Topic: Lyft

24 Hours in Advertising: Wednesday, Jan. 28, 2015 GoDaddy pulls Super Bowl ad, Pierce Brosnan bonds with Kia and Newcastle goes brand crazy

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: GoDaddy pulls its Super Bowl ad Less than 24 hours after releasing its…

January 27, 2015, 6:33 PM EST

Uber Debuts Taxi App in South Korea, but Is It Legal? Plagued by regulatory concerns

Taxi app company Uber continues to make inroads in Asian markets, signing up independent cab drivers in Seoul, South Korea, despite regulatory pushback from the country's transport ministry and local…

October 23, 2014, 11:05 AM EDT

SheTaxis App Lets Women Hail Female Drivers Ride-share app carves out niche concept

The latest entrant in the increasingly contested taxi and ride-share space is going niche. According to a report in The New York Times, the app-based service called SheTaxis will allow women…

September 8, 2014, 4:24 PM EDT

Uber Partners With Casper for Mattress Delivery on Labor Day Weekend App is transitioning to marketing platform

A new partnership between Uber and mattress company Casper this weekend highlights how the app is increasingly becoming a advertising platform for brands. The Labor Day Sleep on Demand campaign runs…

August 28, 2014, 2:24 PM EDT

Lyft Hopes to Accelerate With First Integrated Ad Campaign Ride-sharing mobile app targets two western cities

For the next three months, Lyft will run digital and out-of-home advertising in hopes of capturing a greater foothold in San Diego and Denver. It's the brand's first campaign that…

August 21, 2014, 8:43 AM EDT

Hailo Goes Guerilla to Take On Uber and Lyft as Ride-Sharing War Heats Up Debuts campaign in NYC, Chicago and Toronto

Hailo, which helps consumers flag taxis, is embarking on a guerilla marketing campaign today in New York, Chicago and Toronto. For each city, the mobile app has hired a team…

August 14, 2014, 11:39 AM EDT

GetTaxi Nabs Another $150 Million in Funding Ride-share apps are booming, and there's infighting

GetTaxi—a consumer taxi app that has seen success in cities in Israel, Russia and the U.K.—launched in the United States this week, in New York, and secured an additional $150…

August 13, 2014, 5:09 PM EDT

It's Uber Vs. Lyft in the Battle of New Carpool Apps Is the market big enough for two similar players?

Need a ride? Car service tech startups Lyft and Uber are launching eerily similar rideshare programs. Lyft Line will match riders who use its app and are traveling in the same…

August 6, 2014, 4:42 PM EDT