Topic: Lufthansa

Brands Love Virtual Reality's Potential But Want the Medium to Become More Accessible

North Face, Lufthansa and Hasbro weigh in

It's only the second day of South by Southwest Interactive, and virtual reality is already being touted by panelists and attendees around Austin as the breakaway trend for the annual…

Big Brands Jump on Flipboard's New Video Ads

Including Jack Daniels, Gucci and Chrysler

Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci,…

Lufthansa Offers a Life in Berlin to First Swede to Legally Change His or Her Name to Klaus-Heidi

Any takers?

Interested in being ein Berliner? German airline Lufthansa is running a contest in Sweden, dreamed up by the pranksters at DDB Stockholm, that features an impressive grand prize—a free trip, a…

Lufthansa, British Airways Launch Global Reviews

Media account and creative business, respectively

Summer suddenly feels like airline review season. Just as Lufthansa confirmed a global review of its media business, British Airways acknowledged that it is reviewing its global creative account. Mindshare is…

Is Nick Brien Saving McCann or Screwing It Up?

As big accounts walk out the door, its top exec says he just has a PR problem

Entering his third year as chief executive of McCann Worldgroup, Nick Brien admits he has a problem. But it’s not the one you might expect for a man overseeing the…

Weather Channel and Lufthansa Show What's Next With Foursquare

Brands take advantage of the geo-social app's open source tools

Of the slew of branded third-party apps that Foursquare revealed yesterday, The Weather Channel (TWC) and Lufthansa stood out. TWC will offer weather forecast information to Foursquare users if they frequently…

Global Lufthansa Account Leaves McCann

German shop Kolle Rebbe wins business

McCann Erickson just lost another global account. Lufthansa, which the agency handled at its Berlin office, has hired German shop Kolle Rebbe as its new lead global agency after a review.…

Shops Await Decision in Lufthansa's Global Review

McCann defends against a handful of contenders

Another significant account hangs in the balance for McCann Erickson in Lufthansa’s global creative review. The agency, which runs the business from its Berlin office, is defending against a handful of…