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Topic: Lowe's

Here's How Much Engagement Holiday Retailers Are Getting in Social Media So Far

Lowe's, Nordstrom and Old Navy are faring well

Since Nov. 1, Origami Logic has been tracking 125 brands across Facebook, Instagram and YouTube to gauge the level of engagement holiday-focused marketers are achieving. The company, which offers marketing software…

Lowe's Is Using Facebook Live to Unveil Its Black Friday Deals This Weekend

Building hype for the holidays with social video

Can live video help retailers win the battle known as Black Friday? Lowe's, the do-it-your-self home improvement brand, intends to find out.  The Mooresville, N.C.-based company will reveal 11 Black Friday…

Lowe's Launches Media Agency Review After More Than 10 Years With OMD

Chain spent over $300 million on media last year

Home improvement retail chain Lowe's has issued an RFI ahead of its first media agency review since 2005. The review comes roughly 10 months after the Mooresville, N.C., chain promoted former…

Lowe's New 360-Degree Videos on Facebook Aim to Teach Fans Home Improvement Skills

Interactive clips target the mobile-minded

Lowe's has been notably innovative with digital video for nearly two years now, going back to its Vine campaign called #FixIn6 that won Clio and Cannes Lions awards. Now the…

Ad of the Day: Kids Fall in Love, and So Do Their Homes, in Sweet Short Film From Lowe's

BBDO's charmed twist on an old love story

Be it ever so humble…  A pair of suburban houses display human characteristics in "House Love," BBDO New York's sweet online video for Lowe's home improvement stores.  Over time, as a love…

Lowe's and BBDO Want to 'Make Your Home Happy' With Help From Talking Animals

Home improvement chain rebrands under new CMO

Talking animals are a reliable comic advertising staple that Lowe's is embracing, with a twist, in its new campaign from BBDO New York, which introduces a new theme, "Make Your…

Lowe's Is Opening a Hardware Store in Space (Kind Of)

3-D printer will churn out tools for astronauts

Lowe's is taking 3-D printing to new heights. The home improvement chain has partnered with manufacturing company Made in Space to equip the International Space Station with a 3-D printer. Starting…

Half of 2015's Best-Perceived Brands Predate the Web

Amazon rules, but traditional companies still thrive

Americans might spend a third of their time on social media, and 78 percent of us might regularly shop online, but when it comes to the brands we most trust…

4 Important Tips for Making Your Instagram Videos Stand Out

Straight from the app itself

Video is a top priority for some of the biggest brands, who want to get the most out of posts and ads on social networking sites. So on Monday, when…

Lowe's Releases the First Instagram Video Ad Timed to the Super Bowl

'Pay attention' to top brands there on game day

Instagram video ads are new for Super Bowl marketers this year, and Lowe's is buying two spots focusing on how to play host for Sunday's Big Game. The 15-second clips were shot with…

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