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Condé Nast, Publicis, Google Launch Luxury Agency La Maison Vogue design director to oversee content creation

Condé Nast is lending its luxury know-how to a new venture with Publicis Worldwide and Google. Called La Maison, the service will provide luxury clients with consumer insights, content and…

June 19, 2014, 11:03 AM EDT

TBWA Will Create Global Ads for Sotheby's London office lands assignment without a pitch

It has been a busy 18 months for luxury players and ad agencies. First, Christie's hired Bartle Bogle Hegarty, then Tiffany tapped Ogilvy & Mather, and now Sotheby's has hired…

June 11, 2014, 5:20 PM EDT

Condé Nast Traveler Is Set to Unveil a Fresh New Look Dumping travel-guide approach for lifestyle focus

When Condé Nast artistic director Anna Wintour tapped Pilar Guzmán to lead Condé Nast Traveler last September, it was clear that a more stylish sensibility was coming to the sleepy…

February 9, 2014, 9:09 PM EST

W Targets Emerging Markets With Global Style Guide Issue introduces consumers to history of luxury brands

This month, W magazine is extending its reach with the debut of its first Global Style Guide, a special edition publication that will be distributed internationally in hopes of reaching…

November 1, 2013, 2:56 PM EDT

At New York’s Posh St. Regis Hotel, the Marketing Is the View And landmarked French windows don't hurt

In a dynamic city like New York where the skyline is a perpetual work in progress, a hotel—even an elegant hotel—seldom gets to stand for more than a few decades.…

October 30, 2013, 9:52 PM EDT

The Iconic Journey of the Louis Vuitton Trunk The luggage that lasted 100 years

Though nobody was around to notice it, the world of luxury changed forever on a dingy Paris afternoon in 1837 when a 16-year-old boy, having walked 300 miles from the…

October 16, 2013, 10:25 PM EDT

Coach: We’re a Lifestyle Brand Not just pricey purses anymore

At a time when Versace is selling kids’ clothes and Oscar de la Renta just introduced a line of stationery, it’s clear that luxury brands are moving quickly past their…

September 30, 2013, 9:50 PM EDT

Luxury Resellers Are Giving Fashion a Second Life The burgeoning market for 'pre-loved' goods

Jaclyn Shanfeld became a fashion entrepreneur by accident. After snapping off a heel while rushing to a bar mitzvah in Beverly Hills, she hobbled into the local Fred Segal boutique…

September 2, 2013, 10:15 PM EDT

Orient Express Makes Quick Stop in New Patek Philippe Ad How one luxe brand can advertise another

For the benefit of those with a little extra spending cash lying around, a one-way ticket from Paris to Istanbul on the Venice-Simplon Orient Express now costs $10,340. You certainly…

July 11, 2013, 6:47 AM EDT

Rich People Are Less Loyal to Specific Brands An opportunity for marketers

The rich may have more money than the rest of us, but if you think they're all alike, you would be wrong. Shullman Research Center's Luxury and Affluence Monthly Pulse…

April 10, 2013, 6:38 AM EDT

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