Topic: Lyft

Here Are the Nominees for the Second Annual #Femvertising Awards

Nods to Bud Light, Brawny, Under Armour and more

SheKnows Media has released its list of nominees for the second annual #Femvertising Awards, honoring brands that have worked to challenge gender stereotypes. As part of the company's BlogHer conference it announced…

Want to Ride in the Ecto-1 Car From Ghostbusters? Try Lyft

Promotion also ties in with Twinkie, Hi-C

If you've ever dreamed of riding in one of the Cadillacs from the 1984 Ghostbusters movie, this week could be your chance. As part of a promotion around the July 15…

Shaquille O’Neal Goes Undercover As an Unusually Tall Lyft Driver in New Digital Spot

Are riders surprised at the big reveal?

Would you recognize Shaquille O'Neal if he was your Lyft driver? To spoof riders in Atlanta, the ride-sharing app planted a camera in the front of a car and dressed up…

Lyft Creates a Surreal, Circus-Themed Driving Scene in Its First National TV Campaign

Hopes to cut through the chaos of travel

Imagine you're stuck in summer traffic underneath a humid overpass. A booted car clunks its way along in front of you, while a group of men and women who had…

Facebook's Chat App Won't Be an Overnight Sensation for E-commerce Players

Messenger has sales potential, but it will take time

Facebook and KLM revealed Wednesday that the airline's customers can get flight confirmation, access boarding passes, receive check-in reminders and view flight status updates via Facebook Messenger. Through April 20, users…

How the Self-Driving Car Is Turning Detroit and Silicon Valley Into BFFs

GM-Lyft deal marks shift in competition

General Motors today revealed that it's investing $500 million in the car-service app Lyft in a measure that is designed to empower them to beat their competitors to the self-driving…

Verizon Is Giving Away Tons of Free Stuff on One of the Year's Biggest Travel Days

‘Thanksgetting’ offers Wi-Fi, Amazon downloads

Even if you're excited to cram stuffing and turkey down your gullet tomorrow, traveling with the 47 million other people expected to do so this Thanksgiving can be exhausting. Enter: Verizon.…

So, This Is Happening: Lyft Will Offer Justin Bieber's New Album for Half Price

The ride-sharing app goes pop

Both Lyft and Uber like to pontificate about how consumers will someday use their mobile apps for all kinds of things involving cars—not just rides. Now, Lyft is taking a…

Twitter Is Now Letting Apps Advertise With Video

Previews mean more downloads

Twitter's video ads are looking for a little more action. For the first time, the microblogging platform is allowing advertisers to drive app installs directly from promoted videos, the company…

Inspiring or Insulting? Lyft's Unusual Offer to Small Shops in Its Review Gets Mixed Reaction

Some are not amused

The ride-hailing service Lyft is offering a slot in its search for a lead creative agency to a small shop that can prove its worth. And some firms are responding…