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Topic: Mac

5 Comic-Con Brand Partnerships That Make Actual Sense Some companies make perfect sidekicks

There are plenty of brand activations at Comic Con, but quite a few of them just seem desperate. "Who can we get to help pay for this?" many clearly ask…

July 26, 2014, 1:57 PM EDT

Apple Takes Shots at Microsoft With iPad Air, Software Execs say what they really think of rivals

Apple lobbed a barrage of Air to surface missiles in Microsoft’s direction today. Apple executives—led by CEO Tim Cook—at today’s keynote event to unveil the iPad Air took every opportunity to…

October 22, 2013, 4:25 PM EDT

Carine Roitfeld Talks About Leaving Condé Nast The former Vogue Paris editor on her newest obsessions

Carine Roitfeld hasn’t slowed down since ending her decade-long editorship of Vogue Paris last year. She launched the magazine CR Fashion Book, collaborated with MAC on a cosmetics collection, was…

February 26, 2013, 6:15 AM EST

MAC Puts Female Bodybuilder in a Cosmetics Ad Jelena Abbou strikes 'a powerful pose'

Ninety-nine percent of female fashion and body-related advertising hews to the same basic Western expression of ideal feminine beauty—i.e., slim to the point of waifish. Not this MAC cosmetics ad.…

January 9, 2013, 2:32 PM EST

Iconic Icons Susan Kare, the former Apple designer behind the 'Happy Mac' icon, discusses a well-designed life

Anyone ever give you a virtual kiss on Facebook? Ever find yourself face to face with Apple's once-ubiquitous "Happy Mac" icon? You have Susan Kare to thank. The pioneering digital…

November 15, 2011, 6:29 AM EST

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