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Topic: luxury brands

Type
Luxury Brands Are Still Casting a Leery Eye Toward Social Media Apple, Rolex and Monocle love their exclusive appeal, but to what end?

While scores of marketers practically bear-hugged Facebook and Twitter when they first launched, seeing these social platforms as an opportunity to reach the masses, luxury brands stayed mostly out of…

November 2, 2014, 11:01 PM EST

How Tiffany’s Iconic Box Became the World’s Most Popular Package This robin’s egg blue is trademarked

For the sake of you intellectual-property aficionados out there, the color is No. 1837 on the Pantone Matching System chart. It is not commercially available; since a 1998 filing with…

September 22, 2014, 7:28 AM EDT

Want to Spot Rich People? Head to Walmart Why wealthy shoppers are slumming it

It’s a statistical fact that wealthy shoppers rave about the pampering they receive at upscale retailers like Neiman Marcus, Lord & Taylor and Barneys. But here’s a question to ponder:…

July 11, 2014, 12:23 PM EDT

Condé Nast, Publicis, Google Launch Luxury Agency La Maison Vogue design director to oversee content creation

Condé Nast is lending its luxury know-how to a new venture with Publicis Worldwide and Google. Called La Maison, the service will provide luxury clients with consumer insights, content and…

June 19, 2014, 11:03 AM EDT

TBWA Will Create Global Ads for Sotheby's London office lands assignment without a pitch

It has been a busy 18 months for luxury players and ad agencies. First, Christie's hired Bartle Bogle Hegarty, then Tiffany tapped Ogilvy & Mather, and now Sotheby's has hired…

June 11, 2014, 5:20 PM EDT

Condé Nast Traveler Is Set to Unveil a Fresh New Look Dumping travel-guide approach for lifestyle focus

When Condé Nast artistic director Anna Wintour tapped Pilar Guzmán to lead Condé Nast Traveler last September, it was clear that a more stylish sensibility was coming to the sleepy…

February 9, 2014, 9:09 PM EST

W Targets Emerging Markets With Global Style Guide Issue introduces consumers to history of luxury brands

This month, W magazine is extending its reach with the debut of its first Global Style Guide, a special edition publication that will be distributed internationally in hopes of reaching…

November 1, 2013, 2:56 PM EDT

At New York’s Posh St. Regis Hotel, the Marketing Is the View And landmarked French windows don't hurt

In a dynamic city like New York where the skyline is a perpetual work in progress, a hotel—even an elegant hotel—seldom gets to stand for more than a few decades.…

October 30, 2013, 9:52 PM EDT

The Iconic Journey of the Louis Vuitton Trunk The luggage that lasted 100 years

Though nobody was around to notice it, the world of luxury changed forever on a dingy Paris afternoon in 1837 when a 16-year-old boy, having walked 300 miles from the…

October 16, 2013, 10:25 PM EDT

Coach: We’re a Lifestyle Brand Not just pricey purses anymore

At a time when Versace is selling kids’ clothes and Oscar de la Renta just introduced a line of stationery, it’s clear that luxury brands are moving quickly past their…

September 30, 2013, 9:50 PM EDT

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