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Topic: Lowe's

4 Important Tips for Making Your Instagram Videos Stand Out

Straight from the app itself

Video is a top priority for some of the biggest brands, who want to get the most out of posts and ads on social networking sites. So on Monday, when…

Lowe's Releases the First Instagram Video Ad Timed to the Super Bowl

'Pay attention' to top brands there on game day

Instagram video ads are new for Super Bowl marketers this year, and Lowe's is buying two spots focusing on how to play host for Sunday's Big Game. The 15-second clips were shot with…

Here Are the Year's 10 Best-Perceived Brands

Companies focused on streaming video move to the top of the list

Amazon's foothold of the online retail space, as well as the company's success branching out into the media streaming space and telephone market, has earned it the top spot on YouGov's…

Inside Lowe's Wacky Approach to Building the Store of the Future

This is not a sci-fi novel

If you've ever felt overwhelmed when walking into a sprawling hardware store, you're not alone. To tackle the problem and better understand how people shop online and in brick-and-mortar stores,…

The Last 24 Hours in Advertising: Tuesday Nov. 4, 2014

Publicis Groupe buys Sapient for $3.7 billion

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Publicis Groupe acquired Sapient in a $3.7 billion deal, and some industry…

Nick Offerman's Hilarious Fake Home Depot Ad Pokes Fun at Lowe's Robot Helpers

John Oliver strikes again

Lowe's must have known its human-size robotic "shopping assistants," which are rolling out this holiday season, would be mocked, right? They couldn't possibly have believed that people would just let…

Ad of the Day: Lowe's Rolls Out 8 More Charming and Useful 'Fix in Six' Vines

DIY tips never looked so good

Is Lowe's "Fix in Six" the best-ever use of Vine by a marketer? You can ponder that question over more delightful creative from the campaign, as BBDO New York has…

Need Help Finding Hardware? This Robot Might Be Able to Help

Futuristic helper will debut in November at Orchard Supply

Robots are the future. That's what a lot of businesses are starting to bank on, and Lowe's is one of them. Check out the impressive video below to get a look…

Is Vine's Loop Counter Useful or 'Weird' Marketing Math?

Critics say the new metric is out of whack

Just three months after Twitter-owned Vine launched a "loop counter" feature that tracks the number of video views, some industry executives are skeptical about how valid the metric is in…

Ad of the Day: NFL Fans Are Beside Themselves in Funny New Lowe's Campaign

Your football self gives your DIY self a pep talk

Toward the end of a tough week for the league, Lowe's will break a new NFL campaign, themed "Make your football self happy," during Thursday's CBS telecast of the Baltimore…

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