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Topic: Lyft

Inspiring or Insulting? Lyft's Unusual Offer to Small Shops in Its Review Gets Mixed Reaction

Some are not amused

The ride-hailing service Lyft is offering a slot in its search for a lead creative agency to a small shop that can prove its worth. And some firms are responding…

This Startup Plans to Sell Advertising in Uber and Lyft Cars

Viewswagen will work one-on-one with drivers

As ridesharing apps like Uber and Lyft gain national traction, many have speculated about how brands will tap into the transportation companies' advertising potential. Already, marketers like Starwood Hotels and…

Lyft CEO: We Are Learning From Uber's Global Expansion Problems

'I don't think their strategy is working,' Logan Green says at SXSW

In a South by Southwest keynote discussion today about the ride-sharing economy, Lyft CEO Logan Green said that when his brand goes global, it's going to do it after closely…

How Lyft's CEO Plans to Overtake Uber in the Ride-Sharing Race

Logan Green's triumphant return to SXSW

Hey, look. There's that Zimride dude, Logan Green, in the South by Southwest program. Remember him? How did he get there? For those of you who happened to meet Green during…

5 Austin Destinations Worth a Lyft

10-gallon hats and world-class ribs are just a ride away

Making your way to Austin, Texas, for SXSW? Lyft is gearing up to provide your rides. As the official ride-hailing partner of this year’s festival, Lyft can take you to…

24 Hours in Advertising: Wednesday, Jan. 28, 2015

GoDaddy pulls Super Bowl ad, Pierce Brosnan bonds with Kia and Newcastle goes brand crazy

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: GoDaddy pulls its Super Bowl ad Less than 24 hours after releasing its…

Uber Debuts Taxi App in South Korea, but Is It Legal?

Plagued by regulatory concerns

Taxi app company Uber continues to make inroads in Asian markets, signing up independent cab drivers in Seoul, South Korea, despite regulatory pushback from the country's transport ministry and local…

SheTaxis App Lets Women Hail Female Drivers

Ride-share app carves out niche concept

The latest entrant in the increasingly contested taxi and ride-share space is going niche. According to a report in The New York Times, the app-based service called SheTaxis will allow women…

Uber Partners With Casper for Mattress Delivery on Labor Day Weekend

App is transitioning to marketing platform

A new partnership between Uber and mattress company Casper this weekend highlights how the app is increasingly becoming a advertising platform for brands. The Labor Day Sleep on Demand campaign runs…

Lyft Hopes to Accelerate With First Integrated Ad Campaign

Ride-sharing mobile app targets two western cities

For the next three months, Lyft will run digital and out-of-home advertising in hopes of capturing a greater foothold in San Diego and Denver. It's the brand's first campaign that…

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