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Topic: luxury brands

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Rich People Are Less Loyal to Specific Brands An opportunity for marketers

The rich may have more money than the rest of us, but if you think they're all alike, you would be wrong. Shullman Research Center's Luxury and Affluence Monthly Pulse…

April 10, 2013, 6:38 AM EDT

How Rolex Runs on Autopilot Educating is no longer necessary

If there’s a branding equivalent of reaching nirvana, Rolex has done it. The 108-year-old brand is so famous, so coveted, it’s virtually synonymous with the luxury watch category, if not…

April 3, 2013, 6:39 AM EDT

Perspective: Denim for Dudes Ignoring the herd of pricey, designer labels, Lee jeans stays authentic

Blue jeans, that most American article of clothing, first appeared on the scene in 1873, when a dry-goods merchant named Levi Strauss began selling “waist overalls”—extra-tough work trousers fastened together…

November 29, 2012, 7:01 AM EST

'Du Jour' Aims to Stand Out From Luxury Pack New title launches with one-percenters in mind

Do you find Town & Country a bit too mass-market? Bored by the exotic locales in Departures? If you’re looking for a new spin on the uber-luxe glossy, Du Jour,…

August 13, 2012, 1:27 PM EDT

Forbes Relaunches Luxury Lifestyle Title 'ForbesLife' New magazine will be available on newsstands

Twenty-two years after launching its luxury lifestyle supplement ForbesLife, Forbes Media is revamping the title. The magazine previously was available to subscribers only, but in its newest incarnation, it will…

March 26, 2012, 1:53 PM EDT

The Alpha Goddess Open to anything, including technology

With age comes wisdom—at least, for a certain segment of been-there-done-that women. Employed, moneyed and content, this 55-to-64-year-old knows what she wants and, better yet, has the means to get…

February 27, 2012, 12:31 AM EST

Middle East Meets Western Brands NYC artist employs luxury brand logos to make a geopolitical statement

Luxury American and European brands most often inspire consumers to pull out their credit cards. But in the case of Eric Parnes, they simply inspire, period. Parnes, 31, an artist of…

July 8, 2011, 4:06 PM EDT

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