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Death on the hunt for doggies in Italian PSA

This Italian spot for the country's National Animal Protection Institute, via Lowe Pirella Fronzoni, is both creepy and amusing as it exhorts the public to "save the animals from a…

March 16, 2010, 11:25 AM EDT

Don't despise nature? Use green packaging

The true story of American park ranger Roy Sullivan, who was struck by lightning seven times between 1942 and 1977, for some odd reason inspired this spot by…

March 8, 2010, 6:51 AM EST

Another safe-driving ad turns back the clock

We've got a mini-trend in road-safety advertising: stories told in reverse. This spot, by Lowe Strateus for Securite Routiere in France, opens with a wrenchingly realistic hospital scene…

February 19, 2010, 10:58 AM EST

Lowe ad revisits Bush thrown-shoe incident

Lowe Bull's new campaign for South Africa's Cape Times newspaper carries the tagline, "In-depth news investigated from every angle. Know all about it." Somewhat humorously, one such angle…

February 5, 2010, 9:17 AM EST

Buy this stereo despite the psycho hamster

The commercial above, by Lowe Brindfors in Sweden for an electronics retailer, picks up where advertising's previous psychotic rodents left off—in particular, the kidney-eating guinea pig from the G4 Midnight…

October 26, 2009, 2:42 PM EDT

PSA reminder: you're an ass when you drink

Lowe Bull wisely avoids the clichés of the genre in these alcohol-awareness ads for South Africa's Association for Responsible Alcohol Use. I expected a bloody fistfight in the "Rugby" spot…

October 19, 2009, 11:05 AM EDT

Race relations a whole lot better in a hot tub

It's refreshing, after all this Sotomayor business, to see advertising from countries where mentioning race doesn't automatically beckon wingnuts. Above is a detail from this larger McCann-Lowe ad from…

August 7, 2009, 8:34 AM EDT

Do good now, don't come back as a maggot

Matthew Bull was recently named global chief creative officer of Lowe. I wonder if he got the job based on this (intentionally) disgusting campaign his office, Lowe Bull, did…

May 11, 2009, 7:43 AM EDT

The greatest, most heroic shampoo ad ever

This commercial from Lowe Bangkok for Clear shampoo gets to the very heart of the age-old human-vs.-dandruff struggle: It's an epic, poetic, otherworldly battle between ice-arrow-wielding brunette warrior-hairs and freaky…

April 28, 2009, 2:55 PM EDT

Don't kick the dog or mop the floor with him

Lowe Bull in South Africa has fashioned a pair of new "Stop the abuse" ads for the Animal Anti-Cruelty League. This one imagines a dog as a soccer ball;…

February 19, 2009, 7:11 AM EST