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Topic: luxury brands

Why YouTube Is a More Important Platform Than Snapchat for Luxury Brands

High-end marketers lag behind in digital

Even as brands like Burberry, Chanel and Louis Vuitton are building buzz via Snapchat with videos and posts that target millennials, luxury marketers should be wary about going all-in on…

As Luxury Brands Embrace Data, Will They Use It Like a Butler or a Stalker?

Personal info is fueling new levels of service, but backlash could be swift

The secret to the luxury dollar today is what consumers do, not what they own. This shift in luxury spending makes brands reconsider their own articulation of value and the…

This N.Y. Shop Helps Global Brands Make an Entrance in the U.S.

The Halo Group looks for the perfect marketing mix

Specs Who [L. to r.] CEO Linda Passante, CSO Mark Sutter, costumed Adweek fan and ecd Mike Gambino What Branding and marketing communications agency Where New York The Halo Group specializes in introducing global…

How Jean Patou Squeezed 10,600 Jasmine Flowers Into a 1.6-Ounce Bottle

The story of Joy, the costliest perfume you can buy

Henri Alméras, the legendary perfumer of Grasse, stared contemptuously at designer Jean Patou and his confidant Elsa Maxwell, the plumpish society columnist from America. It was 1930, and the pair…

Why Older Women Are the New It-Girls of Fashion

Brands like Kate Spade, Céline and L'Oréal are tapping into the 'silver economy'

This past January, French fashion house Céline set the Internet abuzz with the release of its spring 2015 print campaign. The ads quickly went viral, blazing a path across Instagram,…

Can Cadillac Move Back Into the Luxury Lane?

CMO Uwe Ellinghaus makes a brand-new start of it in old New York

When Cadillac announced last fall that it was leaving Detroit for New York's SoHo district, critics groused that the 113-year-old nameplate was desperate for some hipster chic to rub off.…

How an Ordinary Coat Lining Became Fashion’s Most Stylish Scarf

The checkered past of Burberry’s perfect plaid

As the story goes, the invention of fashion's nattiest scarf was a complete accident. In 1967, the manager of Burberry's Paris store was arranging a group of the brand's signature…

Here Is the Captivating Ad Format Facebook Hopes Will Wow Its Users

Subtly animated cinemagraphs are practically hypnotic

What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your…

Why the Gucci Loafer Is a Shoe-In for the World's Swankest Slip-On

An iconic accessory that's as comfortable and stylish as ever

On the World of Gucci Web page, visitors can shop the collection, watch runway videos, visit the Gucci Pet page and click through a slideshow that shows just how big…

Luxury Brands Are Still Casting a Leery Eye Toward Social Media

Apple, Rolex and Monocle love their exclusive appeal, but to what end?

While scores of marketers practically bear-hugged Facebook and Twitter when they first launched, seeing these social platforms as an opportunity to reach the masses, luxury brands stayed mostly out of…

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