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Topic: Lowe's

Lowe's New 360-Degree Videos on Facebook Aim to Teach Fans Home Improvement Skills

Interactive clips target the mobile-minded

Lowe's has been notably innovative with digital video for nearly two years now, going back to its Vine campaign called #FixIn6 that won Clio and Cannes Lions awards. Now the…

Ad of the Day: Kids Fall in Love, and So Do Their Homes, in Sweet Short Film From Lowe's

BBDO's charmed twist on an old love story

Be it ever so humble…  A pair of suburban houses display human characteristics in "House Love," BBDO New York's sweet online video for Lowe's home improvement stores.  Over time, as a love…

Lowe's and BBDO Want to 'Make Your Home Happy' With Help From Talking Animals

Home improvement chain rebrands under new CMO

Talking animals are a reliable comic advertising staple that Lowe's is embracing, with a twist, in its new campaign from BBDO New York, which introduces a new theme, "Make Your…

Lowe's Is Opening a Hardware Store in Space (Kind Of)

3-D printer will churn out tools for astronauts

Lowe's is taking 3-D printing to new heights. The home improvement chain has partnered with manufacturing company Made in Space to equip the International Space Station with a 3-D printer. Starting…

Half of 2015's Best-Perceived Brands Predate the Web

Amazon rules, but traditional companies still thrive

Americans might spend a third of their time on social media, and 78 percent of us might regularly shop online, but when it comes to the brands we most trust…

4 Important Tips for Making Your Instagram Videos Stand Out

Straight from the app itself

Video is a top priority for some of the biggest brands, who want to get the most out of posts and ads on social networking sites. So on Monday, when…

Lowe's Releases the First Instagram Video Ad Timed to the Super Bowl

'Pay attention' to top brands there on game day

Instagram video ads are new for Super Bowl marketers this year, and Lowe's is buying two spots focusing on how to play host for Sunday's Big Game. The 15-second clips were shot with…

Here Are the Year's 10 Best-Perceived Brands

Companies focused on streaming video move to the top of the list

Amazon's foothold of the online retail space, as well as the company's success branching out into the media streaming space and telephone market, has earned it the top spot on YouGov's…

Inside Lowe's Wacky Approach to Building the Store of the Future

This is not a sci-fi novel

If you've ever felt overwhelmed when walking into a sprawling hardware store, you're not alone. To tackle the problem and better understand how people shop online and in brick-and-mortar stores,…

The Last 24 Hours in Advertising: Tuesday Nov. 4, 2014

Publicis Groupe buys Sapient for $3.7 billion

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Publicis Groupe acquired Sapient in a $3.7 billion deal, and some industry…

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