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Topic: Luis DeAnda

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Miller Lite Is TBWA\C\D's 3rd Win in the Past Week Shop faces challenge of making light beer hot again

Miller Lite's creative business represents the third account win in the past week at the Playa del Rey, Calif. office of TBWA\Chiat\Day and is arguably the most daunting marketing challenge…

September 17, 2014, 5:50 PM EDT

TBWA Names a New Creative Chief for L.A. Insider Stephen Butler succeeds John Norman

After first looking outside, TBWA\Chiat\Day has filled the top creative role in its Playa del Rey, Calif. office with insider Stephen Butler. The chief creative officer position had been vacant since…

April 28, 2014, 9:29 PM EDT

TBWA\Chiat\Day L.A. Cuts 5% of Its Staff Layoff follows loss of Pepsi brand work

The Playa del Rey, Calif. office of TBWA\Chiat\Day is laying off about 24 employees or roughly 5 percent of its total staff of 450, sources said. The downsizing comes after the…

March 13, 2014, 2:50 PM EDT

TBWA Veteran Luis DeAnda Takes New Role in L.A. Office Becomes gm under president Carisa Bianchi

A leader on major accounts at TBWA, including Apple and Nissan, is taking on management responsibilities at the global shop's largest office. Luis DeAnda, who most recently was a global managing…

January 27, 2014, 10:23 AM EST

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