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Topic: luxury

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How Having Higher Income Affects How Men Spend and Consume Media Rich guys are more likely to see newspaper, TV ads

Men tend to spend money on the same goods and services regardless of wealth, but the rich are roughly twice as likely to take a luxury vacation and eat organic,…

September 10, 2014, 9:17 AM EDT

How the Fashionable Miss Dior Devolved Into a Mass-Market Perfume for Millennials The smell of branding gone bad

A green chypre laced with patchouli, Miss Dior was somehow both well-mannered and seductive. The Guerry Colas-designed bottle managed the same feat. A testament to Miss Dior’s enduring appeal, this ad required no messaging beyond the name…

July 1, 2014, 11:27 PM EDT

Beauty, Not Bling, Brings in the Fashion Bucks Refinery29 says utility is a big sales driver

What do millennial women want? Jewelry, and especially engagement rings, according to Refinery29. In March alone, the fashion portal attributed a whopping 4 million pageviews to the sparkly bands. That’s not…

May 12, 2014, 6:39 AM EDT

Millionaires' Perceptions of Wealth Skew by Age More than 20 million people have very fat wallets

What does a million bucks buy you? Millennials may find it brings with it a sense of optimism and the financial freedom to spend more freely. If you're a baby…

April 15, 2014, 11:30 PM EDT

How the Rich Spend Their Money Luxury marketers, take note

Rich people don't all see the world the same way. A report by Shullman Research Center found big differences in the attitudes of those earning $500,000 or more per year…

February 18, 2014, 11:33 PM EST

Baume & Mercier Has Mastered the Combo of Elegant and Laid-Back Marketing lifestyle and product together isn’t always easy for watch brands

While it might seem like the makers and sellers of wristwatches have a comparatively easy time marketing their wares, it’s actually tougher than it looks. The big problem is that…

November 14, 2013, 4:00 AM EST

Hotels Are Rediscovering a High-Rise Marketing Idea The return of the roof garden

Amid these dog days of summer when the temperatures are brutal enough to melt asphalt and every last measure of patience, it bears noting that one of the most inventive…

July 25, 2013, 9:51 AM EDT

Departures Increases Frequency of Home + Design Supplement Luxury shelter spinoff to publish twice in 2014

If the fashion’s record-breaking September issue paging is any indication, the luxury wave is still booming. So it makes sense that uber-luxury Departures, the tony magazine sent to American Express…

July 22, 2013, 11:09 AM EDT

More Than Half of America Has a Smartphone Still a luxury with older generation

It's official: Smartphones are no longer a niche product. For the first time since the Pew Research Center starting tracking smartphone ownership, more than half of American adults now own…

July 10, 2013, 7:05 AM EDT

How Transportation Brands Sell Leisure and Sophistication Through Cocktails The allure of the bar car

Ever since long-distance transportation evolved beyond the Conestoga wagon, commercial carriers (which, in the 20th century, meant trains and planes) have dealt with an obscure but serious problem. Most every…

June 20, 2013, 7:20 AM EDT

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