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Topic: luxury

Celebrity Cruises CMO on Marketing the Luxury of the Seas to Landbound Foodies

Peter Giorgi discusses first Food & Wine Classic sponsorship

It's the second day of the weekend-long Food & Wine Classic in Aspen, and Peter Giorgi, the new chief marketing officer of Celebrity Cruises, has just flown in from Helsinki…

Fashion Brands, Long Focused on Excess, Are Finally Waking Up to Sustainability

Can eco-friendly startups shift industry values?

When Yael Aflalo, founder of buzzy fashion retailer Reformation, experienced first-hand the scale of Chinese pollution, she made a decision. Today, her company has a near-religious focus on reducing waste…

As Luxury Brands Embrace Data, Will They Use It Like a Butler or a Stalker?

Personal info is fueling new levels of service, but backlash could be swift

The secret to the luxury dollar today is what consumers do, not what they own. This shift in luxury spending makes brands reconsider their own articulation of value and the…

How James Bond Made the Submariner Rolex’s Coolest, Most Recognized Watch

With devotees from Steve McQueen to Adam Levine

One of the classic moments from the James Bond films takes place in the first few minutes of 1964's Goldfinger. Having wiggled out of his wet suit, Sean Connery steps…

Jaguar Wants to Be an Attainable Luxury Brand, and It Shows in Its New Model's Price

XE sedan starts at $34,900

Jaguar wants to be a carmaker everyone can like, not just villains, and one more people can afford. The brand also wants to move beyond the bad-boy image it's embraced in…

The Real Reason Apple Is Crashing the Luxury Party

Long dismissed as fleeting, tech is energizing the world of style

After attending a recent party in Paris, Alber Elbaz, creative director of luxury fashion house Lanvin, was perusing photos of the glitzy affair when he was struck by one particular…

Why Neiman Marcus Is a Fan of South by Southwest

Luxury retailer teams with hot music acts to 'Make Some Noise' in Austin

Neiman Marcus rocked the house at last year's SXSW—and the luxury retailer returns to Austin, Texas, this year as part its "Make Some Noise" initiative, celebrating women who "rock" in…

How Apple Became China's Most Coveted Luxury Brand

Lavish status symbols are giving way to the fusion of form and function

When a Chinese publishing group recently released its consumer survey of the luxury market in China, the top ranking wasn't held by a brand like Chanel, Louis Vuitton or Hermes. Instead,…

Study Finds Mercedes Advertising Outperforms Competitors Across the Board

Asked users to respond to 250,000 ads in print, digital and TV

Over the past few months, Mercedes' digital team has nimbly worked a number of social platforms to build brand awareness. But a new study launching today from Phoenix Marketing International…

How Having Higher Income Affects How Men Spend and Consume Media

Rich guys are more likely to see newspaper, TV ads

Men tend to spend money on the same goods and services regardless of wealth, but the rich are roughly twice as likely to take a luxury vacation and eat organic,…

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