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Topic: luxury brands

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Can Cadillac Move Back Into the Luxury Lane? CMO Uwe Ellinghaus makes a brand-new start of it in old New York

When Cadillac announced last fall that it was leaving Detroit for New York's SoHo district, critics groused that the 113-year-old nameplate was desperate for some hipster chic to rub off.…

February 24, 2015, 12:00 AM EST

How an Ordinary Coat Lining Became Fashion’s Most Stylish Scarf The checkered past of Burberry’s perfect plaid

As the story goes, the invention of fashion's nattiest scarf was a complete accident. In 1967, the manager of Burberry's Paris store was arranging a group of the brand's signature…

February 24, 2015, 12:00 AM EST

Here Is the Captivating Ad Format Facebook Hopes Will Wow Its Users Subtly animated cinemagraphs are practically hypnotic

What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your…

February 10, 2015, 12:00 AM EST

Why the Gucci Loafer Is a Shoe-In for the World's Swankest Slip-On An iconic accessory that's as comfortable and stylish as ever

On the World of Gucci Web page, visitors can shop the collection, watch runway videos, visit the Gucci Pet page and click through a slideshow that shows just how big…

February 4, 2015, 12:00 AM EST

Luxury Brands Are Still Casting a Leery Eye Toward Social Media Apple, Rolex and Monocle love their exclusive appeal, but to what end?

While scores of marketers practically bear-hugged Facebook and Twitter when they first launched, seeing these social platforms as an opportunity to reach the masses, luxury brands stayed mostly out of…

November 2, 2014, 11:01 PM EST

How Tiffany’s Iconic Box Became the World’s Most Popular Package This robin’s egg blue is trademarked

For the sake of you intellectual-property aficionados out there, the color is No. 1837 on the Pantone Matching System chart. It is not commercially available; since a 1998 filing with…

September 22, 2014, 7:28 AM EDT

Want to Spot Rich People? Head to Walmart Why wealthy shoppers are slumming it

It’s a statistical fact that wealthy shoppers rave about the pampering they receive at upscale retailers like Neiman Marcus, Lord & Taylor and Barneys. But here’s a question to ponder:…

July 11, 2014, 12:23 PM EDT

Condé Nast, Publicis, Google Launch Luxury Agency La Maison Vogue design director to oversee content creation

Condé Nast is lending its luxury know-how to a new venture with Publicis Worldwide and Google. Called La Maison, the service will provide luxury clients with consumer insights, content and…

June 19, 2014, 11:03 AM EDT

TBWA Will Create Global Ads for Sotheby's London office lands assignment without a pitch

It has been a busy 18 months for luxury players and ad agencies. First, Christie's hired Bartle Bogle Hegarty, then Tiffany tapped Ogilvy & Mather, and now Sotheby's has hired…

June 11, 2014, 5:20 PM EDT

Condé Nast Traveler Is Set to Unveil a Fresh New Look Dumping travel-guide approach for lifestyle focus

When Condé Nast artistic director Anna Wintour tapped Pilar Guzmán to lead Condé Nast Traveler last September, it was clear that a more stylish sensibility was coming to the sleepy…

February 9, 2014, 9:09 PM EST

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