Topic: M&A

Dentsu Aegis Aggressively Expands by Adding 3 More Agencies

The Tokyo-based company is now a force in Mexico

2016 is shaping up as a busy year for Dentsu Aegis Network on the mergers and acquisitions front. This week alone, the Tokyo-based holding company made three notable agency deals. In…

AKQA Acquires App Agency Potato

The deal brings WPP closer to 'frenemies' like Google

Recent merger and acquisition activity has mainly taken one of two forms. On one hand, consulting and technology firms seeking CMO dollars have gobbled up ad shops. Examples include Deloitte's acquisition…

The Olson Agency Name Is Going Global as the Marketing Division of Its Parent Company

ICF Olson has 800 staffers in 14 offices

In case you had any doubt that tech-driven consulting firms are becoming major players in the ad agency world, this week has provided two prime examples. Yesterday, we learned that Deloitte…

Deloitte Acquires Acclaimed San Francisco Creative Shop Heat

Move highlights a new era of agency ownership

One reason the agency acquisition market has been so hot is the desire of nontraditional buyers, such as technology and consulting firms, to add marketing muscle and compete for project…

What Happens When Agency Mergers and Acquisitions Disappoint?

Benefits of going it alone can outweigh risks

The lifeblood of the ad business has always been entrepreneurs who sell their businesses and energize industry holding companies. While the promise of personal wealth, resources and global expansion are a…

Acquiring a Social Agency Is Sounding Less Sexy by the Month

Analytics, mobile and even direct are becoming hotter targets

Social media marketing is generating lots of buzz for brands, but interest in acquiring shops that specialize in it is another story. In the annual survey of marketing, media and tech…

Yahoo Officially Acquires Tumblr for $1.1 Billion

Board approved deal on Sunday

Yahoo’s is spending over a billion to nab Tumblr. The deal received board approval on Sunday, according to and The Wall Street Journal. And now Yahoo CEO Marissa Mayer has confirmed…

Microsoft Would Reportedly Pay $1 Billion for Nook's Digital Assets

Company plans to discontinue its Android tablets

Microsoft is willing to pay $1 billion for Nook Media's digital assets, Tech Crunch reported, citing internal company documents. Since the story broke early today, Barnes & Noble shares jumped 18…

AOL Earnings Solid as Company Tries to Reinvent Itself

Advertising sees growth, but investors question reliance on dial-up

AOL posted solid first-quarter earnings today as it continues its turnaround. The media company's brand business is on somewhat shaky footing as AOL continues to profit mostly from a declining dial-up platform. Overall…

PwC: Digital Consumption Driving Media Dealmaking

Demand for spectrum, streaming content at core of investment activity

Companies in the media industry are making investments to keep up with consumers' shift to digital consumption, according to PricewaterhouseCoopers' newly released 2013 U.S. deal insights for the entertainment, media…