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Topic: Lowe's

Inside Lowe's Wacky Approach to Building the Store of the Future This is not a sci-fi novel

If you've ever felt overwhelmed when walking into a sprawling hardware store, you're not alone. To tackle the problem and better understand how people shop online and in brick-and-mortar stores,…

November 19, 2014, 10:00 AM EST

The Last 24 Hours in Advertising: Tuesday Nov. 4, 2014 Publicis Groupe buys Sapient for $3.7 billion

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Publicis Groupe acquired Sapient in a $3.7 billion deal, and some industry…

November 4, 2014, 7:00 AM EST

Nick Offerman's Hilarious Fake Home Depot Ad Pokes Fun at Lowe's Robot Helpers John Oliver strikes again

Lowe's must have known its human-size robotic "shopping assistants," which are rolling out this holiday season, would be mocked, right? They couldn't possibly have believed that people would just let…

November 3, 2014, 11:45 AM EST

Ad of the Day: Lowe's Rolls Out 8 More Charming and Useful 'Fix in Six' Vines DIY tips never looked so good

Is Lowe's "Fix in Six" the best-ever use of Vine by a marketer? You can ponder that question over more delightful creative from the campaign, as BBDO New York has…

November 3, 2014, 10:21 AM EST

Need Help Finding Hardware? This Robot Might Be Able to Help Futuristic helper will debut in November at Orchard Supply

Robots are the future. That's what a lot of businesses are starting to bank on, and Lowe's is one of them. Check out the impressive video below to get a look…

October 28, 2014, 12:13 PM EDT

Is Vine's Loop Counter Useful or 'Weird' Marketing Math? Critics say the new metric is out of whack

Just three months after Twitter-owned Vine launched a "loop counter" feature that tracks the number of video views, some industry executives are skeptical about how valid the metric is in…

October 9, 2014, 4:44 PM EDT

Ad of the Day: NFL Fans Are Beside Themselves in Funny New Lowe's Campaign Your football self gives your DIY self a pep talk

Toward the end of a tough week for the league, Lowe's will break a new NFL campaign, themed "Make your football self happy," during Thursday's CBS telecast of the Baltimore…

September 11, 2014, 12:03 PM EDT

Pinterest Pitches Analytics to Brands Social player takes its site metrics directly to marketers

Pinterest has unveiled a stats dashboard designed to help brands understand what kind of consumer reach and interactions they're achieving on the social-pinning platform.  The free tools can show such players…

August 26, 2014, 10:48 AM EDT

Amazon Has the Best Consumer Perception of Any Brand Mid-year rankings show Target hit hard by data breach, TV viewing habits changing

Target’s much-publicized data breach cost the company more than the $400-$450 million that’s been estimated—it also levied heavy damage on the retailer's perception among consumers, according to new rankings from…

July 16, 2014, 12:52 PM EDT

Lowe’s Tests 3D Technology Booths First concept out of retailer’s innovation lab

Are consumers ready for Star Trek-like experiences that turn in-store shopping into 3D virtual models? Lowe’s thinks so and is rolling out installations into two Canadian stores that use augmented…

June 11, 2014, 5:40 PM EDT

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