Advertisement

Topic: luxury

The Real Reason Apple Is Crashing the Luxury Party

Long dismissed as fleeting, tech is energizing the world of style

After attending a recent party in Paris, Alber Elbaz, creative director of luxury fashion house Lanvin, was perusing photos of the glitzy affair when he was struck by one particular…

Why Neiman Marcus Is a Fan of South by Southwest

Luxury retailer teams with hot music acts to 'Make Some Noise' in Austin

Neiman Marcus rocked the house at last year's SXSW—and the luxury retailer returns to Austin, Texas, this year as part its "Make Some Noise" initiative, celebrating women who "rock" in…

How Apple Became China's Most Coveted Luxury Brand

Lavish status symbols are giving way to the fusion of form and function

When a Chinese publishing group recently released its consumer survey of the luxury market in China, the top ranking wasn't held by a brand like Chanel, Louis Vuitton or Hermes. Instead,…

Study Finds Mercedes Advertising Outperforms Competitors Across the Board

Asked users to respond to 250,000 ads in print, digital and TV

Over the past few months, Mercedes' digital team has nimbly worked a number of social platforms to build brand awareness. But a new study launching today from Phoenix Marketing International…

How Having Higher Income Affects How Men Spend and Consume Media

Rich guys are more likely to see newspaper, TV ads

Men tend to spend money on the same goods and services regardless of wealth, but the rich are roughly twice as likely to take a luxury vacation and eat organic,…

How the Fashionable Miss Dior Devolved Into a Mass-Market Perfume for Millennials

The smell of branding gone bad

A green chypre laced with patchouli, Miss Dior was somehow both well-mannered and seductive. The Guerry Colas-designed bottle managed the same feat. A testament to Miss Dior’s enduring appeal, this ad required no messaging beyond the name…

Beauty, Not Bling, Brings in the Fashion Bucks

Refinery29 says utility is a big sales driver

What do millennial women want? Jewelry, and especially engagement rings, according to Refinery29. In March alone, the fashion portal attributed a whopping 4 million pageviews to the sparkly bands. That’s not…

Millionaires' Perceptions of Wealth Skew by Age

More than 20 million people have very fat wallets

What does a million bucks buy you? Millennials may find it brings with it a sense of optimism and the financial freedom to spend more freely. If you're a baby…

How the Rich Spend Their Money

Luxury marketers, take note

Rich people don't all see the world the same way. A report by Shullman Research Center found big differences in the attitudes of those earning $500,000 or more per year…

Baume & Mercier Has Mastered the Combo of Elegant and Laid-Back

Marketing lifestyle and product together isn’t always easy for watch brands

While it might seem like the makers and sellers of wristwatches have a comparatively easy time marketing their wares, it’s actually tougher than it looks. The big problem is that…

Advertisement