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Topic: Lysol

Lysol Buys Ad Around Google Searches for 'Ebola' Exploiting public fear?

Lysol capitalized on the recent Ebola scare by purchasing a sponsored placement on Google searches for "Ebola," Motherboard reported.  The publication noted Tuesday that Lysol's paid ad appeared at the top of…

October 29, 2014, 12:43 PM EDT

Reckitt Benckiser Reviews Its Global Media Account Expects to complete the process by year's end

Reckitt Benckiser has launched a global review of its media planning and buying business. The review encompasses both traditional and digital media buying. A global media spending figure was not immediately…

August 2, 2013, 10:20 AM EDT

Parenting Content, Big Brands Find Way Onto TV, Movie-Sharing Sites Some blame exchanges; Healthination says it was hacked

What do the advertisers Lysol, Resolve and NuvaRing, along with the Web shows Parenthood Today and Girl Talk have in common? Well, they’re probably targeted at women. And they’ve all…

July 10, 2013, 12:12 AM EDT

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