES, you probably noticed how confident their executives were that…

Taco Bell's Digital Guacamole

Dips heartily into social to debut new appetizers

Can apps sell appetizers? Taco Bell aims to fill its digital belly to find out, launching a campaign today to push new appetizer menu items. It combines a hearty mix…

Machinima Preps for Season 2 of Mortal Kombat

Warner Bros.-produced hit coming this spring

There’s no such thing as appointment TV, or a "must buy" in the digital video world—yet. But Machinima thinks it might have the closest thing in Mortal Kombat, and the…

Machinima Scores With Battlestar Prequel

SyFy-produced Blood and Chrome off to hot start

SyFy broke the hearts of millions of Battlestar Gallactica fans when the network elected not to move forward with the prequel series Blood & Chrome. It may soon have to…

Are Views From YouTube’s TrueView Ads True Views?

Some grumble about rankings, others cheer

YouTube channel rankings are fast becoming the newest obsession among the Web video crowd. And while those rankings have brought a lot of excitement to the burgeoning medium, they’re also causing…

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