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Topic: Lowe's

Consumers Visit Retailers, Then Go Online for Cheaper Sources The victims, demographics and rationales behind showrooming

Target and Best Buy have been fighting back against showrooming, where people check out the goods in brick-and-mortar stores with the express intent of finding them cheaper online (hello, Amazon).…

March 14, 2013, 7:03 AM EDT

Top 10 Commercials of the Week: Nov. 16-23 In our holiday special, brands from Macy's to Coca-Cola find new ways to get in the spirit of the season

This week, Adweek takes a look at the 2012 holiday spots unwrapped by some major brands. From Macy's new take on the beloved classic A Miracle on 34th Street to…

November 23, 2012, 8:20 AM EST

Data Points: Sandwich Hero Subway, which has expanded its menu of healthier fast food, was 2011's top brand, according to a YouGov survey

Across demographic segments, brand preferences often vary widely. Parents like budget-friendly brands like Subway and Target, while online/tech giants lead LGBT consumers’ list. Democrats are fans of PBS while Republicans prefer…

January 25, 2012, 12:02 AM EST

A Holiday Tale: The Christmas Tree Wars Chain retailers are selling farm-fresh evergreens—but don't cut mom and pop out of the business just yet

The sale of fresh-cut Christmas trees may not rack up the billions spent on clothing or electronics at this time of year, but Americans did buy 27 million holiday conifers…

December 14, 2011, 12:03 AM EST

Lowe's in Facebook Hell as Racist Comments Pile Up Company goes silent after pulling ads from 'All-American Muslim'

Should Lowe's need a crowbar to pull its head out of the sand, it can find one in its own aisles. On Saturday, the home-improvement company posted a note to…

December 13, 2011, 12:48 PM EST

The Spot: Home Makeover Lowe's gets cooler and more contemporary, beginning with a sweeping indie dance number from BBDO

GENESIS: Lowe's wanted a change. The No. 2 player in home improvement had been developing My Lowe's, an online system to help people log their DIY projects and purchases, and…

October 4, 2011, 6:35 AM EDT

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