Have you persuaded the consumer you're worth his time?
By Susan Credle on Nov. 10, 2013 - 8:21 PM EST
In 1996, I was a creative director at BBDO working on the M&M’s account. I remember going out to Hackettstown, N.J., and saying we probably needed to create a website.…
Data shows that consumers demand value
By Christopher Heine on Jun. 17, 2013 - 8:01 AM EDT
SessionM, in conjunction with researcher Millward Brown, is releasing a study today stating that consumers react positively twice as often to mobile ads when they get something valuable, relevant and/or…