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Topic: Luvs

How Luvs Unites Mothers by Comically Dividing Them

Year two of Saatchi's campaign

IDEA: Motherhood is tough, but that first kid makes you an expert. And experts are more likely to choose Luvs. That's the claim, backed by research, made in Saatchi &…

Top 10 Commercials of the Week: Sept. 28 - Oct. 5

H&M gets weird, Google gets wet, and Expedia comes out strongly in favor of gay marriage

This week, Luvs dipped its toe in controversy with a spot about breastfeeding in public, beer companies beat around the bush with pitches that subtly sold their brews, and Cartoon Network…

Ad of the Day: Luvs

Breastfeeding in public? It's a snap for Luvs moms, who simply do everything better

The best mom advertising doesn't make women feel like buying a better product so much as it makes them feel like being a better mom. Better yet, it makes buying…

Luvs 'Poop, There It Is!' Voted Worst Ad in America for 2011

Pair of AT&T spots among runners-up

Consumerist readers have spoken, and they have decreed the infamous Luvs "Poop, There It Is" animated commercial, featuring a competitive crapping contest for babies set to the musical stylings of…

Luvs spot features toddler crapping contest

Welcome to the near future of reality TV: a competitive crapping contest for babies. This bizarre "Poop, There It Is" Luvs spot, while slightly less artful than yesterday's Huggies ad,…

Luvs empathizes with cast-off older siblings

Psychologists might disagree with the premise of this Luvs ad from Gerry Graf and Harold Einstein over at Saatchi & Saatchi. There's a pretty wide gulf between telling a kid…

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